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About Marcy Clapp

Marcy Clapp

Sr. Field and Channel Marketing Manager, Americas

Leads marketing strategy for the Americas for Software Monetization business including market research and analysis, field and channel marketing, interactive marketing, account based marketing , customer retention programs, demand generation and creative branding. Establish, develop, and implement marketing plan for the Americas consistent with the long-range goals and objectives of Gemalto. Drive thought leadership, including communications, inbound. outbound and digital marketing to increase awareness for Software Monetization and LicensingLive!

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