Are you one of those ISV’s who think that you only need protection against software piracy or reverse engineering with no need for any kind of licensing? You are not alone – this is the common belief of most Independent Software Vendors. ISV’s believe that since they are selling their products through perpetual pricing models, their software protection and licensing needs are very simple and software protection is all they need.
As a long time partner for ISV’s in the software B2B market, we are often asked for help competing in a market that is becoming more and more cloud centric. Typically ISV’s have made a long term investment in applications that are deployed on-premise and therefore cannot efficiently be offered as a service.
While ISVs continue the move from traditional dongle support to software licensing and cloud licensing, it is important to note that many software vendors still use dongles as part of their overall licensing strategy. This creates an opportunity to improve how the back office functions for software activation, tracking, reporting, and license renewal, across all methods of licensing. Having a unified back-office for licensing and entitlement management that includes support for dongle, software licensing and cloud applications would greatly improve how effectively ISVs manage their offerings.
In today’s business landscape, virtualization allows for the removing of resources from physical assets and allows for business to be more agile. Virtualization is by no means a new initiative. Since its infant stages in 2005, virtualized servers have already been launched by most organizations, which are looking to virtualize even further. In 2013 alone, the Virtualization Solutions market is expected to grow 12.3% year over year.
Why is managing software upgrades so tough? It doesn’t have to be that way. There are a number of options for how you monetize upgrades and depending on which approach you take, there are different operational challenges and process requirements.