Bill Gates once said that “The way to be successful in the software world is to come up with breakthrough software… New ideas, surprising the marketplace, so good engineering and good business are one in the same”. And who better to advise on such matters than the man behind one of the most pervasive and enduring software empires in the world? But history might not have been so kind to Gates had he overlooked one fundamental business principle: protect your intellectual property. Indeed, without proper IP protection, any one of his competitors could have easily hitched a ride on his coattails and taken his innovations to a very different place.
Introducing a new license management solution to your back office can bring tremendous value to your business. But without proper planning, the transition from legacy system to new solution can easily go awry.
There are various ways to implement a software monetization solution for licensing and entitlement management. A majority of the time the decision is between purchasing a commercially available solution or building one in house. When making this decision it is important to understand the unique benefits and challenges associated with each approach.