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About Adam Davis

Adam Davis

Product Marketing Specialist at Gemalto

Experienced social media and content specialist with a demonstrated history of working in the public relations and communications industries. Skilled in content creation, linguistics, translation, foreign languages and editing. Strong media and communication professional with a Bachelor of Arts (B.A.) focused in History from Bar-Ilan University.

This Author has 11 Posts
Latest Posts | By Adam Davis
LicensingLive! Coming to a City Near You
2 months ago

LicensingLive! Coming to a City Near You

Do you find yourself staring longingly at the promotion for our yearly Cupertino LicensingLive! event after being unable to attend? Perhaps the idea of an event in Shenzhen, China only makes matters worse?

Well, you’re in luck because a LicensingLive! event is coming to a city near you!

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Software Monetization 101: A Guide
8 months ago

Software Monetization 101: A Guide

We all do it. In the interest of brevity and simplicity, we complicate the business we’re in with impenetrable jargon and acronyms. The confusion often arises when a familiar word is used in an unfamiliar context and given new meaning.

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The Difference Between Authorization and Authentication – and Why You Should Care
8 months ago

The Difference Between Authorization and Authentication – and Why You Should Care

When it comes to software licensing, not knowing the difference between authentication and authorization can lead to missed revenue opportunities. In this article, we will attempt to clear up the confusion once and for all.

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IoT and the Future of Football – NFL’s Terrell Owens Tackles Your Questions
9 months ago

IoT and the Future of Football – NFL’s Terrell Owens Tackles Your Questions

LicensingLive! 2016 is less than a week away and the agenda item that has me most intrigued is a keynote presentation by NFL six-time Pro Bowler Terrell Owens.

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The Sweet ‘Snell’ of Success: IP Protection and Licensing Done Right with Sentinel
9 months ago

The Sweet ‘Snell’ of Success: IP Protection and Licensing Done Right with Sentinel

The broadcast industry is rapidly changing. We need only look as far as over-the-top (OTT) services such as Hulu and Netflix to see that traditional billing models are in a state of disruption. Streaming video over the internet has become a popular alternative to traditional distribution channels, and the creation of that content requires a powerful set of software-based tools.

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Live Webinar: Pricing Model Transformation in the Medical Device Market
11 months ago

Live Webinar: Pricing Model Transformation in the Medical Device Market

Increasingly, hospitals and medical centers are moving away from traditional up-front medical equipment purchasing toward a variety of more flexible paradigms. At the same time, medical device manufacturers are starting to realize the potential of the software that resides in their equipment. This embedded software enables Pay-Per-Use (PPU) and other flexible pricing models, which open up new business opportunities.

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LicensingLive! 2016: Software Monetization for the NOW Economy
11 months ago

LicensingLive! 2016: Software Monetization for the NOW Economy

On November 1-3, the Juniper Hotel in Cupertino, CA will play host to LicensingLive! 2016 – the most comprehensive software monetization event dedicated to ISVs and hardware manufacturers. The two-and-a-half-day convention is the highlight of the software industry calendar, jam-packed with insightful sessions from industry experts and senior software leaders. Attendees at this year’s event will discover the next-generation monetization strategies that are enabling business transformation in the NOW economy.

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Harvesting Knowledge: 5 IoT Lessons from a Farmer to the Tech Industry
11 months ago

Harvesting Knowledge: 5 IoT Lessons from a Farmer to the Tech Industry

Innovation in farming technology can tell you a lot about how the IoT affects business models in the 21st century. Whether you’re a device manufacturer or software developer, it is important to evaluate the type of offering you bring to market in light of emerging markets and trends. In this article, we present five lessons every IoT player can learn from technological advancements in agriculture.

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Soothsayers & Software Subscriptions
1 year ago

Soothsayers & Software Subscriptions

Nostradamus predicted a number of interesting trends for 2016, such as a single world language that many speculate will emerge from the Internet. It is surprising, then, that he did not foresee the accelerated pace of technological innovation and adoption we are currently witnessing. Had technology forecasting existed in the sixteenth century, he might have predicted the disruptive impact this would have on business today.

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The Freedom to Innovate
2 years ago

The Freedom to Innovate

Bill Gates once said that “The way to be successful in the software world is to come up with breakthrough software… New ideas, surprising the marketplace, so good engineering and good business are one in the same”. And who better to advise on such matters than the man behind one of the most pervasive and enduring software empires in the world? But history might not have been so kind to Gates had he overlooked one fundamental business principle: protect your intellectual property. Indeed, without proper IP protection, any one of his competitors could have easily hitched a ride on his coattails and taken his innovations to a very different place.

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