LicensingLive! 2017
The Future Empowered by Software Monetization
About the Event
Thanks for a Great LicensingLive! 2017
At LicensingLive! 2017, we were able to hear from industry analysts about top tech trends, from software driven companies about their business transformation and learn how companies like yours are leveraging software monetization best practices to enable growth, increase customer satisfaction, and boost their operational efficiency.
It’s the only event focusing on software monetization strategies! LicensingLive! 2017 took place on OCTOBER 23-25, 2017 in Cupertino, CA at the Juniper Hotel (formerly The Cypress Hotel).
Download the LicensingLive event app now directly from the Apple Store / Google Play, by searching for “ConnexMe”. Then enter the event code “LL2017”. You can also engage using your mobile device’s web browser with the link: www.evenium.me/LL2017
You will then be able to:
- Interact with speakers
- Respond to polls
- Schedule meetings
- View the agenda
- Take notes
- And more!
For any questions on the app, please contact Ryan.Weidman@Gemalto.com
We look forward to seeing you next year at LicensingLive! 2018.
Event Video Resources
New IoT Business Models • LicensingLive! 2017
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New IoT Business Models • LicensingLive! 2017
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The Future Empowered by Software Monetization • LicensingLive! 2017
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Digital Transformation & Operational Efficiency • LicensingLive! 2017
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Transition From Products to Services • LicensingLive! 2017
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Consumerization With Stellar • LicensingLive! 2017
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Software Monetization Survey With Philips International • LicensingLive! 2017
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"Change Agent" Panel Feat. SHARP, Philips, Juniper • LicensingLive! 2017
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Phil Hansen, Motivational Speaker • LicensingLive! 2017
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Selling Differently With Trimble • LicensingLive! 2017
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Pricing Differently With Gemalto • LicensingLive! 2017
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Licensing Differently • LicensingLive! 2017
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Event Wrap-Up • LicensingLive! 2017
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New IoT Business Models • LicensingLive! 2017
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The Future Empowered by Software Monetization • LicensingLive! 2017
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Digital Transformation & Operational Efficiency • LicensingLive! 2017
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Transition From Products to Services • LicensingLive! 2017
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Consumerization With Stellar • LicensingLive! 2017
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Software Monetization Survey With Philips International • LicensingLive! 2017
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"Change Agent" Panel Feat. SHARP, Philips, Juniper • LicensingLive! 2017
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Phil Hansen, Motivational Speaker • LicensingLive! 2017
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Selling Differently With Trimble • LicensingLive! 2017
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Pricing Differently With Gemalto • LicensingLive! 2017
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Licensing Differently • LicensingLive! 2017
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Event Wrap-Up • LicensingLive! 2017
Event Schedule / Agenda
day | time | speaker | presentation |
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MonOct 23 | 4:30pm | LicensingLive! 2017 |
Early RegistrationRegistration open until 5:30pm. |
4:31pm | Aria Systems![]() |
Sentinel Product Demo ShowcaseVisit our showcase this evening until 7:30pm. |
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5:30pm | Ray Wang Principal Analyst, Founder, & Chairman, Constellation Research Inc.![]() Laila Arad-Allan Director of Product Management, Software Monetization, Gemalto![]() Oleg Pachkovets Director of Technical Sales IoT Americas, Gemalto![]() David Madden Senior Director, IoT Business Development, Enterprise & Cybersecurity, Gemalto![]() |
Building New Business Models with the Internet of Things & Cocktail ReceptionAs organizations shift what they sell from products to services to insights and ultimately outcomes, IoT is a key driver in jump starting growth and creating new revenue models. Constellation Research estimates that there will be 80 billion sensors in devices by 2020. This opportunity also comes with challenges in securing these devices, supporting new revenue models, and ensuring IP protection. |
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TueOct 24 | 9:00am | LicensingLive! 2017 |
Registration & BreakfastRegistration is open all day. |
9:01am | Aria Systems![]() |
Sentinel Product Demo ShowcaseVisit each showcase to enter your passport for raffle entries. |
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10:00am | Ariella Shoham Sr Director Marketing SM, Gemalto![]() |
Welcome & Introductions |
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10:15am | Shlomo Weiss Senior Vice President, Software Monetization, Gemalto, SM![]() |
The Future Empowered by Software MonetizationShlomo Weiss SVP and GM of the software monetization business unit will kick off this event with an interactive session on turning industry trends into monetization opportunities; making the right moves at the right time to embrace a future empowered by software monetization. |
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10:45am | LicensingLive! 2017 |
Break |
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11:00am | Edward Hartman Entrepreneur-In-Residence![]() Bob Irvine Global Software Licensing Engineer with Viavi Solutions![]() |
Digital Transformation - The Road to Operational EfficiencyThe digital transformation technology companies are undergoing impacts many facets within an organization, but most of all it impacts the operations team. In this session Eddie Hartman will present Simon Kucher’s “digital transformation framework” and will talk to Viavi solution’s Bob Irvine about their digital transformation story through the eyes of the operations team; why they initiated their licensing standardization project, who they needed to get internal buy in from and what results do they expect from this project. |
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11:45am | Pam Miller Director of Infrastructure Channels Research in the Channels and Alliances Research group at IDC![]() Vince Jannelli Associate Vice President, Software Product Management, Sharp Electonics![]() Yaz Nakayama Associate Vice President of Strategy, Sharp Electronics.![]() |
Bringing your Channel Along on your Product to Services TransitionMany channel partners are ready to embrace and enable the transition to services, while others are reluctant at best and resistant at worst. In this session, we will discuss some of the challenges and opportunities that traditional channel partners can present when transitioning from product to services. Attendees will leave the session with an understanding of the best ways to position the value proposition of services with product-focused partners. In addition, they will receive advice on the best ways to support partners to make them -- and your end customers -- successful. Speakers will include Pam Miller from IDC and Vince Jannelli, Associate VP - Software Product Management, of Sharp. Vince will share his perspective based on his experiences bringing Sharp's established channel along on their services transformation journey. |
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12:30pm | LicensingLive! 2017 |
LunchOutside by the fountains |
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1:30pm | Martin Pedersen CEO, Stellar Agency – A digital Design Agency![]() Jason Widmann Director, Strategy & UX![]() |
Consumerization and Why Your Customers are Calling the ShotsJoin this QA session to understand why “consumerization” is taking the B2B world by a storm, learn from a customer case study how their focus on their customers improved their business and understand why instant delivery, usage based pricing and customer self-service should become the base of how you deliver your products. |
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2:15pm | Ariella Shoham Sr Director Marketing SM, Gemalto![]() Jeroen Peeters Business Process Owner - Software Operations, Philips International![]() |
Software Monetization Survey Results - Where do You Stand?Put your company to the test and see how you match up to the 300 companies we interviewed for the Gemalto/Vanson Bourne "state of software monetization" survey. Join this session lead by Ariella Shoham, Sr. Director of Marketing - Gemalto, for the world’s first release of the results from Gemalto’s annual survey to understand how software is empowering business growth. |
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3:00pm | LicensingLive! 2017 |
Break |
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3:30pm | Ansgar Dodt VP Strategic Development and Managing Director at Gemalto![]() Bill Graber Director of Marketing, Trimble Navigation Limited![]() Tom Minifie Chief Technology Officer (CTO)![]() Jeroen Peeters Business Process Owner - Software Operations, Philips International![]() Jim Kelley Senior Operations Engineering Manager at Viavi Solutions![]() Vince Jannelli Associate Vice President, Software Product Management, Sharp Electonics![]() Saura Naim Sr. Director – Enterprise Business Operations and Transformation![]() |
How to be a "Change Agent"Panel Format. Effective change agents demonstrate extraordinary versatility within a broad skill set. Join this panel and hear from company champions how they drove change within their organizations, How they managed to get internal buy-in; How they built the business case to promote change and how they continued to maintain the process once the decision to change was taken. |
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4:15pm | Phil Hansen American Artist / Innovator |
Motivational Speaker - Phil HansenPhil Hansen is an internationally recognized multimedia artist, speaker, author and innovator. Karate chopping through more "conventional" boundaries; Phil works at the intersection of traditional art, offbeat materials, and interactive experiences. |
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4:45pm | Ariella Shoham Sr Director Marketing SM, Gemalto![]() |
Wrap Up |
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5:00pm | LicensingLive! 2017 |
Cocktail Reception & Networking |
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6:30pm | LicensingLive! 2017 |
Off-Site Customer Appreciation DinnerBuses to depart from the front entrance of the Juniper Hotel. |
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WedOct 25 | 9:00am | LicensingLive! 2017 |
Registration & BreakfastRegistration is open all day. |
9:01am | Aria Systems![]() |
Sentinel Product Demo ShowcaseVisit our showcase until 12:30pm. |
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10:00am | Ariella Shoham Sr Director Marketing SM, Gemalto![]() |
Welcome |
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10:15am | Bill Graber Director of Marketing, Trimble Navigation Limited![]() Dale Hopkinson Sr. Product Manager at Gemalto, SM![]() |
Selling DifferentlyThe art of sales is not dead, it just needs to co-exists now with the technology. With the aid of technology, selling offers huge opportunities for organizations wanting to excel online involving sales automation, CRM, back office automation, and self-service. Join Bill Graber from Trimble in his third year presenting at LicensingLive!, to hear practical advice on the process and outcome of selling differently. |
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10:45am | Jam Khan Vice President of Marketing for the Software Monetization division at Gemalto, SM![]() Saura Naim Sr. Director – Enterprise Business Operations and Transformation![]() |
Operating DifferentlyTransitioning from a hardware-centric to a software-centric business requires a transformation and the modernization of the way your company operates. One that creates a compelling customer experience while delivering the kind of business value your internal stakeholders expect. Join this session to hear how Juniper Networks utilized Sentinel EMS to improve their operational efficiency and expand market reach. |
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11:15am | LicensingLive! 2017 |
Break |
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11:30am | Vickie White Director of Virtual Products, Gemalto![]() Todd Steel Director, Product Management in the Software Monetization division at Gemalto![]() |
Price DifferentlyPricing software APIs has been a challenge for many years. Identifying what to charge for and how to price has been a source of revenue loss for many software companies. Join this session to hear from Gemalto's eBanking unit on how they were required to track usage of facial recognition technology, how Sentinel Fit provided a solution for this and how this was executed internally by the operations team. |
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12:00pm | Sreedhar Tatavarthi Director of Product Management, Gemalto![]() Rishi Katdare Sr. Program Manager, Head of Licensing Operations, NetApp![]() |
Licensing DifferentlyBusiness transformation relies heavily on advanced and flexible licensing models. Join this session to hear why NetApp put licensing at the forefront of their business operations, what licensing models they incorporated to ensure flexible business models and how they see the future of licensing in the enterprise world. |
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12:30pm | Shlomo Weiss Senior Vice President, Software Monetization, Gemalto, SM![]() |
Wrap Up |
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12:45pm | LicensingLive! 2017 |
Box Lunch |
Event Resources
Event Speakers
Ansgar Dodt
VP Strategic Development and Managing Director at Gemalto
Ansgar Dodt is VP Worldwide Sales for the Software Monetization division at Gemalto and has been with the company since December 2005. Dodt joined the company following Gemalto’s (formerly SafeNet) acquisition of Eracom, where he held the position of managing director on the executive board for four years.
Dodt has a proven track record of successfully managing businesses to meet major growth and profit goals. In his time as MD of Eracom, Dodt successfully positioned the company as a supplier to the smart card industry, doubled global sales in disc and file encryption and quadrupled sales per capita in the EMEA region. Prior to this, he worked as MD at Pari Capital, the former owner of Eracom, and as senior engagement manager for McKinsey, specializing in the high-tech sector.
Todd Steel
Director, Product Management in the Software Monetization division at Gemalto
A member of the Gemalto (formerly SafeNet) team for more than a decade, Todd Steel leads the product management efforts associated with Gemalto’s suite of software licensing and entitlement management cloud services.
Prior to his focus on cloud services for the software industry Todd has held multiple product management roles all focused on product lines designed to better service the licensing, entitlement management, and software protection needs of the software industry.
Jam Khan
Vice President of Marketing for the Software Monetization division at Gemalto, SM
Jamshed “Jam” Khan currently serves as Vice President of Marketing for the Software Monetization division at Gemalto. Over 20 years in the software industry with leadership roles in marketing, strategy, customer success and product management. His breadth of experience combined with extensive international exposure has allowed him to add measurable value in all aspects of a growth strategy: driving demand, launching products, enabling sales, and always putting the customer first.
Jam holds a Bachelor’s degree in Computer Science from UCLA.