This week, ISVs from around the world are attending the SIIA’s All About The Cloud event in San Francisco to hear the latest industry trends in the SaaS community.
Why choose either cloud-based OR on-premise delivery for your software, when you can do both?
by Ariella Shoham, EMEA SRM FIeld Marketing Manager
Last month, we got together again for LicensingLive London, our annual “cloud gathering” at the Royal Institute of Great Britain in London. The surroundings – the RIGB Library, surrounded by hundreds (if not thousands) of scientific publications and books was the ideal setting for discussing some of the hottest topics in the world of Software as a Service.
The benefits of cloud migration may seem limitless to traditional on-premise ISVs. The potential for huge competitive advantage is there, but only if you tackle cloud migration the right way: with the customer in mind. In his recent software monetization article on TMCNet, Rich Steeves shared the three core traits that the most successful SaaS applications have.
I have spent much of my last seven years promoting software licensing and monetization. Of course, market dynamics have changed over those years and our solutions and thinking has evolved accordingly. More recently, with the launch of Sentinel Cloud in 2011, we have been very focused on encouraging our customers to start aggressively adopting usage-based models – primarily because their customers – end users – want such pricing schemes.
So, you can probably imagine my reaction as the following story unfolded….
We recently ran an article on our software monetization channel that discussed the common barriers that prevent ISVs from building an effective monetization strategy. Are you looking to improve or even define your software monetization plan? Here are five barriers that you should prepare for:
Frequently I hear software companies talk about how they really want to be enable an “as a Service” offering, but they don’t believe they can change the buying culture of their customers to accept such an offering. Certainly, in some cases, this is true. But before just accepting that axiom, most companies would be well served to ask a few questions about the context. Below is a list of a few of those questions, and why they are relevant in this scenario:
I recently found a blog post on software licensing and virtual environments that reinforce our position on software licensing and virtualization. It reflects on the challenges in software licensing in virtual environments, and how IT and innovation are being hampered by monolithic licensing practice in this space.
Here’s my reply to the original post:
“We sure are glad to know this problem is getting more understanding in the IT community! For exactly the reasons you describe in your article we have adjusted our solutions and strategy to match, and we are the first and only technology solution in this space.”
Virtually every company is operating a hybrid cloud strategy today. In fact, they have been for some time so it’s not really anything new. At SafeNet, a hybrid cloud means that you have some technology and infrastructure that you operate and manage in house, and some that you rely on 3rd parties to operate and manage for you. Payroll functions have, for many companies, been handled and processed by 3rd parties but other HR functions have been kept in internal IT systems.