Registration open until 5:30pm.

Visit our showcase this evening until 7:30pm.

Aria Systems integration (Billing) demo

Registration is open all day.

Visit each showcase to enter your passport for raffle entries.

Aria Systems integration (Billing) demo

Shlomo Weiss SVP and GM of the software monetization business unit will kick off this event with an interactive session on turning industry trends into monetization opportunities; making the right moves at the right time to embrace a future empowered by software monetization.

The digital transformation technology companies are undergoing impacts many facets within an organization, but most of all it impacts the operations team. In this session Eddie Hartman will present Simon Kucher’s “digital transformation framework” and will talk to Viavi solution’s Bob Irvine about their digital transformation story through the eyes of the operations team; why they initiated their licensing standardization project, who they needed to get internal buy in from and what results do they expect from this project.

Many channel partners are ready to embrace and enable the transition to services, while others are reluctant at best and resistant at worst. In this session, we will discuss some of the challenges and opportunities that traditional channel partners can present when transitioning from product to services. Attendees will leave the session with an understanding of the best ways to position the value proposition of services with product-focused partners. In addition, they will receive advice on the best ways to support partners to make them -- and your end customers -- successful. Speakers will include Pam Miller from IDC and Vince Jannelli, Associate VP - Software Product Management, of Sharp. Vince will share his perspective based on his experiences bringing Sharp's established channel along on their services transformation journey.

Outside by the fountains

Join this QA session to understand why “consumerization” is taking the B2B world by a storm, learn from a customer case study how their focus on their customers improved their business and understand why instant delivery, usage based pricing and customer self-service should become the base of how you deliver your products.

Put your company to the test and see how you match up to the 300 companies we interviewed for the Gemalto/Vanson Bourne "state of software monetization" survey. Join this session lead by Ariella Shoham, Sr. Director of Marketing - Gemalto, for the world’s first release of the results from Gemalto’s annual survey to understand how software is empowering business growth.

Panel Format. Effective change agents demonstrate extraordinary versatility within a broad skill set. Join this panel and hear from company champions how they drove change within their organizations, How they managed to get internal buy-in; How they built the business case to promote change and how they continued to maintain the process once the decision to change was taken.

Phil Hansen is an internationally recognized multimedia artist, speaker, author and innovator. Karate chopping through more "conventional" boundaries; Phil works at the intersection of traditional art, offbeat materials, and interactive experiences.

Registration is open all day.

Visit our showcase until 12:30pm.

Aria Systems integration (Billing) demo

The art of sales is not dead, it just needs to co-exists now with the technology. With the aid of technology, selling offers huge opportunities for organizations wanting to excel online involving sales automation, CRM, back office automation, and self-service. Join Bill Graber from Trimble in his third year presenting at LicensingLive!, to hear practical advice on the process and outcome of selling differently.

Transitioning from a hardware-centric to a software-centric business requires a transformation and the modernization of the way your company operates. One that creates a compelling customer experience while delivering the kind of business value your internal stakeholders expect. Join this session to hear how Juniper Networks utilized Sentinel EMS to improve their operational efficiency and expand market reach.

Pricing software APIs has been a challenge for many years. Identifying what to charge for and how to price has been a source of revenue loss for many software companies. Join this session to hear from Gemalto's eBanking unit on how they were required to track usage of facial recognition technology, how Sentinel Fit provided a solution for this and how this was executed internally by the operations team.

Business transformation relies heavily on advanced and flexible licensing models. Join this session to hear why NetApp put licensing at the forefront of their business operations, what licensing models they incorporated to ensure flexible business models and how they see the future of licensing in the enterprise world.