One of the best parts about buying a new car, other than getting a new car, is that you can get the basic model plus a long list of extras. Often certain packages have been designed that include the basic model plus a certain set of extras: the “sport” model, the “winter” edition, the “luxury” package etc. You can start at a lower price point and then just add the extra features you want, without adding or paying for what you don’t want or need.
SafeNet Inc. announced on Tuesday an enhanced version of its signature Sentinel LDK product. Sentinel LDK is a software monetization solution that provides hardware-, software-, and cloud-based license delivery, intellectual property (IP) protection, and license management from a single, cloud-based platform. Sentinel LDK gives vendors the flexibility to meet the specific licensing demands of each of their customer groups regardless of their preferred delivery model.
Software consumption is continually changing. Users expect an evolving hyper-connected solution while their consumption needs demand licensing flexibility. As a result, providers need to offer scalable and flexible solutions now more than ever.
Running Monetization? Let me explain.
My professional life is focused on software monetization; providing software companies with solutions to further monetize on their software offering. In my personal life, my hobby is running. I’m the traditional ISV of running. I started in primary school when I realized that I was born with a Unique Selling Proposition: endurance. While others would collapse on the sidewalk trying to release a side cramp, I just endured and came first.
SafeNet Inc. today announced that analyst firm Frost & Sullivan has presented the company with the prestigious Market Share Leadership Award for its leadership in the global software monetization market. Frost & Sullivan recognized SafeNet for its leadership in market share, growth outlook, continued commitment to the core business-to-business market, and focus on emerging cloud and embedded markets.
The subscription economy has arrived and is here to stay. One of the key components of a subscription pricing model is the ability to charge against usage or essentially a pay as you go model. In the last couple of years, there has been a clear rise in the roll out of consumption based pricing models among ISV’s and SaaS providers. However, the interesting emerging trend is the adoption by OEMs, medical devices and classical hardware manufacturers who want to monetize on the software to gain a competitive advantage.
Are you one of those ISV’s who think that you only need protection against software piracy or reverse engineering with no need for any kind of licensing? You are not alone – this is the common belief of most Independent Software Vendors. ISV’s believe that since they are selling their products through perpetual pricing models, their software protection and licensing needs are very simple and software protection is all they need.
As a long time partner for ISV’s in the software B2B market, we are often asked for help competing in a market that is becoming more and more cloud centric. Typically ISV’s have made a long term investment in applications that are deployed on-premise and therefore cannot efficiently be offered as a service.
Why is managing software upgrades so tough? It doesn’t have to be that way. There are a number of options for how you monetize upgrades and depending on which approach you take, there are different operational challenges and process requirements.