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Spotlight on Software Monetization

Monetizing Innovation: How Smart Companies Design the Product Around the Price
1 year ago

Monetizing Innovation: How Smart Companies Design the Product Around the Price

LicensingLive, the only event dedicated to software monetization strategies for ISVs and hardware manufacturers, is right around the corner. The theme of this year’s event is next-generation monetization strategies for embracing the NOW economy. One presentation I’m particularly looking forward to is by leading pricing and monetization expert Madhavan Ramanujam of Simon-Kucher & Partners.

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Scanning for Profit: A Shift in the Medical Equipment Market
1 year ago

Scanning for Profit: A Shift in the Medical Equipment Market

In my role as Strategic Analysis Manager of the Software Monetization division at Gemalto, I lead in-depth strategic market analysis, evaluate worldwide technology trends, and understand the competitive market to support new strategic leads and business opportunities. Recently, I had the pleasure of talking with Kathleen Goolsby, Managing Editor at SandHill.com, about the mind shift that’s taking place in the medical equipment sector.

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Live Webinar: Pricing Model Transformation in the Medical Device Market
1 year ago

Live Webinar: Pricing Model Transformation in the Medical Device Market

Increasingly, hospitals and medical centers are moving away from traditional up-front medical equipment purchasing toward a variety of more flexible paradigms. At the same time, medical device manufacturers are starting to realize the potential of the software that resides in their equipment. This embedded software enables Pay-Per-Use (PPU) and other flexible pricing models, which open up new business opportunities.

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LicensingLive! 2016: Software Monetization for the NOW Economy
1 year ago

LicensingLive! 2016: Software Monetization for the NOW Economy

On November 1-3, the Juniper Hotel in Cupertino, CA will play host to LicensingLive! 2016 – the most comprehensive software monetization event dedicated to ISVs and hardware manufacturers. The two-and-a-half-day convention is the highlight of the software industry calendar, jam-packed with insightful sessions from industry experts and senior software leaders. Attendees at this year’s event will discover the next-generation monetization strategies that are enabling business transformation in the NOW economy.

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Harvesting Knowledge: 5 IoT Lessons from a Farmer to the Tech Industry
1 year ago

Harvesting Knowledge: 5 IoT Lessons from a Farmer to the Tech Industry

Innovation in farming technology can tell you a lot about how the IoT affects business models in the 21st century. Whether you’re a device manufacturer or software developer, it is important to evaluate the type of offering you bring to market in light of emerging markets and trends. In this article, we present five lessons every IoT player can learn from technological advancements in agriculture.

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Achieving a Competitive Advantage in the Cloud
1 year ago

Achieving a Competitive Advantage in the Cloud

In 1997, a pair of management consultants – Michael Treacy and Fred Wiersema – published a book entitled The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market, which suggested that companies could only become dominant players in their industry by achieving a proficiency in one of the following areas:

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Cadac Takes a Unified Approach to Licensing
1 year ago

Cadac Takes a Unified Approach to Licensing

In ancient times, juggling was seen as a ritual that symbolized the seeds of Order and Chaos. It was believed that throwing balls in the air in a certain sequence would ensure fertile soil and good crop harvests. For today’s software companies, managing multiple licensing systems is more Chaos than Order, and no amount of juggling will yield the desired results. That’s why so many ISVs are turning to software monetization as a means of creating a more unified licensing experience.

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Go with the Flow: Business Models & the IoT
1 year ago

Go with the Flow: Business Models & the IoT

I recently published an article on sandhill.com about the adoption of emerging business models for IoT-connected devices. The article looks at how IoT connectivity has led to increased risk for hardware manufacturers, namely IP theft, piracy, misuse, and reverse engineering, and how software monetization solutions can help overcome these risks.

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The Concept of Value in the IoT Era
2 years ago

The Concept of Value in the IoT Era

As the Internet of Things (IoT) continues to grow, the implications for business model innovation are huge. One of the major drivers in this connected landscape is the shift in end-user preferences: there is an increasing demand for flexible pricing models, ease of access to software upgrades, and a superior customer experience. As a result of the rise in connectivity, end users’ perception of value and what they are willing to pay for is changing drastically. Therefore, to take advantage of the IoT, independent software vendors and intelligent device manufacturers alike need to fundamentally rethink their orthodox attitudes towards value.

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Value Creation & IoT Monetization (Part 3)
2 years ago

Value Creation & IoT Monetization (Part 3)

In Part 1 and Part 2 of this series, I looked at some of the key drivers of the IoT, its 10 main areas, the importance of ecosystems, and the 4 Values Framework. This framework is an effective way for large, established companies and emerging startups to evaluate how they can best monetize their IoT opportunities. I have already covered two of the framework’s four components: vertical integration and value creation, and in this article, I will talk about the remaining two: value migration and value delivery systems.

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