Located in the CALI Ballroom

Learn about Gemalto’s successful transition from hardware manufacturer to software vendor business and what some of the key factors were in that success.

Located in the CALI Ballroom

Transformation can be challenging for any company and can take different forms. Hear how one company division transformed itself through technology advances, growth via company mergers and focus.

Located in the CALI Ballroom

We’re standing at the dawn of a digital business revolution, but we barely realize it. As with the beginning of every revolution, those in the midst of it can feel it, sense it, and realize that something big is happening. Yet it’s hard to quantify the shift. The data isn’t clear. From how we interact with each other to how we engage with organizations, the shift is right in front of us. However, organizations usually react to change by denying, delaying, and disparaging — a key reason why 52 percent of the Fortune 500 have been merged, acquired, gone bankrupt, or fallen off the list since 2000.

Digital business disruption is no longer an option—it’s a necessity. Software organizations must muster up the digital DNA to transition from selling products to keeping brand promises. Learn how digital transformation allows you to use digital to disrupt instead of become one of the disrupted. Learn how this shift is moves beyond the cloud as IOT and other insight based digital services evolve.

Join R "Ray" Wang (@rwang0), head of Silicon Valley-based Constellation Research and best selling author of the Harvard Business Review Press book, Disrupting Digital Business, as he shares practical guidance on how to disrupt and transform in any industry.

Located in the CALI Ballroom

Located in the CALI Ballroom

Jake Fox shares his first-hand experience of managing product development while maintaining product leadership and customer loyalty during transitional phases of a company.

Located in the CALI Ballroom

R. “Ray” Wang will sign his book: “Disrupting Digital Business” (while supplies last)

If you’re thinking ahead about how your company will thrive through evolving marketplace disruptions and innovations, you need to consider not just product and technology strategies, but core business and monetization issues. What will the market look like in the future, what are the critical drivers for success, and what are the levers you can use to ensure your business exploits these new trends and maximizes revenue and profitability?

This session will bring together hands-on experts to dive into key issues you need to consider for the future monetization of your company’s core value. Panelists will highlight key monetization issues they expect to see in the near future so you’ll understand the environment in which you’ll be competing. Then we’ll suggest key things you can do now, to make sure your company is in a strong position to best exploit those future opportunities.

Moderated by Chris Kocher, Founder and Managing Director of Grey Heron

Panelists:
- Laetitia Jay, Vice President M2M Solutions and Services at Gemalto
- Jake Fox, Vice President Product Development, R&D, Software Monetization
- R. “ Ray” Wang, Principal Analyst, Founder, and Chairman of Silicon Valley based
Constellation Research, Inc.
- Raj Badarinath, VP of Marketing and Growth Services, Avangate
- Cort Stinnett, Technical Products Manager, Zimax

Located in the CALI Ballroom

We are at a point where it is no longer a stretch to imagine that much of what and who we interact with will be connected to the Internet. But connection is a limited way of looking at the Internet. Think of places, people, things, systems and information sources having activity streams, with historical timelines and delivering services over the Internet (in all of its forms and restricted subsets). In this world, the Internet can be thought of as a combination of an Internet of people, an Internet of information, an Internet of things and Internet of places. The potential for combining all of these things is staggering and the main theme of the internet of everything.

‘Thing manufacturers’ are at the cusp of an opportunity similar to the computer industry of 1980’s…value shift from hardware to software. The ‘Internet of everything’ makes every ‘thing’ manufacturers into a software provider. Discover the trends shaping IoT, monetization opportunities with software, and protecting intellectual property as a differentiator.

Located in the CALI Ballroom

-Transformation to Reduce Costs and Improve Customer Satisfaction - David Wright, Distinguished Technologist, HP
-Hardware to Virtual Software Solution, It’s the Journey and the Destination - Will Brouwer, NPI Engineer, Viavi Solutions
-Transformation from Medical Hardware to Software and Services - Saeed Saeed, Software Project Manager, Stryker Endoscopy
-Trimble's Licensing Evolution Journey - Bill Graber, Director of Marketing, Trimble Navigation Limited

Located in the CALI Ballroom

Guest Speaker - Steve Garvey - Starting for the Los Angeles Dodgers and San Diego Padres in his illustrious career, 10 time all-star and 1974 National Leagues’ MVP.

Located in the CALI Ballroom

Jean-Francois Schreiber, Sr. Vice President, IDSS
Shlomo Weiss, Senior Vice President & General Manager Software Monetization
Ansgar Dodt, Vice President WW Sales, Software Monetization

Located in the CALI Ballroom

Steve Garvey Autograph Signing
Visit the Partner Forum
Sentinel Product Demonstration

In the last decade, our lives have been transformed by Mobile, Social, and Cloud technologies, as well as by an ever-growing, intersecting network of smart, connected devices. Just as the way that we access, consume, and interact with information and technology has shifted, monetization models are changing as well. It's more than just a revolution. It's evolution.

Amy will share the latest IDC forecast and survey data to map the course and rate of evolutionary change in software monetization models. If your company generates revenue through a software offering, this session will help you to understand the requirements of "evolved" software monetization models and answer the following key questions:

• What kinds of pricing and packaging approaches will you need to develop?
• How are customer expectations changing, and what will you need to do in order to address these?
• How can systems help you progress?
• What steps can you take today to help your company move along the path to evolution?

Located in the CALI Ballroom

Located in the CALI Ballroom

Two presentations will take place at this time:

Solei room - Customer Satisfaction to Drive Better Results - Jam Khan, VP Professional Services, Software Monetization

Park West (outside to the left of the fountains) - Security Solutions: Firmware integrity, Hardware Licensing, Connected Licensing - Todd Steel, Director Product Management, Software Monetization

Two presentations will take place at this time:

Solei room - How to Leverage Sentinel Solutions for Customer Success - Julie Armstrong, Director Product Management, Software Monetization

Park West (outside to the left of the fountains) - Software Licensing Solutions: Flexible Licensing & Business Models, Usage Based Models - Darim Rahmatallah, Product Manager, Software Monetization Product Management

Two presentations will take place at this time:

Solei room - Security of ‘Things' - Trust and Verify - Michael Zunke “MiZu”, VP Engineering, Software Monetization

Park West (outside to the left of the fountains) - License Model Flexibility as a Competitive Advantage - Joshua Bloom, Partner, Simon-Kucher & Partners

Many companies perceive the shift from up-front licensing models to subscription or usage-based models as an all-or-nothing proposition. In reality, many organizations are faced with addressable customer groups that have diverse purchasing processes and buying needs. In order to serve these markets effectively, sales processes that highlight choice and flexibility as competitive differentiators are able carve out a premium positioning.

In this session, Joshua Bloom, a Partner in the Technology practice of Pricing Consulting leader Simon-Kucher & Partners, will highlight the key decision points that help companies succeed in this balancing act.

Two presentations will take place at this time:

Solei room - License Model Flexibility as a Competitive Advantage - Joshua Bloom, Partner, Simon-Kucher & Partners
Many companies perceive the shift from up-front licensing models to subscription or usage-based models as an all-or-nothing proposition. In reality, many organizations are faced with addressable customer groups that have diverse purchasing processes and buying needs. In order to serve these markets effectively, sales processes that highlight choice and flexibility as competitive differentiators are able carve out a premium positioning.

In this session, Joshua Bloom, a Partner in the Technology practice of Pricing Consulting leader Simon-Kucher & Partners, will highlight the key decision points that help companies succeed in this balancing act.

Park West (outside to the left of the fountains) - Security of ‘Things' - Trust and Verify - Michael Zunke “MiZu”, VP Engineering, Software Monetization

Two presentations will take place at this time:

Solei room - Security Solutions: Firmware integrity, Hardware Licensing, Connected Licensing - Todd Steel, Director Product Management, Software Monetization

Park West (outside to the left of the fountains) - Customer Satisfaction to Drive Better Results - Jam Khan, VP Professional Services, Software Monetization

Two presentations will take place at this time:

Solei room - How to Launch a Licensing Project regardless if you Build or Buy? - David DiMillo, Principal Consultant Rights Management, Software Monetization Services

Park West (outside to the left of the fountains) - Software Monetization Driving the Quote to Cash Transformation - Omkarnath Munipalle “Omkar”, Business Development Director, Americas Software Monetization

Two presentations will take place at this time:

Solei room - Software Licensing Solutions: Flexible Licensing & Business Models, Usage Based Models - Darim Rahmatallah, Product Manager, Software Monetization Product Management

Park West (outside to the left of the fountains) - How to Leverage Sentinel Solutions for Customer Success - Julie Armstrong, Director Product Management, Software Monetization

Two presentations will take place at this time:

Solei room - Software Monetization Driving the Quote to Cash Transformation - Omkarnath Munipalle “Omkar”, Business Development Director, Americas Software Monetization

Park West (outside to the left of the fountains) - How to Launch a Licensing Project regardless if you Build or Buy? - David DiMillo, Principal Consultant Rights Management, Software Monetization Services