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About Ansgar Dodt

Ansgar Dodt

VP Worldwide Sales, Software Monetization, SafeNet

Ansgar Dodt is Regional VP Worldwide Sales, Software Monetization, at SafeNet and has been with the company since December 2005. Dodt joined the company following SafeNet’s acquisition of Eracom, where he held the position of managing director on the executive board for four years.

Dodt has a proven track record of successfully managing businesses to meet major growth and profit goals. In his time as MD of Eracom, Dodt successfully positioned the company as a supplier to the smart card industry, doubled global sales in disc and file encryption and quadrupled sales per capita in the EMEA region. Prior to this, he worked as MD at Pari Capital, the former owner of Eracom, and as senior engagement manager for McKinsey, specializing in the high-tech sector.

In his role at SafeNet, Dodt is responsible for leading business growth and profits across the Software Monetization division in EMEA.

This Author has 4 Posts
Latest Posts | By Ansgar Dodt
Who’s The Winner – Simple or Flexible License Models?
3 years ago

Who’s The Winner – Simple or Flexible License Models?

Simple were the days when only perpetual licenses were sold, and each ISV decided on one locking criteria to build their price model around – like CPUs, cores or dongles.  Add floating/concurrent licenses, and a volume discount plan, and you had a price list that was pretty straightforward.  It was straightforward for customers, sales reps, customer services, configuration management, etc.  Those days are long gone it seems; ISVs need to offer an ever-growing variety of software licensing models to keep up with customer demands and competitive pressure.  Subscriptions, pre-and post-paid, usage-based licensing, capacity licensing, machine- or user-centric licensing (license follows the user) – the list goes on.  Each license model makes a lot of sense for someone, so where should you stop?

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Is Going “Light” Right for Your Software Pricing Strategy?
3 years ago

Is Going “Light” Right for Your Software Pricing Strategy?

One of the best parts about buying a new car, other than getting a new car, is that you can get the basic model plus a long list of extras.  Often certain packages have been designed that include the basic model plus a certain set of extras: the “sport” model, the “winter” edition, the “luxury” package etc.  You can start at a lower price point and then just add the extra features you want, without adding or paying for what you don’t want or need.

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The Embedded Software Market Sails to New Shores
4 years ago

The Embedded Software Market Sails to New Shores

The international Embedded World conference, which took place at the end of February 2013 in Germany, provided a strong indication that the traditional embedded market is changing. One theme run like a red thread through the show activities of many exhibitors: software monetization.

What is the reason behind this new focus? Vendors no longer concentrate on hardware development only; instead, the application feature side comes to the fore. With devices becoming more intelligent and connected through the Internet, the software required to enable a single device as well as a combination of devices is becoming quite complex.. For example in the automation space “intelligence” is becoming even more important, as it is “connectivity”. Both requirements are currently driving the demand of embedded software. Considering the fact that there are many more devices out there than people, the market potential is huge.

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Software Vendors in an Online World – Get Ahead with Customer Insight
4 years ago

Software Vendors in an Online World – Get Ahead with Customer Insight

What makes the most successful Internet companies so successful?  They understand that the Internet is much more than a delivery channel – it is a customer feedback channel.  So they get smarter every day, and improve constantly.  Software companies have yet to capture this opportunity – today the Internet is reduced to the conduit for ESD (Electronic Software Distribution), or the live application (Cloud). Read More