LicensingLive! 2014
Is Your Software Monetization Strategy Ready For The Connected World?
About the Event
You are invited to LicensingLive! 2014
The only free software monetization event where you can network, share ideas and learn from software executives, product managers, software developers, analysts and industry experts.
This year’s event will focus on:
- Revenue opportunities in the top licensing and packaging trends
- Application delivery in the IoT
- The Sharing Economy – matching what end users want and what drives revenue
- Real Life Case Studies: Challenges and Solutions
- Round table discussion moderated by Rhianna Collier, Vice President Software Division, SIIA
Come and engage!
Event Video Resources
How can a well-designed licensing portal double customer satisfaction - LicensingLive! 2014
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How can a well-designed licensing portal double customer satisfaction - LicensingLive! 2014
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Panel Discussion - LicensingLive! 2014
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What Does Skeleton Racing and Software Development Have in Common? - LicensingLive! 2014
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Welcome and Introductions - LicensingLive! 2014
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The Internet of Things Changes Everything - LicensingLive! 2014
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The Evolution of Software Monetization in a Connected World - LicensingLive! 2014
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Case Studies: Real Life Challenges and Solutions - LicensingLive! 2014
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Leveraging Cloud for Anywhere, Anytime Licensing - LicensingLive! 2014
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Getting from $20M to $400M – Challenges and Opportunities for Growth - LicensingLive! 2014
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Entitlement Management; Operational Efficiency - LicensingLive! 2014
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Anytime, Anywhere, Any Device: Changes in Access and Licensing - LicensingLive! 2014
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How can a well-designed licensing portal double customer satisfaction - LicensingLive! 2014
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Panel Discussion - LicensingLive! 2014
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What Does Skeleton Racing and Software Development Have in Common? - LicensingLive! 2014
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Welcome and Introductions - LicensingLive! 2014
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The Internet of Things Changes Everything - LicensingLive! 2014
-
The Evolution of Software Monetization in a Connected World - LicensingLive! 2014
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Case Studies: Real Life Challenges and Solutions - LicensingLive! 2014
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Leveraging Cloud for Anywhere, Anytime Licensing - LicensingLive! 2014
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Getting from $20M to $400M – Challenges and Opportunities for Growth - LicensingLive! 2014
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Entitlement Management; Operational Efficiency - LicensingLive! 2014
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Anytime, Anywhere, Any Device: Changes in Access and Licensing - LicensingLive! 2014
Event Schedule / Agenda
day | time | speaker | presentation |
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MonOct 20 | 7:00pm | Pre-Event |
Welcome Reception and Early RegistrationWelcome Reception & Partner Forum (Solei) and Early Registration (Lobby) |
TueOct 21 | 8:30am | LicensingLive! 2014 |
Registration, Breakfast and Partner Expo Kick-Off |
10:00am | LicensingLive! 2014 |
Welcome and IntroductionsWelcome and Introductions by Ansgar Dodt, VP of Worldwide Sales, SafeNet |
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10:10am | Prakash Panjwani President & Chief Executive Officer, SafeNet, Inc.![]() |
Getting from $20M to $400M – Challenges and Opportunities for Growth |
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10:40am | Shlomo Weiss Senior Vice President, Software Monetization, Gemalto, SM![]() |
The Evolution of Software Monetization in a Connected World |
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11:10am | Coffee Break![]() |
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11:25am | Ray Wang Principal Analyst, Founder, & Chairman, Constellation Research Inc.![]() |
The Shared Economy |
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12:05pm | Amy Konary Research Vice President, Software Licensing and Mobile Enterprise Applications, IDC![]() |
Anytime, Anywhere, Any Device: Changes in Access and Licensing |
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12:45pm | Lunch![]() |
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1:45pm | Jeff Kaplan Managing Director, THINKstrategies![]() |
The Internet of Things Changes Everything |
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2:25pm | Customer Guest Speakers |
Case Studies: Real Life Challenges and SolutionsLearn from Dr. Andy Lingard, Global Leader, Risk Software Dev., Towers Watson, Guillaume Chevallier, IT Program Director, Neopost and Darren Learmonth, VP of Engineering, HID Global |
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3:40pm | Coffee Break![]() |
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3:55pm | Rhianna Collier Vice President, Software Division, SIIA![]() |
Panel DiscussionPanel includes Rhianna Collier, Vice President, Software Division, SIIA, Moderator, Dr. Andy Lingard, Global Leader, Risk Software Dev., Towers Watson, Guillaume Chevallier, IT Program Director, Neopost, Darren Learmonth, VP of Engineering, HID Global, Jam Khan, VP of Professional Services, SafeNet and David DiMillo, Principal Consultant Rights Management, SafeNet |
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4:35pm | LicensingLive! 2014 |
What Does Skeleton Racing and Software Development Have in Common?Matt Antoine, National & USA Olympic Team, Skeleton Athlete - 2014 Bronze Medalist – Sochi |
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5:45pm | Shlomo Weiss Senior Vice President, Software Monetization, Gemalto, SM![]() |
Closing Remarks |
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6:00pm | Cocktails![]() |
Cocktail Reception (Outside by fountain) |
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7:00pm | LicensingLive! 2014 |
Executive Sponsored Dinner (Parkview Ballroom - Invitation Only) |
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WedOct 22 | 9:00am | Breakfast |
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10:00am | Madhavan Ramanujam Partner, Simon Kucher & Partners![]() Julie Armstrong Solutions Architect, Software Monetization division at Gemalto![]() Darim Rahmatallah Product Manager, Software License Enforcement Solutions, Gemalto![]() |
Extracting the Full Value of a New Product Launch: Packaging and Pricing | Entitlement Management; Operational EfficiencyTwo presentations will take place at 10AM. |
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11:00am | Omkar Munipalle Director of Strategy and Business Development, Cloud Monetization, Gemalto![]() Dave DiMillo Principal Consultant for the Software Monetization division at Gemalto![]() Jake Fox Vice President of Product Development, Software Monetization, Gemalto![]() |
Leveraging Cloud for Anywhere, Anytime Licensing | Customer Experience Through Your Licensing Web PortalTwo presentations will take place at 11am. |
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12:00pm | Lunch![]() |
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1:00pm | Shlomo Weiss Senior Vice President, Software Monetization, Gemalto, SM![]() Jake Fox Vice President of Product Development, Software Monetization, Gemalto![]() Todd Steel Director, Product Management in the Software Monetization division at Gemalto![]() Julie Armstrong Solutions Architect, Software Monetization division at Gemalto![]() |
Customer Connect (for Customers Only Cali A & B)Introductions and Opening Remarks - Shlomo Weiss, Sr. VP & General Manager Software Monetization, SafeNet, Jake Fox, VP of Product Development, SafeNet, Julie Armstrong, Director of Product Management, SafeNet, Darim Rahmatallah, Product Manager, SafeNet and Sourabh Bhandari, Product Manager, SafeNet |
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1:15pm | LicensingLive! 2014 |
Product Strategy and Roadmap |
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3:00pm | LicensingLive! 2014 |
Technical Breakout Tracks: Opportunity to discuss technical aspects with Product Managers and PreSales ConsultantsBack Office Integration: ESD, SSO, connectors, custom end user portals, etc. |
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4:00pm | LicensingLive! 2014 |
Open time for pre-scheduled* one-on-one time with Product Management and PreSales Consultants to further address additional questions, or current installation/design topics.David Read, Manager NorAm PreSales Consulting, SafeNet |
Event Resources

How can a well-designed licensing portal double customer satisfaction - LicensingLive! 2014
LicensingLive! 2014
A well-designed customer web portal for license and entitlement management can help your business win on two fronts: increasing customer satisfaction and lowering your operational costs. This session will include a demonstration of the web portal so you can get a first-hand view of true customer self-service and automation in an enterprise environment. Presented by David DiMillo, Principal Consultant, Software Licensing Professional Services and Martin Pedersen, Managing Director, Stellar
Dave DiMillo
Principal Consultant for the Software Monetization division at Gemalto

Panel Discussion - LicensingLive! 2014
LicensingLive! 2014
The LicensingLive! 2014 panel discussion includes Rhianna Collier, Vice President, Software Division, SIIA, Moderator, Dr. Andy Lingard, Global Leader, Risk Software Dev., Towers Watson, Guillaume Chevallier, IT Program Director, Neopost, Darren Learmonth, VP of Engineering, HID Global, Jam Khan, VP of Professional Services, SafeNet and David DiMillo, Principal Consultant Rights Management, SafeNet.
Rhianna Collier
Vice President, Software Division, SIIA

The Evolution of Software Monetization in a Connected World - LicensingLive! 2014

Leveraging Cloud for Anywhere, Anytime Licensing - LicensingLive! 2014
LicensingLive! 2014
LicensingLive! 2014 Presentation – Leveraging Cloud for Anywhere, Anytime Licensing by Omkar Munipalle, Director of Strategy and Bus. Development – Cloud Monetization, SafeNet and Jake Fox, VP of Product Development, SafeNet
Omkar Munipalle
Director of Strategy and Business Development, Cloud Monetization, Gemalto

Getting from $20M to $400M – Challenges and Opportunities for Growth - LicensingLive! 2014

Entitlement Management; Operational Efficiency - LicensingLive! 2014

Anytime, Anywhere, Any Device: Changes in Access and Licensing - LicensingLive! 2014
Event Speakers
Amy Konary
Research Vice President, Software Licensing and Mobile Enterprise Applications, IDC
Amy Mizoras Konary is a Research Vice President with IDC focusing on software pricing, licensing, and delivery research. In this role, Ms. Konary is responsible for providing coverage of software go-to-market trends including volume license programs, evolving license models, global price management, and licensing technologies through market analysis, research and consulting. Ms.Konary is also spearheading IDC’s coverage of Mobile Enterprise Applications. This research includes an analysis of adoption trends and drivers as well as the associated market opportunity. Ms. Konary was also the lead analyst for IDC’s coverage of software as a service (SaaS) for eight years.
Since joining IDC in 1998, Ms. Konary has received a number of honors and awards, including several IDC Research Quality Awards, as well as Analyst-of-the-Year. Ms. Konary was also honored with IDC’s James Peacock award for research excellence. Ms. Konary has authored groundbreaking and award-winning research on many elements of software pricing and licensing, and is often quoted in the industry and business press. She is also a frequent speaker at high-level industry events and seminars around the world.
Prior to joining IDC, Ms. Konary worked in marketing at a mid-tier software provider. Ms. Konary holds a B.A. from Lehigh University, where she majored in science and technical writing and minored in environmental science.
Prakash Panjwani
President & Chief Executive Officer, SafeNet, Inc.
Since joining the company in 2002, Prakash has been instrumental in driving major product strategy, infrastructure, and operational shifts throughout the organization. Prakash led the strategic acquisition of 12 companies resulting in SafeNet being the cybersecurity powerhouse that it is today — Rainbow Technologies marked SafeNet’s entry into the HSM, authentication, and software protection markets, Ingrian Networks, broadened SafeNet’s data encryption and encryption key management portfolio, Aladdin Knowledge Systems, doubled the size of SafeNet’s software monetization business, and most recently, Cryptocard which brought the company’s award-winning authentication business into the cloud.
Most recently, Prakash served as the SVP and General Manager of SafeNet’s Data Protection business unit where he has been able to refocus the team on three rapidly growing markes – crypto management, data encryption, and authentication and then successfully executing against a highly aggressive product development and go-to-market plan to support it.
Dave DiMillo
Principal Consultant for the Software Monetization division at Gemalto
As Gemalto’s Principal Consultant for the Software Monetization division, Dave is responsible for guiding enterprise-level software vendors through the daunting challenge of fully integrating license enforcement into their businesses. Dave specializes in top-down methodologies that include helping vendors define their corporate licensing goals and philosophies, designing system architectures, as well as developing business process and technology requirements that serve the myriad of needs across organizations.
Dave has an unparalleled amount of experience designing, launching, and managing some of the industry’s most complex licensing systems that manage millions of installed software seats including software development tools and CAD/CAM solutions. Prior to joining Gemalto (formerly SafeNet), Dave spent the previous 11 years leading the licensing strategy and implementation for the Rational software division of IBM. Dave graduated with honors from the University of Maine with a degree in Mechanical Engineering.
Jake Fox
Vice President of Product Development, Software Monetization, Gemalto
Jake Fox is Vice President of Product Development for SafeNet’s Software Monetization Division. In this role, Jake is responsible for overall product strategy and management of the Sentinel product line. Prior to this role, Jake was responsible for the product development and market launch of the Sentinel Cloud Services.
Jake joined SafeNet in July of 2005, as part of SafeNet’s acquisition of MediaSentry, as the Director of Business Development, Digital Media Services. In this role, he brought two new anti-piracy services to market in the entertainment industry. He was responsible from inception to launch of all aspects of product management, business development, and management oversight of all engineering activities.
Prior to joining MediaSentry, Jake worked for EarthLink, Inc. (NASDAQ: ELNK), a leading Internet Service provider where he spent nearly 8 years in various leadership roles. Jake graduated with honors from UCLA where he received a degree in Economics.
Todd Steel
Director, Product Management in the Software Monetization division at Gemalto
A member of the Gemalto (formerly SafeNet) team for more than a decade, Todd Steel leads the product management efforts associated with Gemalto’s suite of software licensing and entitlement management cloud services.
Prior to his focus on cloud services for the software industry Todd has held multiple product management roles all focused on product lines designed to better service the licensing, entitlement management, and software protection needs of the software industry.
Darim Rahmatallah
Product Manager, Software License Enforcement Solutions, Gemalto
Darim Rahmatallah joined SafeNet in 2004 during the merger with Rainbow Technologies. Darim currently serves as a Product Manager within the SRM Business Unit at SafeNet, and focuses in software licensing. Darim has worked exclusively in the software licensing industry for the past 9 years and his expertise is applied in the definition of market requirements and product evolution to support SafeNet’s software licensing strategy going forwards.
Darim has a Bachelors degree in Aeronautical Engineering from Kingston University in London.
Julie Armstrong
Solutions Architect, Software Monetization division at Gemalto
Julie Armstrong is a Solutions Architect for Gemalto’s Software Monetization Division. Armstrong has over 20 years of experience working in licensing and entitlement management in both strategic and operational roles.
Prior to Gemalto (formerly SafeNet), she worked for Open Channel Solutions and was responsible for managing the implementation of entitlement management solutions for high-end clients such as Siemens, Ericsson, EMC, Avaya and Symantec. In addition to her experience in entitlement management, Armstrong has held several operational roles related to software licensing, delivery and support. Armstrong holds a BA in Math and Economics from Smith College and an MBA from Northeastern University.