Software Licensing in a traditional B2B world is a mature concept, familiar to many. The idea of utilizing technology to enforce the use of a software license has evolved over many years. We have even almost managed to cement some standardised terms along the way to help define what kind of license we are talking about – seat, volume, floating, site, and so on.
Software licensing today is far more than a mechanism for securing revenue streams. It is a business enabler, with software vendors experiencing significant increases in revenue from new selling and distribution models, as well as simply recovering losses from the ‘non payers’.
When mobile software applications first gained popularity, they were very much isolated from this licensing ecosystem. But now however, we are starting to see a clear convergence between the mobile and traditional worlds and there are two factors which are influencing this trend the most:
INEA is the leading company in the field of industrial automation, process computer control and manufacturing informatics in Slovenia. However, as the company grew globally, they discovered that their homegrown …
If you live in US or follow the news about US, you know that we are in middle of a political election season. You can’t go a week without watching the back and forth between Presidential candidates over topics that range from relevant to mundane, game-changing to ridiculous. One of the more serious topics (and probably at the top of the voters’ mind) is job creation, or the lack thereof. The US economy is growing but job growth is not keeping pace. At the heart of the issue is productivity: when the chips were down during the peak of recession, most companies learned to be very efficient. That is, they learned how to get more out of the resources they have. One of those efficiencies is increasing use of IT to improve productivity of employees. You could say job growth has given way to use of more software systems and tools.
Earlier today, SafeNet issued the following press release:
Sentinel® Products and Services Provide Developers with an Easy, Flexible Migration Path for Transitioning from On-Premise-Only to Hybrid or SaaS-Only Delivery Models
Why choose either cloud-based OR on-premise delivery for your software, when you can do both?
by Ariella Shoham, EMEA SRM FIeld Marketing Manager
Last month, we got together again for LicensingLive London, our annual “cloud gathering” at the Royal Institute of Great Britain in London. The surroundings – the RIGB Library, surrounded by hundreds (if not thousands) of scientific publications and books was the ideal setting for discussing some of the hottest topics in the world of Software as a Service.
The benefits of cloud migration may seem limitless to traditional on-premise ISVs. The potential for huge competitive advantage is there, but only if you tackle cloud migration the right way: with the customer in mind. In his recent software monetization article on TMCNet, Rich Steeves shared the three core traits that the most successful SaaS applications have.
Acquisitions are good, right? Sure they help your company grow, but what other baggage do they bring? Obviously, you will gladly expand your customer base and available resources. But what are you going to do about an inherited homegrown licensing system that is completely incompatible with yours? Read how one company expanded, without the additional headache of managing disparate licensing systems.
Sage is an international business software, services and support company working primarily with small and medium sized businesses. Throughout the years, acquiring other companies has allowed Sage to continue to expand globally. However, these acquisitions also led to multiple homegrown licensing systems that did not work cohesively.
Software monetization can be viewed as the adoption of any variety of measures an organization takes in order to increase the profitability of their intellectual property, in this case, software. These tactics can range from sophisticated anti-piracy and IP protection techniques to creative pricing and packaging strategies. It is important to note that no individual software monetization technique is greater than the combination of multiple techniques. No matter what type of software application has been developed or how that application is being delivered to the end-user, a comprehensive software monetization strategy hinges on four key factors – how effectively the software publisher can package, control, manage, and monitor, their offering(s).
I have spent much of my last seven years promoting software licensing and monetization. Of course, market dynamics have changed over those years and our solutions and thinking has evolved accordingly. More recently, with the launch of Sentinel Cloud in 2011, we have been very focused on encouraging our customers to start aggressively adopting usage-based models – primarily because their customers – end users – want such pricing schemes.
So, you can probably imagine my reaction as the following story unfolded….
This is a juicy question was posed on Quora (http://b.qr.ae/HmF392). I was intrigued by a couple of the responses and added my own. Here is my view…
The answer is …