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Spotlight on Software Monetization

Software Producers: Piracy Isn’t Your Problem; It’s Flexibility
5 years ago

Software Producers: Piracy Isn’t Your Problem; It’s Flexibility

SafeNet, working with SIIA, has released the results of a survey in which software producers openly admit that they are currently losing nearly 50% of their potential revenues. To what you ask? History may tempt you to say piracy – and the latest stories of organized attacks to steal IP of several US companies only further fuels that belief. But is that the real reason? Not according to the 620 software publishers who responded to the State of Software Monetization survey. Read More

The Embedded Software Market Sails to New Shores
5 years ago

The Embedded Software Market Sails to New Shores

The international Embedded World conference, which took place at the end of February 2013 in Germany, provided a strong indication that the traditional embedded market is changing. One theme run like a red thread through the show activities of many exhibitors: software monetization.

What is the reason behind this new focus? Vendors no longer concentrate on hardware development only; instead, the application feature side comes to the fore. With devices becoming more intelligent and connected through the Internet, the software required to enable a single device as well as a combination of devices is becoming quite complex.. For example in the automation space “intelligence” is becoming even more important, as it is “connectivity”. Both requirements are currently driving the demand of embedded software. Considering the fact that there are many more devices out there than people, the market potential is huge.

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Insights from Embedded World in Germany
5 years ago

Insights from Embedded World in Germany

SafeNet recently exhibited at the 2013 Embedded World trade show in Germany, which was a first for us. I have to admit, before I arrived, my expectations for this show were not exactly overwhelming. This was certainly not a reflection on the event organisers, but more on the industry itself. I mean, how much gloss and glitter can you add to PCB’s, CPU’s and welding robots? Read More

Coming Soon: A New Technical Support Customer Portal
5 years ago

Coming Soon: A New Technical Support Customer Portal

We’re excited to announce that SafeNet has developed a new and improved Technical Support Customer Portal. “We listened to what our customers were saying and our new platform is easy to use and includes many great self-service capabilities,” said Jack Waters, VP of Client Services. Read More

The Importance of Integration: Solving the Back Office Puzzle
5 years ago

The Importance of Integration: Solving the Back Office Puzzle

When I think of the word “integrate” there is a clear visual that comes to mind: two things fitting together and becoming something new. Fun fact about me:  I love puzzles. My family and I spend many a weekend hour huddled around our puzzle table (yes, there is an entire table of the house dedicated to puzzles). We even have an upcoming Ask the Expert session on this topic titled “Integration Done Right – Using the Sentinel API’s,” which made me realize just how similar putting a puzzle together is to integrating your ERP and CRM systems. Read More

Software Piracy: Why Duct Tape is Not the Solution
5 years ago

Software Piracy: Why Duct Tape is Not the Solution

In a recent study by the Business Software Alliance, the UK is the latest to throw a spotlight on the problem of software piracy. According to the study, 52% of small businesses in the UK have either bought or downloaded illegal software. In fact, the BSA now estimates that over half of all software in use by small and medium businesses in the UK is illegal.

That’s a shocking statistic – one driven according to the BSA by a combination of the current economic climate and a degree of ignorance towards how counterfeit goods propagate in the market. And we know from other studies, most notably the BSA’s 2011 Piracy report, that the situation in many other countries is significantly worse.

As pirates continue to attack, we are forced to spend cycle times of effort patching and plugging our code to defend against those that might steal it. With every cycle that passes, software pirates become more sophisticated, their vectors of attack harder to spot and defend against, with the skills required to do so ever more specialized and scarce.  Are you prepared, or are you fixing your software piracy problems with duct tape?

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