About the Event

Most enterprises have a clear and disciplined focus on growth in their future. But for some, the path to the future will require a real transformation in how they do business today.

For software vendors and intelligent device vendors, the future means shifting from a product- or device-centric business to a software- or services-centric business. A seismic shift that will impact every facet of the organization; from product development and engineering to sales, marketing, and operations. Every functional unit within these companies will need to become more digital, more services oriented, and more customer focused.

Software experts from across the Americas will be meeting again (for the 10thh consecutive year) to focus on software monetization best practices, challenges and opportunities. This professional industry event – designed for senior software executives, product management, software operations directors, heads of RD, operations and finance, will help you accelerate your efforts and embrace digital transformation, become service oriented and customer focused to ensure a future empowered by software monetization.

Join us at LicensingLive! 2017

Hear from market leaders on the front lines of business transformation to learn about their journeys in leveraging software monetization strategies that enabled growth, increased customer satisfaction, reduced costs allowing them to excel at operational efficiency.

Register Today for for LicensingLive!

Keep checking back for updates on the agenda.

Who should attend?

  • Business leaders who want to gain a competitive edge and explore uncharted business opportunities.
  • Software developers and hardware engineers who are focused on servitization.
  • Product Managers and Execs looking for new ways to package, price new products and understand how their products are being used by their customers.
  • Executives ready to embrace the central role of Software Monetization for Market Leadership.
  • Anyone focused on Driving Operational Efficiency in the Digital Supply Chain.


Why Attend LicensingLive 2017?

This event is unique: the only event that brings together software monetization expertise from the industry and connecting them with software executives and product management teams- all under one roof!

Listen to market leaders share what they have learned and what they have done! The information you will learn at LicensingLIve! 2017 will allow you to return to your office ready to implement and execute your own plan for leveraging software monetization solutions and best practices.

You will walk away from this event with renewed confidence knowing what you need gleamed from thousands of implementations, understanding your readiness to take the next steps towards empowering your future with software monetization.

Event Details

Juniper Hotel Cupertino

Juniper Hotel Cupertino Juniper Hotel Cupertino

Event Registration

Register Today for for This Year's LicensingLive! Event

Event Schedule / Agenda

day time speaker presentation
TueOct 24 4:00pm

LicensingLive! 2017

Early Registration

Registration open until 5:00pm.


LicensingLive! 2017

Sentinel Product Demo Showcase

Visit our showcase this evening until 8:30pm.


Ray Wang Principal Analyst, Founder, & Chairman, Constellation Research Inc.

Todd Steel Director, Product Management in the Software Monetization division at Gemalto

Oleg Pachkovets Director of Technical Sales IoT Americas, Gemalto

Building New Business Models with the Internet of Things

Description to come.


LicensingLive! 2017

Cocktail Reception and Networking

Enjoy yourself and network with other professionals at our cocktail reception until 7:30pm.

WedOct 25 9:00am

LicensingLive! 2017

Registration & Breakfast

Registration is open all day.


LicensingLive! 2017

Sentinel Product Demo Showcase


LicensingLive! 2017

Welcome & Introductions


Shlomo Weiss Senior Vice President, Software Monetization, Gemalto

The Future Empowered by Software Monetization

Shlomo Weiss SVP and GM of the software monetization business unit will kick off this event with an interactive session on turning industry trends into monetization opportunities; making the right moves at the right time to embrace a future empowered by software monetization.


Vickie White Director of Virtual Products, Gemalto

Dave DiMillo Principal Consultant for the Software Monetization division at Gemalto

Manoj Tharakan Principal Solutions Architect, Gemalto

Digital Transformation - The Road to Operational Efficiency

Is your Digital Supply Chain a competitive advantage in the new digital economy? As an operations person are you taking advantage of best practices to deliver the best value to your business stakeholders? Find out strategies and approaches to drive operational efficiency in your Software Operations and Monetization platform. This session is moderated by professionals with strong Operations backgrounds – David DiMillo (Ops experience in IBM), Vickie White (Ops in Gemalto) and Manoj Tharakan (Ops in Cisco)


LicensingLive! 2017



Amy Konary Research Vice President, Software Licensing and Mobile Enterprise Applications, IDC

Monetization Models in a Service-Centric Environment

What is stopping you from building long-term relationships with your customers? From adding recurring revenue-based offerings to your product portfolio? Are usage and consumption based models part of your future strategy? During this presentation, Amy Konary will explore the drivers of Servitization, the top business models and IDC’s predictions for 2017.


LicensingLive! 2017



LicensingLive! 2017

Re-thinking the User Experience – Why Your Customers are Calling the Shots

Join this QA session hosted by Gartner analyst (to be announced) to understand why “consumerization” is taking the B2B world by a storm, learn from a customer case study (HPE) how their focus on their customers improved their business and understand why instant delivery, usage based pricing and customer self-service should become the base of how you deliver your products.


LicensingLive! 2017



LicensingLive! 2017

Surprise Speaker

To be announced.


Vickie White Director of Virtual Products, Gemalto

Dave DiMillo Principal Consultant for the Software Monetization division at Gemalto

Manoj Tharakan Principal Solutions Architect, Gemalto

Be a "Change Agent"

Panel Format - Vickie White, Gemalto, Manoj Tharakan, Gemalto, Dave DiMillo, Gemalto. Effective change agents demonstrate extraordinary versatility within a broad skill set. Join this panel and hear from company champions how they drove change within their organizations, How they managed to get internal buy-in; How they built the business case to promote change and how they continued to maintain the process once the decision to change was taken.


Shlomo Weiss Senior Vice President, Software Monetization, Gemalto

Wrap Up


LicensingLive! 2017

Cocktail Reception & Networking


LicensingLive! 2017

Customer Appreciation Dinner

Off-site, transportation will be provided, (by invitation only)

ThuOct 26 9:00am

Aria Systems



LicensingLive! 2017

Sentinel Product Demo Showcase

Visit our showcase until 10:00am.


Dave DiMillo Principal Consultant for the Software Monetization division at Gemalto

Selling Differently

The art of sales is not dead, it just needs to co-exists now with the technology. With the aid of technology, selling offers huge opportunities for organizations wanting to excel online involving sales automation, CRM, back office automation, and self-service. . Stryker has created this organizational structure to support their new way of selling, as well as how they approach new markets.


Jam Khan Vice President of Professional Services for the Software Monetization division at Gemalto

Operating Differently

Transitioning from a hardware-centric to a software-centric business requires a transform and the modernization of the way your company operates. Can you convert your digitals supply chain into a competitive advantage? One that creates a compelling customer experience while delivering the kind of business value your internal stakeholders expect? We believe the answer is a resounding “Yes!” and we’d like to show you how SHARP has. Join Sharp presenter (TBD) and learn about their decision to partner with Gemalto for operational excellence.


LicensingLive! 2017



Joshua Bloom Partner, Simon-Kucher & Partners

Simon Kucher & Partners

Pricing Differently

In today's on-demand world and with the rapid proliferation of mobile devices, everyone expects immediate gratification and 24/7 support. So when an end-user wants to make a purchase, they want to do it now, and expect immediate access. And after the purchase, they want instant access and availability. Although the internet changed the rules of commerce, most businesses are only just beginning to understand the full impact of what this on-demand world means to their packaging, pricing, promotion, delivery, and product support, Trimble Navigation systems will present how they used Sentinel EMS and RMS to offer an integrated licensing and billing system.


Manoj Tharakan Principal Solutions Architect, Gemalto

“Achieving ROI” Workshop

Join us and find out how we can help you figure out where your money is going and how using a smart software monetization solution can help you save money in the long run. While you enjoy your box lunch, join Manoj Tharakan, Principal Solutions Architect, and Software Monetization at Gemalto to review the actual cost of implementing a licensing and entitlement solution and why building your own is neither future proof nor financially wise.


Shlomo Weiss Senior Vice President, Software Monetization, Gemalto

Wrap Up

Event Speakers


Amy Konary

Research Vice President, Software Licensing and Mobile Enterprise Applications, IDC

Amy Mizoras Konary is a Research Vice President with IDC focusing on software pricing, licensing, and delivery research. In this role, Ms. Konary is responsible for providing coverage of software go-to-market trends including volume license programs, evolving license models, global price management, and licensing technologies through market analysis, research and consulting. Ms.Konary is also spearheading IDC’s coverage of Mobile Enterprise Applications. This research includes an analysis of adoption trends and drivers as well as the associated market opportunity. Ms. Konary was also the lead analyst for IDC’s coverage of software as a service (SaaS) for eight years.


Since joining IDC in 1998, Ms. Konary has received a number of honors and awards, including several IDC Research Quality Awards, as well as Analyst-of-the-Year. Ms. Konary was also honored with IDC’s James Peacock award for research excellence. Ms. Konary has authored groundbreaking and award-winning research on many elements of software pricing and licensing, and is often quoted in the industry and business press. She is also a frequent speaker at high-level industry events and seminars around the world.


Prior to joining IDC, Ms. Konary worked in marketing at a mid-tier software provider. Ms. Konary holds a B.A. from Lehigh University, where she majored in science and technical writing and minored in environmental science.


Dave DiMillo

Principal Consultant for the Software Monetization division at Gemalto

As Gemalto’s Principal Consultant for the Software Monetization division, Dave is responsible for guiding enterprise-level software vendors through the daunting challenge of fully integrating license enforcement into their businesses. Dave specializes in top-down methodologies that include helping vendors define their corporate licensing goals and philosophies, designing system architectures, as well as developing business process and technology requirements that serve the myriad of needs across organizations.


Dave has an unparalleled amount of experience designing, launching, and managing some of the industry’s most complex licensing systems that manage millions of installed software seats including software development tools and CAD/CAM solutions. Prior to joining Gemalto (formerly SafeNet), Dave spent the previous 11 years leading the licensing strategy and implementation for the Rational software division of IBM.  Dave graduated with honors from the University of Maine with a degree in Mechanical Engineering.

Todd Steel

Director, Product Management in the Software Monetization division at Gemalto

A member of the Gemalto (formerly SafeNet) team for more than a decade, Todd Steel leads the product management efforts associated with Gemalto’s suite of software licensing and entitlement management cloud services.


Prior to his focus on cloud services for the software industry Todd has held multiple product management roles all focused on product lines designed to better service the licensing, entitlement management, and software protection needs of the software industry.

Ray Wang

Principal Analyst, Founder, & Chairman, Constellation Research Inc.

R “Ray” Wang is the Principal Analyst and CEO at Constellation Research, Inc.  He’s also the author of the popular enterprise software blog “A Software Insider’s Point of View”. With viewership in the millions of page views a year, his blog provides insight into how disruptive technologies and new business models impact the enterprise.


Ray is a prominent keynote speaker and research analyst working with clients on innovation, business model design, engagement strategies, customer experience, matrix commerce, and big data.  He advises Global 2000 companies on business strategy and technology selection.  Ray is quoted regularly in Harvard Business Review, The Wall Street Journal, Forbes, Bloomberg, Reuters, IDG News Service, and other global media outlets. For more information on R. “Ray” Wang, please click here.

Jam Khan

Vice President of Professional Services for the Software Monetization division at Gemalto

Jamshed “Jam” Khan currently serves as Vice President of Professional Services for the Software Monetization division at Gemalto. Jam leads a team that is responsible for providing consulting services, product deployments, program management, and customer support while ensuring customer success globally.


Jam joined Gemalto (formerly SafeNet) in 2004 as part of the merger with Rainbow Technologies, and has over 17 years of experience specializing in the field of license and entitlement management. He has had roles in Engineering, Technical Sales and Product Management, giving him a broad perspective on the entitlement management market and the criteria required for customer success. Jam works directly with customers worldwide and is a frequent speaker at events held globally.


Jam holds a Bachelor’s degree in Computer Science from UCLA.


Joshua Bloom

Partner, Simon-Kucher & Partners

Joshua Bloom is a Partner at Simon-Kucher & Partners in San Francisco and specializes in marketing, pricing, and sales.  He has spent the last decade at Simon-Kucher & Partners advising companies of all sizes, ranging from public Fortune 500 companies, to private-equity owned businesses, to start-ups.


Joshua’s primary verticals over the years have been software and construction. Joshua has been a frequent conference speaker on topics as varied as B2B pricing, bundling, target pricing, and sales excellence. Joshua served as the internal editor of Simon-Kucher & Partners’s 2006 book “Manage for Profit, Not Share”, published by Harvard Business School Press.


Joshua received his bachelor’s degree in Economics from Yale University, where he graduated cum laude.  He received his MBA in Strategic Management and Finance from the University of Chicago Booth School of Business, where he graduated with honors and was a recipient of the Alumni Recognition Award and a Merit Scholarship.

Shlomo Weiss

Senior Vice President, Software Monetization, Gemalto

Shlomo Weiss is Senior Vice President and General Manager of the Software Monetization division at Gemalto. In this role, Shlomo manages product development, cloud service operations, strategic planning, and go to market activities for Gemalto’s Software Monetization solutions. Prior to his current role, Shlomo was VP of Business Development , responsible for global strategic partnerships and for driving new business initiatives.


Shlomo joined Gemalto (formerly SafeNet) via the acquisition of Aladdin Knowledge Systems in 2009, where he headed strategic business for Aladdin’s Software DRM unit. Prior to Aladdin, Shlomo held senior leadership positions in business development, marketing, and sales at Emblaze Mobile, Comverse’s Wydeband unit, and Multiple Zones.

Aria Systems

Aria Systems is an American software company based in San Francisco, California. Their software is built for enterprises with a focus on recurring revenue and subscription billing.

Simon Kucher & Partners

Simon-Kucher & Partners is a global consulting firm specializing in TopLine Power®, which encompasses strategy, marketing, pricing, and sales. Founded in 1985, the company now has 800 professionals in 29 offices worldwide. Our practice is built on evidence-based, practical strategies for profit improvement via the top line. Simon-Kucher & Partners is regarded as the world’s leading pricing advisor and thought leader.

Vickie White

Director of Virtual Products, Gemalto

Vickie White recently stepped into the newly-created role of Director of Virtual Products within Gemalto’s IDSS division. This role was created based on the recognition that Gemalto’s offering is transitioning more and more from hardware-based solutions toward software and service based solutions. Vickie is responsible for conceptualizing and implementing a new organization tailored to operationalize virtual products, to include: standalone software, licenses, cloud/provisioned services and hybrid (hardware + virtual) products. In this role, Vickie is helping to create the vision and direction for Gemalto’s virtual product offering. She is working to gain cross-functional support to enable the entire virtual product life cycle from discovery through deployment and end of life management. Vickie’s key role is to set standards based on best practices. More specifically, her goal is to eliminate the practice of creating multiple solutions for similar offerings and to enable faster deployment with lower costs and with uncompromised quality. Her approach to this is to create a set of standards and automated systems which provide a “plug and play” type of experience for new product introductions.


Vickie joined SafeNet (now Gemalto) in 2006. Prior to her current role, Vickie has held leadership positions in the areas of Operations, Quality, Customer Program Management, and Business Process Improvement. Vickie holds a Bachelor’s degree in Electrical Engineering from Duke University and an MBA from Loyola University.

Manoj Tharakan

Principal Solutions Architect, Gemalto

Manoj Tharakan is a Principal Solutions Architect in Gemalto’s Software Monetization Business Unit. In his role, he helps our large enterprise customers lay out their right monetization strategy and architecture integration with Gemalto’s best of breed solutions. Prior to Gemalto, Manoj worked as Cisco’s Wide Service Owner (GM Responsibility) for Software and Subscriptions Lifecycle Management and Software Fulfillment Business System Services. At Cisco he implemented strategy for end-to-end Cisco Software Monetization Framework supporting in excess of $8 B of software revenue. This includes Cisco’s Software Licensing Framework to support new software business models, channels enablement, and customer-facing support processes and systems.

Oleg Pachkovets

Director of Technical Sales IoT Americas, Gemalto

With ten plus years of experience in worldwide IoT/M2M markets, Oleg oversees Gemalto Americas IoT/M2M technical sales, solutions, and services. He serves as team lead and has a strong technical and engineering background in IoT/M2M device, cloud, application management and development.