LicensingLive! 2015
Business Transformation: Monetization Strategies for Software and the IoT
About the Event
Join us for LicensingLive! 2015
The only event focusing on software monetization strategies for ISVs and Hardware Manufacturers! LicensingLive! 2015 is taking place on Oct. 12-14 in Cupertino, CA at the Juniper Hotel (formerly The Cypress Hotel). The theme this year is “Transforming your Business: Monetization Strategies for Software and the IoT”. Learn from real life case studies, software executives, product managers, analysts, software developers and industry experts about the top things you can do today to future proof your business. At the same time, engage in conversations and share your ideas.
Who Should Attend?
- Business leaders who want to gain a competitive edge and explore uncharted business opportunities.
- Software developers.
- Hardware engineers who want “things” to be connected, intelligent, and adaptive.
- Product Managers and Execs looking for new ways to package, price new products and understand how their products are being used by their customers.
- Executives ready to embrace the central role of Software Monetization for Product Leadership, Operational Excellence and Customer Intimacy.
Event Video Resources
Security of Things: Trust and Verify - LicensingLive! 2015
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Security of Things: Trust and Verify - LicensingLive! 2015
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Stryker Endoscopy - LicensingLive! 2015
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Zemax - LicensingLive! 2015
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Trimble Navigation - LicensingLive! 2015
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What Does the IoT and Baseball have in Common? - LicensingLive! 2015
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Using the IoT to Create Opportunities for Software Monetization - LicensingLive! 2015
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Trimble's License Evolution - LicensingLive! 2015
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Monetization Strategies for Software and the IoT - LicensingLive! 2015
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Transforming from a Medical Device Manufacturer to a SaaS Provider - LicensingLive! 2015
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The Third Industrial Revolution – IoT - LicensingLive! 2015
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Software Monetization Driving the Quote to Cash Transformation - LicensingLive! 2015
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Flexible Licensing, Business Models, Usage Based Models - LicensingLive! 2015
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How to Leverage Sentinel Solutions for Customer Success - LicensingLive! 2015
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Firmware Integrity, Hardware Licensing, and Connected Licensing - LicensingLive! 2015
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Pricing Transformation - LicensingLive! 2015
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Pricing Model Flexibility as a Competitive Advantage - LicensingLive! 2015
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Panel - Monetization Strategies you can Implement Today - LicensingLive! 2015
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Launching a License Management Project - LicensingLive! 2015
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Welcome - LicensingLive! 2015
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Future-Proof your Business - LicensingLive! 2015
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Gemalto’s Business Transformation Journey: From HW to SW - LicensingLive! 2015
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Customer Satisfaction Drives Better Results – LicensingLive! 2015
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Customer Satisfaction - LicensingLive! 2015
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Security of Things: Trust and Verify - LicensingLive! 2015
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Stryker Endoscopy - LicensingLive! 2015
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Zemax - LicensingLive! 2015
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Trimble Navigation - LicensingLive! 2015
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What Does the IoT and Baseball have in Common? - LicensingLive! 2015
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Using the IoT to Create Opportunities for Software Monetization - LicensingLive! 2015
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Trimble's License Evolution - LicensingLive! 2015
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Monetization Strategies for Software and the IoT - LicensingLive! 2015
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Transforming from a Medical Device Manufacturer to a SaaS Provider - LicensingLive! 2015
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The Third Industrial Revolution – IoT - LicensingLive! 2015
-
Software Monetization Driving the Quote to Cash Transformation - LicensingLive! 2015
-
Flexible Licensing, Business Models, Usage Based Models - LicensingLive! 2015
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How to Leverage Sentinel Solutions for Customer Success - LicensingLive! 2015
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Firmware Integrity, Hardware Licensing, and Connected Licensing - LicensingLive! 2015
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Pricing Transformation - LicensingLive! 2015
-
Pricing Model Flexibility as a Competitive Advantage - LicensingLive! 2015
-
Panel - Monetization Strategies you can Implement Today - LicensingLive! 2015
-
Launching a License Management Project - LicensingLive! 2015
-
Welcome - LicensingLive! 2015
-
Future-Proof your Business - LicensingLive! 2015
-
Gemalto’s Business Transformation Journey: From HW to SW - LicensingLive! 2015
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Customer Satisfaction Drives Better Results – LicensingLive! 2015
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Customer Satisfaction - LicensingLive! 2015
Event Schedule / Agenda
day | time | speaker | presentation |
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MonOct 12 | 6:30pm | Avangate![]() Aria Systems![]() Gemalto M2M![]() Cognizant![]() National Instruments![]() Simon Kucher & Partners![]() Silicon Valley Product Management Association![]() |
Welcome Reception & Early RegistrationPartner forum: Avangate, Aria Systems, Gemalto M2M, Cognizant, National Instruments, Simon Kucher & Partners, Silicon Valley Product Management Association and others. |
TueOct 13 | 9:00am | LicensingLive! 2015 |
Breakfast |
10:00am | Ansgar Dodt VP Strategic Development and Managing Director at Gemalto![]() |
WelcomeLocated in the CALI Ballroom |
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10:10am | Jean-Francois Schreiber Senior Vice President – Identity, Data Protection and Software Services Gemalto![]() |
Gemalto’s Business Transformation Journey: From Hardware to SoftwareLearn about Gemalto’s successful transition from hardware manufacturer to software vendor business and what some of the key factors were in that success. |
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10:25am | Shlomo Weiss Senior Vice President, Software Monetization, Gemalto, SM![]() |
Transforming your Business – Monetization Strategies for Software and the IoTTransformation can be challenging for any company and can take different forms. Hear how one company division transformed itself through technology advances, growth via company mergers and focus. |
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10:45am | Ray Wang Principal Analyst, Founder, & Chairman, Constellation Research Inc.![]() |
Disrupting Digital Business: The Post Sales, On Demand, Attention Economy Is Here!We’re standing at the dawn of a digital business revolution, but we barely realize it. As with the beginning of every revolution, those in the midst of it can feel it, sense it, and realize that something big is happening. Yet it’s hard to quantify the shift. The data isn’t clear. From how we interact with each other to how we engage with organizations, the shift is right in front of us. However, organizations usually react to change by denying, delaying, and disparaging — a key reason why 52 percent of the Fortune 500 have been merged, acquired, gone bankrupt, or fallen off the list since 2000. |
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11:15am | LicensingLive! 2015 |
Break |
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11:30am | Matt Johnson Managing Partner, Simon-Kucher & Partners![]() |
Business Transformation ExecutionLocated in the CALI Ballroom |
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12:00pm | Jake Fox Vice President of Product Development, Software Monetization, Gemalto![]() |
Gaining the Competitive Advantage - Product Leadership, Operation Excellence and Customer IntimacyJake Fox shares his first-hand experience of managing product development while maintaining product leadership and customer loyalty during transitional phases of a company. |
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12:20pm | LicensingLive! 2015 |
LunchR. “Ray” Wang will sign his book: “Disrupting Digital Business” (while supplies last) |
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1:20pm | Chris Kocher Founder and Managing Director, Grey Heron![]() Laetitia Jay Vice President, M2M Solutions and Services, Gemalto![]() Jake Fox Vice President of Product Development, Software Monetization, Gemalto![]() Ray Wang Principal Analyst, Founder, & Chairman, Constellation Research Inc.![]() Raj Badarinath VP of Marketing and Growth Services, Avangate![]() Cort Stinnett Technical Products Manager, Zimax![]() |
Panel Discussion - Identifying Critical Monetization Strategies you can Implement Today to Future-Proof your BusinessIf you’re thinking ahead about how your company will thrive through evolving marketplace disruptions and innovations, you need to consider not just product and technology strategies, but core business and monetization issues. What will the market look like in the future, what are the critical drivers for success, and what are the levers you can use to ensure your business exploits these new trends and maximizes revenue and profitability? |
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2:05pm | Laurie Wurster Research Director, Gartner![]() |
Using the IoT to Create Opportunities for Software MonetizationWe are at a point where it is no longer a stretch to imagine that much of what and who we interact with will be connected to the Internet. But connection is a limited way of looking at the Internet. Think of places, people, things, systems and information sources having activity streams, with historical timelines and delivering services over the Internet (in all of its forms and restricted subsets). In this world, the Internet can be thought of as a combination of an Internet of people, an Internet of information, an Internet of things and Internet of places. The potential for combining all of these things is staggering and the main theme of the internet of everything. |
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2:35pm | David Wright Sr Enterprise Architect & Distinguished Technologist, EG Enterprise Architecture Strategy, Hewlett-Packard![]() Will Brouwer Lead Operations NPI Project Manager, Viavi Solutions![]() Saeed Elfadil Saeed Senior Manager, Stryker Corporation![]() Bill Graber Director of Marketing, Trimble Navigation Limited![]() |
Real Life Customer Case Studies-Transformation to Reduce Costs and Improve Customer Satisfaction - David Wright, Distinguished Technologist, HP |
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4:15pm | LicensingLive! 2015 |
Break |
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4:30pm | Steve Garvey |
What Does the IoT and Baseball have in Common?Guest Speaker - Steve Garvey - Starting for the Los Angeles Dodgers and San Diego Padres in his illustrious career, 10 time all-star and 1974 National Leagues’ MVP. |
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4:50pm | Shlomo Weiss Senior Vice President, Software Monetization, Gemalto, SM![]() Ansgar Dodt VP Strategic Development and Managing Director at Gemalto![]() |
Wrap-upJean-Francois Schreiber, Sr. Vice President, IDSS |
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5:00pm | LicensingLive! 2015 |
Cocktail Reception and RaffleSteve Garvey Autograph Signing |
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6:30pm | LicensingLive! 2015 |
By Invitation Only: Executive Sponsored Customer Appreciation DinnerDinner will be at The Park (must go outside and past the fountains to the left) |
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WedOct 14 | 9:00am | Breakfast |
Breakfast |
10:00am | Amy Konary Research Vice President, Software Licensing and Mobile Enterprise Applications, IDC![]() |
The Third Industrial Revolution – IoTIn the last decade, our lives have been transformed by Mobile, Social, and Cloud technologies, as well as by an ever-growing, intersecting network of smart, connected devices. Just as the way that we access, consume, and interact with information and technology has shifted, monetization models are changing as well. It's more than just a revolution. It's evolution. |
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10:30am | Jake Fox Vice President of Product Development, Software Monetization, Gemalto![]() |
How do the Sentinel Software Monetization Solutions enable you to Future-Proof your BusinessLocated in the CALI Ballroom |
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11:00am | Jam Khan Vice President of Marketing for the Software Monetization division at Gemalto, SM![]() Todd Steel Director, Product Management in the Software Monetization division at Gemalto![]() |
Customer Satisfaction to Drive Better Results | Security Solutions: Firmware integrity, Hardware Licensing & Connected LicensingTwo presentations will take place at this time: |
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11:30am | LicensingLive! 2015 |
Break |
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11:45am | Julie Armstrong Solutions Architect, Software Monetization division at Gemalto![]() Darim Rahmatallah Product Manager, Software License Enforcement Solutions, Gemalto![]() |
How to Leverage Sentinel Solutions for Customer Success | Software Licensing Solutions: Flexible Licensing & Business Models, Usage Based ModelsTwo presentations will take place at this time: |
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12:45pm | LicensingLive! 2015 |
Lunch |
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1:45pm | Michael 'Mizu' Zunke CTO - Software Monetization, Gemalto![]() Joshua Bloom Global Head of Software, Internet, & Media/Partner, Simon-Kucher & Partners![]() |
Security of ‘Things' - Trust and Verify | License Model Flexibility as a Competitive AdvantageTwo presentations will take place at this time: |
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2:15pm | Joshua Bloom Global Head of Software, Internet, & Media/Partner, Simon-Kucher & Partners![]() Michael 'Mizu' Zunke CTO - Software Monetization, Gemalto![]() |
License Model Flexibility as a Competitive Advantage | Security of ‘Things’ - Trust and VerifyTwo presentations will take place at this time: |
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2:45pm | Todd Steel Director, Product Management in the Software Monetization division at Gemalto![]() Jam Khan Vice President of Marketing for the Software Monetization division at Gemalto, SM![]() |
Security Solutions: Firmware integrity, Hardware Licensing & Connected Licensing | Customer Satisfaction to Drive Better ResultsTwo presentations will take place at this time: |
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3:15pm | LicensingLive! 2015 |
Break |
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3:30pm | Dave DiMillo Principal Consultant for the Software Monetization division at Gemalto![]() Omkar Munipalle Director of Strategy and Business Development, Cloud Monetization, Gemalto![]() |
How to Launch a Licensing Project regardless if you Build or Buy? | Software Monetization Driving the Quote to Cash TransformationTwo presentations will take place at this time: |
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4:00pm | Darim Rahmatallah Product Manager, Software License Enforcement Solutions, Gemalto![]() Julie Armstrong Solutions Architect, Software Monetization division at Gemalto![]() |
Software Licensing Solutions: Flexible Licensing & Business Models, Usage Based Models | How to Leverage Sentinel Solutions for Customer SuccessTwo presentations will take place at this time: |
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4:30pm | Omkar Munipalle Director of Strategy and Business Development, Cloud Monetization, Gemalto![]() Dave DiMillo Principal Consultant for the Software Monetization division at Gemalto![]() |
Software Monetization Driving the Quote to Cash Transformation | How to Launch a Licensing Project regardless if you Build or Buy?Two presentations will take place at this time: |
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5:00pm | LicensingLive! 2015 |
Wrap-UpLocated in the CALI Ballroom |
Event Resources

Using the IoT to Create Opportunities for Software Monetization - LicensingLive! 2015
LicensingLive! 2015
We are at a point where it is no longer a stretch to imagine that much of what and who we interact with will be connected to the Internet. But connection is a limited way of looking at the Internet. Think of places, people, things, systems and information sources having activity streams, with historical timelines and delivering services over the Internet (in all of its forms and restricted subsets). In this world, the Internet can be thought of as a combination of an Internet of people, an Internet of information, an Internet of things and Internet of places. The potential for combining all of these things is staggering and the main theme of the internet of everything.
‘Thing manufacturers’ are at the cusp of an opportunity similar to the computer industry of 1980’s…value shift from hardware to software. The ‘Internet of everything’ makes every ‘thing’ manufacturers into a software provider. Discover the trends shaping IoT, monetization opportunities with software, and protecting intellectual property as a differentiator.
Laurie Wurster
Research Director, Gartner

Monetization Strategies for Software and the IoT - LicensingLive! 2015

The Third Industrial Revolution – IoT - LicensingLive! 2015
LicensingLive! 2015
In the last decade, our lives have been transformed by Mobile, Social, and Cloud technologies, as well as by an ever-growing, intersecting network of smart, connected devices. Just as the way that we access, consume, and interact with information and technology has shifted, monetization models are changing as well. It’s more than just a revolution. It’s evolution.
Amy Konary
Research Vice President, Software Licensing and Mobile Enterprise Applications, IDC
Event Speakers
Amy Konary
Research Vice President, Software Licensing and Mobile Enterprise Applications, IDC
Amy Mizoras Konary is a Research Vice President with IDC focusing on software pricing, licensing, and delivery research. In this role, Ms. Konary is responsible for providing coverage of software go-to-market trends including volume license programs, evolving license models, global price management, and licensing technologies through market analysis, research and consulting. Ms.Konary is also spearheading IDC’s coverage of Mobile Enterprise Applications. This research includes an analysis of adoption trends and drivers as well as the associated market opportunity. Ms. Konary was also the lead analyst for IDC’s coverage of software as a service (SaaS) for eight years.
Since joining IDC in 1998, Ms. Konary has received a number of honors and awards, including several IDC Research Quality Awards, as well as Analyst-of-the-Year. Ms. Konary was also honored with IDC’s James Peacock award for research excellence. Ms. Konary has authored groundbreaking and award-winning research on many elements of software pricing and licensing, and is often quoted in the industry and business press. She is also a frequent speaker at high-level industry events and seminars around the world.
Prior to joining IDC, Ms. Konary worked in marketing at a mid-tier software provider. Ms. Konary holds a B.A. from Lehigh University, where she majored in science and technical writing and minored in environmental science.
Dave DiMillo
Principal Consultant for the Software Monetization division at Gemalto
As Gemalto’s Principal Consultant for the Software Monetization division, Dave is responsible for guiding enterprise-level software vendors through the daunting challenge of fully integrating license enforcement into their businesses. Dave specializes in top-down methodologies that include helping vendors define their corporate licensing goals and philosophies, designing system architectures, as well as developing business process and technology requirements that serve the myriad of needs across organizations.
Dave has an unparalleled amount of experience designing, launching, and managing some of the industry’s most complex licensing systems that manage millions of installed software seats including software development tools and CAD/CAM solutions. Prior to joining Gemalto (formerly SafeNet), Dave spent the previous 11 years leading the licensing strategy and implementation for the Rational software division of IBM. Dave graduated with honors from the University of Maine with a degree in Mechanical Engineering.
Jake Fox
Vice President of Product Development, Software Monetization, Gemalto
Jake Fox is Vice President of Product Development for SafeNet’s Software Monetization Division. In this role, Jake is responsible for overall product strategy and management of the Sentinel product line. Prior to this role, Jake was responsible for the product development and market launch of the Sentinel Cloud Services.
Jake joined SafeNet in July of 2005, as part of SafeNet’s acquisition of MediaSentry, as the Director of Business Development, Digital Media Services. In this role, he brought two new anti-piracy services to market in the entertainment industry. He was responsible from inception to launch of all aspects of product management, business development, and management oversight of all engineering activities.
Prior to joining MediaSentry, Jake worked for EarthLink, Inc. (NASDAQ: ELNK), a leading Internet Service provider where he spent nearly 8 years in various leadership roles. Jake graduated with honors from UCLA where he received a degree in Economics.
Ansgar Dodt
VP Strategic Development and Managing Director at Gemalto
Ansgar Dodt is VP Worldwide Sales for the Software Monetization division at Gemalto and has been with the company since December 2005. Dodt joined the company following Gemalto’s (formerly SafeNet) acquisition of Eracom, where he held the position of managing director on the executive board for four years.
Dodt has a proven track record of successfully managing businesses to meet major growth and profit goals. In his time as MD of Eracom, Dodt successfully positioned the company as a supplier to the smart card industry, doubled global sales in disc and file encryption and quadrupled sales per capita in the EMEA region. Prior to this, he worked as MD at Pari Capital, the former owner of Eracom, and as senior engagement manager for McKinsey, specializing in the high-tech sector.
Todd Steel
Director, Product Management in the Software Monetization division at Gemalto
A member of the Gemalto (formerly SafeNet) team for more than a decade, Todd Steel leads the product management efforts associated with Gemalto’s suite of software licensing and entitlement management cloud services.
Prior to his focus on cloud services for the software industry Todd has held multiple product management roles all focused on product lines designed to better service the licensing, entitlement management, and software protection needs of the software industry.
Michael ‘Mizu’ Zunke
CTO - Software Monetization, Gemalto
Today at SafeNet Software Rights Management in his CTO role, MiZu is driving new technologies and the strategic evolution of the platform. He is a specialist in application security for licensing, protection against reverse engineering and automated technologies to integrate security paradigms into applications. He is responsible for overall security architecture and innovation in the field of Software Security and Licensing.
MiZu also holds several patents in the software security arena.
Darim Rahmatallah
Product Manager, Software License Enforcement Solutions, Gemalto
Darim Rahmatallah joined SafeNet in 2004 during the merger with Rainbow Technologies. Darim currently serves as a Product Manager within the SRM Business Unit at SafeNet, and focuses in software licensing. Darim has worked exclusively in the software licensing industry for the past 9 years and his expertise is applied in the definition of market requirements and product evolution to support SafeNet’s software licensing strategy going forwards.
Darim has a Bachelors degree in Aeronautical Engineering from Kingston University in London.
Julie Armstrong
Solutions Architect, Software Monetization division at Gemalto
Julie Armstrong is a Solutions Architect for Gemalto’s Software Monetization Division. Armstrong has over 20 years of experience working in licensing and entitlement management in both strategic and operational roles.
Prior to Gemalto (formerly SafeNet), she worked for Open Channel Solutions and was responsible for managing the implementation of entitlement management solutions for high-end clients such as Siemens, Ericsson, EMC, Avaya and Symantec. In addition to her experience in entitlement management, Armstrong has held several operational roles related to software licensing, delivery and support. Armstrong holds a BA in Math and Economics from Smith College and an MBA from Northeastern University.
Jam Khan
Vice President of Marketing for the Software Monetization division at Gemalto, SM
Jamshed “Jam” Khan currently serves as Vice President of Marketing for the Software Monetization division at Gemalto. Over 20 years in the software industry with leadership roles in marketing, strategy, customer success and product management. His breadth of experience combined with extensive international exposure has allowed him to add measurable value in all aspects of a growth strategy: driving demand, launching products, enabling sales, and always putting the customer first.
Jam holds a Bachelor’s degree in Computer Science from UCLA.