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Software Monetization

Is Going “Light” Right for Your Software Pricing Strategy?
3 years ago

Is Going “Light” Right for Your Software Pricing Strategy?

One of the best parts about buying a new car, other than getting a new car, is that you can get the basic model plus a long list of extras.  Often certain packages have been designed that include the basic model plus a certain set of extras: the “sport” model, the “winter” edition, the “luxury” package etc.  You can start at a lower price point and then just add the extra features you want, without adding or paying for what you don’t want or need.

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SafeNet Introduces ‘All-in-One’ Software Licensing Solution
3 years ago

SafeNet Introduces ‘All-in-One’ Software Licensing Solution

SafeNet Inc. announced on Tuesday an enhanced version of its signature Sentinel LDK product. Sentinel LDK is a software monetization solution that provides hardware-, software-, and cloud-based license delivery, intellectual property (IP) protection, and license management from a single, cloud-based platform. Sentinel LDK gives vendors the flexibility to meet the specific licensing demands of each of their customer groups regardless of their preferred delivery model.

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Is Spring the Time to Get Cloudy?
3 years ago

Is Spring the Time to Get Cloudy?

One of the most common questions that I come across when meeting with software providers from around the world is “How can we make the transition from being an on-premise software vendor to a cloud software provider?”

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Ask the Experts Live Webcast: Leveraging Usage-based Business Models as a Monetization Strategy
3 years ago

Ask the Experts Live Webcast: Leveraging Usage-based Business Models as a Monetization Strategy

Software consumption is continually changing. Users expect an evolving hyper-connected solution while their consumption needs demand licensing flexibility. As a result, providers need to offer scalable and flexible solutions now more than ever.

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Running Monetization
3 years ago

Running Monetization

Running Monetization? Let me explain.

My professional life is focused on software monetization; providing software companies with solutions to further monetize on their software offering. In my personal life, my hobby is running. I’m the traditional ISV of running. I started in primary school when I realized that I was born with a Unique Selling Proposition: endurance. While others would collapse on the sidewalk trying to release a side cramp, I just endured and came first. Read More

Frost & Sullivan Recognizes SafeNet for Global Software Monetization Market Share Leadership
4 years ago

Frost & Sullivan Recognizes SafeNet for Global Software Monetization Market Share Leadership

SafeNet Inc. today announced that analyst firm Frost & Sullivan has presented the company with the prestigious Market Share Leadership Award for its leadership in the global software monetization market. Frost & Sullivan recognized SafeNet for its leadership in market share, growth outlook, continued commitment to the core business-to-business market, and focus on emerging cloud and embedded markets.

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Consumption Models – New Adopters
4 years ago

Consumption Models – New Adopters

The subscription economy has arrived and is here to stay. One of the key components of a subscription pricing model is the ability to charge against usage or essentially a pay as you go model. In the last couple of years, there has been a clear rise in the roll out of consumption based pricing models among ISV’s and SaaS providers. However, the interesting emerging trend is the adoption by OEMs, medical devices and classical hardware manufacturers who want to monetize on the software to gain a competitive advantage.

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Is Software Protection Sufficient for Your Monetization Needs?
4 years ago

Is Software Protection Sufficient for Your Monetization Needs?

Are you one of those ISV’s who think that you only need protection against software piracy or reverse engineering with no need for any kind of licensing? You are not alone – this is the common belief of most Independent Software Vendors. ISV’s believe that since they are selling their products through perpetual pricing models, their software protection and licensing needs are very simple and software protection is all they need.

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Service in the Cloud Reduces TCO for the User – How to Achieve the Same with Your Proven Technology
4 years ago

Service in the Cloud Reduces TCO for the User – How to Achieve the Same with Your Proven Technology

As a long time partner for ISV’s in the software B2B market, we are often asked for help competing in a market that is becoming more and more cloud centric. Typically ISV’s have made a long term investment in applications that are deployed on-premise and therefore cannot efficiently be offered as a service.

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Managing Software Upgrades for Monetization
4 years ago

Managing Software Upgrades for Monetization

Why is managing software upgrades so tough? It doesn’t have to be that way. There are a number of options for how you monetize upgrades and depending on which approach you take, there are different operational challenges and process requirements. Read More