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Software Monetization

LicensingLive! Coming to a City Near You
2 months ago

LicensingLive! Coming to a City Near You

Do you find yourself staring longingly at the promotion for our yearly Cupertino LicensingLive! event after being unable to attend? Perhaps the idea of an event in Shenzhen, China only makes matters worse?

Well, you’re in luck because a LicensingLive! event is coming to a city near you!

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Security and Monetization in the IoT Ecosystem
5 months ago

Security and Monetization in the IoT Ecosystem

With the immense growth of the Internet of Things (IoT) or connected world, we have been introduced to devices that are no longer static or perpetual. In the past, buying hardware generally meant it would remain in an isolated environment with no continuous updates; and if an update was required, it was carried out by a technician.

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Live Webinar:  “Monetizing Innovation: How Smart Companies Design the Product around the Price”
6 months ago

Live Webinar: “Monetizing Innovation: How Smart Companies Design the Product around the Price”

Today, one might argue that the most important driver of growth and survival is innovation.  Yet successful innovation— whether measured by the increased number or quality of ideas, or simply in dollars and cents—often feels like an elusive target.

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Embedded Software vs. Embedded System: Let’s Be Specific
7 months ago

Embedded Software vs. Embedded System: Let’s Be Specific

Although embedded systems and embedded software are not new kids on the block, rapid growth in the Internet of Things has recently brought them into the spotlight. If your business has set its products on the path to IoT monetization, these are two terms well worth knowing.

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Software Protection vs. IP Protection: Protect Your Property
7 months ago

Software Protection vs. IP Protection: Protect Your Property

Two terms we often see confused in conversations with our clients are ‘software protection’ and ‘IP protection’. Both are critical components of any software development and monetization strategy, and have a significant impact on your software development ROI.

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Licenses vs. Entitlements: Know Your Rights
8 months ago

Licenses vs. Entitlements: Know Your Rights

How can you ensure that your company is complying with its contractual obligations around the use of third-party software? Moreover, how can you be sure that those software assets are being properly utilized? It all starts by understanding the fundamental difference between the terms ‘software license’ (or licensing) and ‘entitlement’ (or entitlement management).

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Software Monetization 101: A Guide
8 months ago

Software Monetization 101: A Guide

We all do it. In the interest of brevity and simplicity, we complicate the business we’re in with impenetrable jargon and acronyms. The confusion often arises when a familiar word is used in an unfamiliar context and given new meaning.

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The Difference Between Authorization and Authentication – and Why You Should Care
8 months ago

The Difference Between Authorization and Authentication – and Why You Should Care

When it comes to software licensing, not knowing the difference between authentication and authorization can lead to missed revenue opportunities. In this article, we will attempt to clear up the confusion once and for all.

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‘Deciphering Product Management’ Is Coming – Hope to SIIA There!
9 months ago

‘Deciphering Product Management’ Is Coming – Hope to SIIA There!

The next Deciphering Product Management forum is coming up on November 10, 2016 at Red Hat Annex, Raleigh, NC. The event, which is sponsored by Gemalto, will look at product roadmap and go-to-market strategies in the rapidly evolving technology sector. Among the speakers are a number of top executives, all eager to share insights that will help you drive product innovation, streamline product lifecycle, and generate growth.

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Hardware Device Vendors Leverage Software to Innovate and Sell Value
9 months ago

Hardware Device Vendors Leverage Software to Innovate and Sell Value

There are a number of trends fueling business growth and profit strategies for hardware device vendors. Today, more and more hardware device vendors are transforming their business models from one-time sales transactions to ongoing relationship-based models with recurring revenue streams. Increasingly, device vendors are leveraging the software within their hardware devices to innovate and differentiate their devices in order to gain a competitive edge and grow their businesses.

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