Great companies consider and plan for the whole user experience – the product, its price, how its purchased, updates through its life and the service and support provided.
In the days when products were purchased up front – and the monetary relationship came to a close – all the burden was on the buyer to research, plan and hope that, after parting with their money (monetization ends), the product will have met and continued to meet or exceed their expectations. Because the customer experience often falls below this mark – and yes, sometimes with enterprise software – the dynamics of the buyer/vendor relationship are changing.
Part 1 of 3 from the series “Take on Licensing: What High-Tech Manufacturers Need to Know”
If you’re an equipment manufacturer in the high-tech sector, you are probably already deeply involved in the evolution from a pure hardware manufacturer to a software vendor. Whether you are in the business of selling software-driven equipment for the automotive industry, medical imaging and diagnostics, digital printing, sophisticated surveillance systems, coin-operated gaming and casino gambling, the change to software licensing is impacting your business.
A common argument against DRM is that it punishes paying customers without successfully preventing piracy. Legitimate users are restricted from freely using the content or software that they rightfully own, while illegitimate users can still download the very same content, and use it without restrictions – and without paying the publisher.