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Spotlight on Software Monetization

Licenses vs. Entitlements: Know Your Rights
10 months ago

Licenses vs. Entitlements: Know Your Rights

How can you ensure that your company is complying with its contractual obligations around the use of third-party software? Moreover, how can you be sure that those software assets are being properly utilized? It all starts by understanding the fundamental difference between the terms ‘software license’ (or licensing) and ‘entitlement’ (or entitlement management).

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Licenses vs. Keys: What’s in a Name?
11 months ago

Licenses vs. Keys: What’s in a Name?

Software licenses and software keys are often confused and sometimes conflated, but in reality, the two are quite different. Read More

Software Monetization 101: A Guide
11 months ago

Software Monetization 101: A Guide

We all do it. In the interest of brevity and simplicity, we complicate the business we’re in with impenetrable jargon and acronyms. The confusion often arises when a familiar word is used in an unfamiliar context and given new meaning.

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The Difference Between Authorization and Authentication – and Why You Should Care
11 months ago

The Difference Between Authorization and Authentication – and Why You Should Care

When it comes to software licensing, not knowing the difference between authentication and authorization can lead to missed revenue opportunities. In this article, we will attempt to clear up the confusion once and for all.

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‘Deciphering Product Management’ Is Coming – Hope to SIIA There!
11 months ago

‘Deciphering Product Management’ Is Coming – Hope to SIIA There!

The next Deciphering Product Management forum is coming up on November 10, 2016 at Red Hat Annex, Raleigh, NC. The event, which is sponsored by Gemalto, will look at product roadmap and go-to-market strategies in the rapidly evolving technology sector. Among the speakers are a number of top executives, all eager to share insights that will help you drive product innovation, streamline product lifecycle, and generate growth.

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IoT and the Future of Football – NFL’s Terrell Owens Tackles Your Questions
12 months ago

IoT and the Future of Football – NFL’s Terrell Owens Tackles Your Questions

LicensingLive! 2016 is less than a week away and the agenda item that has me most intrigued is a keynote presentation by NFL six-time Pro Bowler Terrell Owens.

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Hardware Device Vendors Leverage Software to Innovate and Sell Value
12 months ago

Hardware Device Vendors Leverage Software to Innovate and Sell Value

There are a number of trends fueling business growth and profit strategies for hardware device vendors. Today, more and more hardware device vendors are transforming their business models from one-time sales transactions to ongoing relationship-based models with recurring revenue streams. Increasingly, device vendors are leveraging the software within their hardware devices to innovate and differentiate their devices in order to gain a competitive edge and grow their businesses.

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The Sweet ‘Snell’ of Success: IP Protection and Licensing Done Right with Sentinel
1 year ago

The Sweet ‘Snell’ of Success: IP Protection and Licensing Done Right with Sentinel

The broadcast industry is rapidly changing. We need only look as far as over-the-top (OTT) services such as Hulu and Netflix to see that traditional billing models are in a state of disruption. Streaming video over the internet has become a popular alternative to traditional distribution channels, and the creation of that content requires a powerful set of software-based tools.

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If “Every Business Will be a Software Business”, What Does that Mean to Me?
1 year ago

If “Every Business Will be a Software Business”, What Does that Mean to Me?

Every business will be a software business. That’s what Microsoft CEO, Satya Nadella famously said in 2015, but he wasn’t the first. In fact it’s an idea and phrase that has now become so pervasive among the “technorati” that actually digging into it and fully understanding its meaning for the average business may sometimes become overlooked.

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Monetizing Innovation: How Smart Companies Design the Product Around the Price
1 year ago

Monetizing Innovation: How Smart Companies Design the Product Around the Price

LicensingLive, the only event dedicated to software monetization strategies for ISVs and hardware manufacturers, is right around the corner. The theme of this year’s event is next-generation monetization strategies for embracing the NOW economy. One presentation I’m particularly looking forward to is by leading pricing and monetization expert Madhavan Ramanujam of Simon-Kucher & Partners.

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