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Spotlight on Software Monetization

The Coming Transformation in Software Business Models
3 years ago

The Coming Transformation in Software Business Models

The IT industry is in the midst of a massive structural shift toward a next-generation compute platform called the 3rd Platform. Interestingly, the rise of the 3rd Platform is happening alongside a customer revolution. Consumer-like expectations for simplicity and transparency are dictating pricing models and terms. Both trends are having ripple effects across the industry. We’re now seeing new business models that align more closely with business outcomes and customer experiences becoming the preferred way of monetizing software.

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