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About Jennifer Lewis

Jennifer Lewis

Sr. Interactive Marketing Manager, SafeNet

Jennifer Lewis brings over 12 years of interactive marketing experience to SafeNet.  Prior to her current role, Jen owned and managed the SRM team’s social media and online marketing strategies.

Jen has completed a number of interactive projects since joining SafeNet in 2008, including creating the company’s first social media strategy and blogs, overseeing the localization of the corporate website multiple languages, and most recently, spearheading the company’s first social media campaign in 2011 titled “Let’s Do It In The Cloud.”

In 2012, Jen authored an article in the inaugural edition of SIIA’s “Marketing in Today’s Economy” focusing on social media and its place in interactive strategy. Jen’s experience in effective online management started before she joined SafeNet while owning her SBA award-winning web design firm.

Because Jen isn’t afraid of a challenge, she’s raising three boys and two dogs and lives in Harford County, Maryland near SafeNet’s headquarters.

This Author has 27 Posts
Latest Posts | By Jennifer Lewis
Three Core Traits of Successful SaaS Applications
5 years ago

Three Core Traits of Successful SaaS Applications

The benefits of cloud migration may seem limitless to traditional on-premise ISVs.  The potential for huge competitive advantage is there, but only if you tackle cloud migration the right way: with the customer in mind.   In his recent software monetization article on TMCNet, Rich Steeves shared the three core traits that the most successful SaaS applications have. Read More

SafeNet Launches SaaS Licensing Channel on TMCNet
5 years ago

SafeNet Launches SaaS Licensing Channel on TMCNet

Software-as-a-service, or SaaS, has become a critical delivery model for ISV’s who are looking to remain competitive.  To help the software community stay ahead of this trend, SafeNet has launched …
Read More

The Top Five Barriers to Software Monetization Success
5 years ago

The Top Five Barriers to Software Monetization Success

We recently ran an article on our software monetization channel that discussed the common barriers that prevent ISVs from building an effective monetization strategy.    Are you looking to improve or even define your software monetization plan? Here are five barriers that you should prepare for:

  1. Control
    Control is twofold. Preventing the unauthorized use and distribution of your application protects revenue by ensuring all use of your application is paid for. Equally important is your ability to protect the source code of your application from being exposed to accidental or malicious parties alike in order to prevent code manipulation and reverse engineering. Keeping the product usable and efficient, while providing maximum protection of your valuable IP, can become a big problem for ISV’s if not considered early in the development and software licensing process. Read More
Sentinel Cloud Takes Center Stage in IDC’s Latest Vendor Spotlight
5 years ago

Sentinel Cloud Takes Center Stage in IDC’s Latest Vendor Spotlight

Recognizing the need for ISV’s to effectively monetize SaaS applications, Amy Konary from IDC recently published “Licensing for SaaS Applications: ISV’s Take to the Cloud.”   In this white paper, Amy …
Read More

Sentinel Cloud Services Receives CODie 2012 Nomination
6 years ago

Sentinel Cloud Services Receives CODie 2012 Nomination

SIIA’s CODie Awards program has nominated SafeNet’s Sentinel Cloud Services as a finalist in the 27th annual CODiE 2012 Awards in the Best Digital Rights Management Solution category.

Each year the SIIA’s …
Read More

Share Your SaaS! Take our Short Industry Poll.
6 years ago

Share Your SaaS! Take our Short Industry Poll.

You’ve finally taken the leap from on-premise and into the cloud with your SaaS offering.  Or maybe, you’ve been thinking about taking your software solution to the cloud in the …
Read More

Let’s Do It In The Cloud!
6 years ago

Let’s Do It In The Cloud!

We know you’ve been thinking about it.  You’ve been just a little unsure if you’re ready to do it in the cloud.  You might think the cloud is just for the big SaaS players and doing it there is beyond your reach Read More