Most enterprises have a clear and disciplined focus on growth in their future. But for some, the path to the future will require a real transformation in how they do business today.
For software vendors and intelligent device vendors, the future means shifting from a product- or device-centric business to a software- or services-centric business. A seismic shift that will impact every facet of the organization; from product development and engineering to sales, marketing, and operations. Every functional unit within these companies will need to become more digital, more services oriented, and more customer focused.
Software experts from across the Americas will be meeting again (for the 10thh consecutive year) to focus on software monetization best practices, challenges and opportunities. This professional industry event – designed for senior software executives, product management, software operations directors, heads of RD, operations and finance, will help you accelerate your efforts and embrace digital transformation, become service oriented and customer focused to ensure a future empowered by software monetization.
Join us at LicensingLive! 2017
Hear from market leaders on the front lines of business transformation to learn about their journeys in leveraging software monetization strategies that enabled growth, increased customer satisfaction, reduced costs allowing them to excel at operational efficiency.
Keep checking back for updates on the agenda.