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About Marcy Clapp

Marcy Clapp

Sr. Field and Channel Marketing Manager, Americas

Leads marketing strategy for the Americas for Software Monetization business including market research and analysis, field and channel marketing, interactive marketing, account based marketing , customer retention programs, demand generation and creative branding. Establish, develop, and implement marketing plan for the Americas consistent with the long-range goals and objectives of Gemalto. Drive thought leadership, including communications, inbound. outbound and digital marketing to increase awareness for Software Monetization and LicensingLive!

This Author has 3 Posts
Latest Posts | By Marcy Clapp
Live Webinar:  “Monetizing Innovation: How Smart Companies Design the Product around the Price”
9 months ago

Live Webinar: “Monetizing Innovation: How Smart Companies Design the Product around the Price”

Today, one might argue that the most important driver of growth and survival is innovation.  Yet successful innovation— whether measured by the increased number or quality of ideas, or simply in dollars and cents—often feels like an elusive target.

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If “Every Business Will be a Software Business”, What Does that Mean to Me?
12 months ago

If “Every Business Will be a Software Business”, What Does that Mean to Me?

Every business will be a software business. That’s what Microsoft CEO, Satya Nadella famously said in 2015, but he wasn’t the first. In fact it’s an idea and phrase that has now become so pervasive among the “technorati” that actually digging into it and fully understanding its meaning for the average business may sometimes become overlooked.

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Is your Software Monetization a Science Project?
2 years ago

Is your Software Monetization a Science Project?

There are various ways to implement a software monetization solution for licensing and entitlement management.  A majority of the time the decision is between purchasing a commercially available solution or building one in house.  When making this decision it is important to understand the unique benefits and challenges associated with each approach.

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