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virtualization

Service in the Cloud Reduces TCO for the User – How to Achieve the Same with Your Proven Technology
4 years ago

Service in the Cloud Reduces TCO for the User – How to Achieve the Same with Your Proven Technology

As a long time partner for ISV’s in the software B2B market, we are often asked for help competing in a market that is becoming more and more cloud centric. Typically ISV’s have made a long term investment in applications that are deployed on-premise and therefore cannot efficiently be offered as a service.

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Live Webcast: Ask the Experts – Licensing Solutions in Virtual Environments
4 years ago

Live Webcast: Ask the Experts – Licensing Solutions in Virtual Environments

In today’s business landscape, virtualization allows for the removing of resources from physical assets and allows for business to be more agile.  Virtualization is by no means a new initiative.  Since its infant stages in 2005, virtualized servers have already been launched by most organizations, which are looking to virtualize even further.  In 2013 alone, the Virtualization Solutions market is expected to grow 12.3% year over year.

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Software Monetization: The Only Constant is Change
4 years ago

Software Monetization: The Only Constant is Change

Listening to the presenters at last month’s LicensingLive! conference, I couldn’t help but think of the commonly used expression “the only constant in the industry is change.”  The software market has been undergoing fundamental change for a number of years now with the rise of virtualization, cloud computing, SaaS, and mobile. What stuck out at the conference is how these changes are affecting the way software companies of all types are approaching how they do business.

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Software Protection: The Rules Have Changed
4 years ago

Software Protection: The Rules Have Changed

The software protection business has matured at a slow pace over the past decade. The industry has gotten better at developing improved customer experiences through more sophisticated web portals and web services, but ultimately the model’s foundation relies on license file transfer between the vendor and the end customer.

The improvements in the area of cleaner customer experiences through web services has allowed some vendors to minimize a fair amount of the friction this style of license enforcement has introduced into the traditional delivery and deployment model. Read More

INEA Achieves Global Licensing Efficiency in Virtualized Environments
5 years ago

INEA Achieves Global Licensing Efficiency in Virtualized Environments

INEA is the leading company in the field of industrial automation, process computer control and manufacturing informatics in Slovenia. However, as the company grew globally, they discovered that their homegrown …
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There’s No Debate: ISVs Need to Consider Pricing, Virtualization Options
5 years ago

There’s No Debate: ISVs Need to Consider Pricing, Virtualization Options

If you live in US or follow the news about US, you know that we are in middle of a political election season. You can’t go a week without watching the back and forth between Presidential candidates over topics that range from relevant to mundane, game-changing to ridiculous. One of the more serious topics (and probably at the top of the voters’ mind) is job creation, or the lack thereof. The US economy is growing but job growth is not keeping pace. At the heart of the issue is productivity: when the chips were down during the peak of recession, most companies learned to be very efficient. That is, they learned how to get more out of the resources they have. One of those efficiencies is increasing use of IT to improve productivity of employees. You could say job growth has given way to use of more software systems and tools. Read More

Virtualization and a (New) Conflict of Interests
5 years ago

Virtualization and a (New) Conflict of Interests

The ongoing debate around virtualization shows no signs of getting old. Virtualization has always created a ‘conflict of interests’ between those who worry about the technology (the software vendors) and those who enjoy the benefits it offers (the end customers of the aforementioned vendors).

There was a temporary sigh of relief in the world of automated license enforcement when new methods and techniques became available to bind software licenses in a more secure and reliable manner to a virtual machine . Almost overnight, all the concerns and fears of license duplication and misuse (albeit accidental or intentional) went away. The ultimate goal of eliminating the requirements for ISV’s to make a ‘VM/no VM’ decision at the time of deploying or activating their software was finally achieved. End customers could deploy applications where they liked, the vendors no longer had to care, and the world was a happy place.

Or so it seemed….

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Virtualization: Why Licensing Matters
5 years ago

Virtualization: Why Licensing Matters

I recently found a blog post on software licensing and virtual environments that reinforce our position on software licensing and virtualization.  It reflects on the challenges in software licensing in virtual environments, and how IT and innovation are being hampered by monolithic licensing practice in this space.

Here’s my reply to the original post:

“We sure are glad to know this problem is getting more understanding in the IT community!  For exactly the reasons you describe in your article we have adjusted our solutions and strategy to match, and we are the first and only technology solution in this space.”

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The New York Time on Software Piracy in China
7 years ago

The New York Time on Software Piracy in China

In the past we have discussed how many of our customers are interested in fighting piracy in developing nations. Hard data is always a challenge. The New York Times posted …
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Virtualization – Who’s in Charge?
7 years ago

Virtualization – Who’s in Charge?

There are many virtualization related debates underway right now (even as you read this!), but one that I recently came across seemed to stand out above the others. It was all about who should be dictating the direction software companies should take to tackle software licensing and virtualization.  Treating that topic independently, there are essentially 3 players involved: Read More