In the 1973 movie Magnum Force, maverick cop Dirty Harry famously said that “A man’s got to know his limitations”. In business, knowing how and where to invest your resources can be the difference between success and failure. Indeed, overextending yourself when you should be focusing on your core competencies can have disastrous consequences for your bottom line if left unchecked.
The State of Software Monetization survey is here. With the help of Vanson Bourne, Gemalto set out to understand the software monetization industry and sentiments of ISVs, intelligent device manufacturers and software consumers worldwide and what challenges they are facing. Interestingly enough, results reveal that enterprise software customer demands are evolving and software vendors and intelligent device manufacturers need to adopt flexible and adaptable software licensing and software packaging techniques in order to meet these needs and generate more revenue opportunities.
At this year’s LicensingLive! event in Cupertino, CA, I spoke about the importance of Customer Success Programs, what they involve, and what businesses hope to achieve with them. The success of a software company is often measured in terms of how well it engages its customers. After all, a business without an active user base is like a bird without wings – it simply won’t fly.
Bill Gates once said that “The way to be successful in the software world is to come up with breakthrough software… New ideas, surprising the marketplace, so good engineering and good business are one in the same”. And who better to advise on such matters than the man behind one of the most pervasive and enduring software empires in the world? But history might not have been so kind to Gates had he overlooked one fundamental business principle: protect your intellectual property. Indeed, without proper IP protection, any one of his competitors could have easily hitched a ride on his coattails and taken his innovations to a very different place.
Introducing a new license management solution to your back office can bring tremendous value to your business. But without proper planning, the transition from legacy system to new solution can easily go awry.
There are various ways to implement a software monetization solution for licensing and entitlement management. A majority of the time the decision is between purchasing a commercially available solution or building one in house. When making this decision it is important to understand the unique benefits and challenges associated with each approach.
ISVs have long relied on product keys (otherwise known as software license keys) to ensure that their software is only being used by those entitled to do so. Oftentimes, these product keys are also used to control use of specific features, based on the agreement the end user has with the ISV. Despite the value these product keys hold, they pose a number of challenges for both ISVs and end users.
One of the highlights of the software industry calendar, Cloud World Forum, took place on June 24-25, 2015 at London’s Olympia Grand. The two day expo was aimed at helping C-level decision makers achieve business agility through cloud, analytics, mobility, and social technologies. With 300 speakers from across the IT community, there was something for enterprises of all sizes; SMEs and startups alike. Of course, we were front and center with our presentation, “Transforming Your Business in the Digital Economy”, which sparked some interesting conversations over at our booth.
Twenty years ago, the idea of intelligent machines that could communicate with one another wirelessly might’ve seemed like something out of a dystopian sci-fi novel. I suppose all disruptive technologies do before their time. But there’s nothing far-fetched about the Internet of Things (IoT) and its web of interconnected, software-driven devices. Chances are it’s already a part of your everyday life.
Aesop’s fable The Grasshopper and the Ant teaches us to “beware of winter before it comes”, meaning that we should anticipate probable outcomes and plan accordingly. Unfortunately for the titular grasshopper, he lacked such foresight and was doomed to spend the harsh winter months without any food. Planning ahead in business might sound glaringly obvious, but all too often, organizations get so caught up in the development of their products, that licensing becomes something of an afterthought to their product development cycle. It’s usually only when a problem occurs that due consideration is given, and even then, it tends to be a cut-and-paste job. This is a rookie mistake, as licensing, when implemented as a software monetization program, can bring tremendous value to an organization.