About the Event

Join us for LicensingLive! 2018

This is your chance to join the industry’s largest, most comprehensive and engaging live conference dedicated to digital transformation and solving operational challenges, reduce costs and increase revenue and customer satisfaction with software licensing.

Connect with software executives, product managers and operations professionals- engage, share, networks and learn about new trends, best practices and real life customer case studies to help you get the most value from your software in 2019.

Return to your office from LicensingLive! 2018 with actionable insights, strategies, solutions and new methods to deliver, license and protect your software.

Event Overview

  • 200+ enterprise software professionals
  • Featured speakers from top software companies such as Constellation Research, Simon Kucher, QSC, HP, and many others to be announced. Check the agenda frequently.
  • Sentinel Solutions Showcase: see how sentinel solutions license, deliver and protect your software
  • Business Experience Center: Schedule a meeting with our experts to discuss the business value of what our solutions offer Product Management, Operations, and Technical Support executives responsible for activating and distributing software and making sure that customers are engaged and satisfied.

BOOKING your reservation with the Marriott San Jose Downtown

Guests may book reservations by following the instructions below:

We have secured a special event rate on rooms at the Marriott San Jose Downtown.
Book your group rate for LicensingLive! for online reservations, or call 408-280-1300 and mention “LicensingLive! 2018” to get our special discounted rate.
Parking is free at the hotel if you are attending LicensingLIve!

The last day to book the special rate is on October 12, 2018.

PARKING for LicensingLive! 2018

When you arrive at the hotel, park with valet parking, you will be given a car ticket by the valet attendant. Guests will need to get the LicensingLive! free parking voucher at the registration desk, and when you depart, you will need to show the valet attendant the ticket given to them, plus the LicensingLive! free parking voucher. Please note: do not self-park, as all self-parking is not part of the Marriott San Jose Downtown hotel but to the convention center and we will be unable to leverage the LicensingLive! free parking voucher.

LicensingLive! App:

Download the LicensingLive! mobile app in order to receive agenda updates, participate in surveys and schedule on-site meetings!
The LicensingLive! app is in development and will be released soon! This year’s event will be hosted via mobile app in order to support even more engagement! All that’s necessary to take advantage of this added functionality is for you to download the ConnexMe app from the
Apple Store / Google Play, with the event code: LL2018.

You will then be able to:

  • View the agenda
  • Schedule meetings
  • Interact with speakers
  • Respond to polls
  • And more!

For any questions on the app, please contact Ryan.Weidman@Gemalto.com

We look forward to seeing you there!

Event Registration

Register Today for for This Year's LicensingLive! Event

Event Schedule / Agenda

day time speaker presentation
MonNov 12 4:30pm

LicensingLive! 2018

Early Registration


LicensingLive! 2018

Business Operations Experience Center, Product Showcase

Dashboard showcase illustrating licensing metrics and notifications that are relevant to you. Genius bar.


LicensingLive! 2018

LicensingLive! Opening & Networking Cocktail Reception

TueNov 13 9:00am

LicensingLive! 2018

Registration & Breakfast

Registration is open all day.


LicensingLive! 2018

Business Operations Experience Center, Product Showcase

Dashboard showcase illustrating licensing metrics and notifications that are relevant to you. Visit the Product Showcase and see the Sentinel solutions to license, deliver and protect your software. Schedule a meeting with our experts at the Business Operations Experience Center: Email us to reserve your spot..


LicensingLive! 2018

Welcome & Introductions


Shlomo Weiss Senior Vice President, Software Monetization, Gemalto

Get The Most Value From Your Software in the Digital Age


LicensingLive! 2018



Brendan O'Brien Chief Innovation Officer and a Co-founder, Aria Systems

The Subscription Wave is becoming the Subscription Tsunami

For the last ten years, led by companies like Netflix, Roku, Adobe, and Amazon Web Services, there’s been a massive adoption across virtually all industries of subscription and recurring monetization models. Far from this trend peaking, you ain’t seen nothin’ yet.

Brendan O’Brien, Co-Founder and Chief Innovation Officer of Aria Systems, the leader in enterprise subscription and recurring billing software, will talk about the tectonic shifts in technology that are still underway and that foreshadow a second wave toward subscription models that will dwarf what we’ve seen thus far, and what businesses must start doing today to prepare.


Chris Humphrey Vice President, Marketing

TJ Adams Senior Director, Product Line Management

Software and Business Models Driving Disruption and Industry Transformation

Like many industries before it, the Audio Visual (AV) communication and collaboration market is rapidly converging with traditional IT, driving a paradigm shift in customer requirements, the role of the channel, and expectations for technology, business and delivery models. QSC as a mid-size, established and rapidly growing vendor brand in this market has embarked on a long term journey to transform dominant hardware centric product and delivery models to a software and service centric approach, which has challenged the internal organization, disrupted our channel, and created new opportunities to lead, grow and evolve. QSC will share elements of this journey: developing our vision, adapting our strategy, internal and external hurdles including change management, how Gemalto helped, what we learned, and examples of new value created for our customers and partners.


LicensingLive! 2018



Dale Hopkinson Sr. Product Manager at Gemalto, SM

Reduce Risks and Ensure Business Continuity with Licensing as a Service

As business models shift, to support digital transformation, licensing becomes mission critical.

Managing infrastructure and upgrades, reduces your ability to focus on innovation and realize benefits of new licensing features.

Learn how licensing delivered as service enables business agility, reduces risks and, ensures business continuity.


Ray Wang Principal Analyst, Founder, & Chairman, Constellation Research Inc.

Why Software License Management Is At The Heart Of Monetizing Your Digital Business

Digital transformation requires a shift in both business models and engagement. Learn the latest from Constellation’s 2018 digital transformation survey on the key trends and the factors for success. Discover the role software license management plays in not only improving success, but also enabling future flexibility.


LicensingLive! 2018



LicensingLive! 2018

Expanding your Revenue by Implementing a Software Centric Business Model


Joshua Bloom Global Head of Software, Internet, & Media/Partner, Simon-Kucher & Partners

Getting the Competitive Advantage by Understanding the Difference between Pricing and Licensing

Together pricing and licensing form the main pillars of your commercial offering strategy. In this presentation Josh Bloom will unpack how successful companies create simple licensing model choices while maintaining pricing flexibility. While licensing and the contracting process should be simple and transparent, pricing can become the domain of segment-specific measures of willingness-to-pay.


LicensingLive! 2018



LicensingLive! 2018

Applying B2C lessons in a B2B world.


Dana Whitmore Software Supply Chain Strategy team leader

Providing Customers with a Great Experience as Both Portfolio and Company Evolve – It Matters!

Learn about Hewlett Packard Enterprise’s Customer Experience driven journey to support our Hybrid IT portfolio evolution and the evolution of Hewlett Packard Enterprise. Why is that customer focus SO IMPORTANT and what does it mean to your evolution?


LicensingLive! 2018



LicensingLive! 2018

Surprise Guest Speaker


LicensingLive! 2018

Wrap up


LicensingLive! 2018

Cocktail reception

Event Speakers


Ray Wang

Principal Analyst, Founder, & Chairman, Constellation Research Inc.

R “Ray” Wang is the Principal Analyst and CEO at Constellation Research, Inc.  He’s also the author of the popular enterprise software blog “A Software Insider’s Point of View”. With viewership in the millions of page views a year, his blog provides insight into how disruptive technologies and new business models impact the enterprise.


Ray is a prominent keynote speaker and research analyst working with clients on innovation, business model design, engagement strategies, customer experience, matrix commerce, and big data.  He advises Global 2000 companies on business strategy and technology selection.  Ray is quoted regularly in Harvard Business Review, The Wall Street Journal, Forbes, Bloomberg, Reuters, IDG News Service, and other global media outlets. For more information on R. “Ray” Wang, please click here.

Joshua Bloom

Global Head of Software, Internet, & Media/Partner, Simon-Kucher & Partners

Joshua Bloom is the Global Head of Software, Internet, & Media/Partner at Simon-Kucher & Partners in San Francisco and specializes in marketing, pricing, and sales.  He has spent the last decade at Simon-Kucher & Partners advising companies of all sizes, ranging from public Fortune 500 companies, to private-equity owned businesses, to start-ups.


Joshua’s primary verticals over the years have been software and construction. Joshua has been a frequent conference speaker on topics as varied as B2B pricing, bundling, target pricing, and sales excellence. Joshua served as the internal editor of Simon-Kucher & Partners’s 2006 book “Manage for Profit, Not Share”, published by Harvard Business School Press.


Joshua received his bachelor’s degree in Economics from Yale University, where he graduated cum laude.  He received his MBA in Strategic Management and Finance from the University of Chicago Booth School of Business, where he graduated with honors and was a recipient of the Alumni Recognition Award and a Merit Scholarship.

Shlomo Weiss

Senior Vice President, Software Monetization, Gemalto

Shlomo Weiss is Senior Vice President and General Manager of the Software Monetization division at Gemalto. In this role, Shlomo manages product development, cloud service operations, strategic planning, and go to market activities for Gemalto’s Software Monetization solutions. Prior to his current role, Shlomo was VP of Business Development , responsible for global strategic partnerships and for driving new business initiatives.


Shlomo joined Gemalto (formerly SafeNet) via the acquisition of Aladdin Knowledge Systems in 2009, where he headed strategic business for Aladdin’s Software DRM unit. Prior to Aladdin, Shlomo held senior leadership positions in business development, marketing, and sales at Emblaze Mobile, Comverse’s Wydeband unit, and Multiple Zones.

Dale Hopkinson

Sr. Product Manager at Gemalto, SM

Dale Hopkinson serves as Sr. Product Manager at Gemalto.

He works with Gemalto’s largest enterprise customers to provide strategic guidance in addition to identifying and solving the complex software monetization problems.

Dale joined Gemalto (formerly SafeNet) via the acquisition of Aladdin Knowledge Systems in 2009 and has over 12 years of expertise in providing software monetization solutions to achieve; business model transformation, business growth, entitlement management strategies, operational efficiency, improved end user satisfaction, and software license compliance.

Brendan O’Brien

Chief Innovation Officer and a Co-founder, Aria Systems

Brendan O’Brien is Chief Innovation Officer and a Co-founder at Aria Systems. In 2002 he introduced the world to cloud billing, and innovated database-driven, enterprise-grade web applications – before the concept of “cloud” was even on the horizon. O’Brien is at the forefront of the recurring revenue revolution that is empowering enterprises — and specifically enabling information systems and new business models to secure predictive revenue streams while improving business processes.

The original product architecture he designed for Aria in 2002 was the culmination of that experience; it’s an infinitely flexible and scalable recurring revenue management solution that can be adapted to any industry or vertical. Aria’s leadership today confirms Brendan’s original vision.

Chris Humphrey

Vice President, Marketing

Chris Humphrey leads global marketing for QSC, joining the company in 2016 with more than 20 years’ experience in IT services, enterprise software, embedded computing, server and storage networking, energy and power storage, scientific instrumentation, audio, video and security. Humphrey has held executive leadership positions in VC funded technology start-ups, turn-around and large corporate environments, both public and private.

Previous positions include VP Innovation and VP General Manager at Honeywell; VP Strategy, Marketing and Engineering at Maxwell Technologies; and VP Corporate Marketing at QLogic. Humphrey holds degrees in Mathematics, Engineering and Theatre Arts (Playwriting), was previously Entrepreneur-in-residence and Domain expert with the CONNECT Springboard accelerator program in San Diego, has published peer-reviewed technical articles, holds US and International patents, and currently lectures at UC San Diego in Marketing and Innovation.

TJ Adams

Senior Director, Product Line Management

TJ is responsible for overall product and technology strategy for QSC’s global Systems business including leading product line management, technology and ecosystem alliances, and overall development and commercialization of QSC’s portfolio of installed Systems products including the Q-SYS Audio, Video and Control platform.

TJ joined QSC in 2013 as Digital Signal Processor Product Manager, was named Core Development Team Leader in 2016, and promoted to Senior Director of Installed Systems Product Management in 2017. Prior to joining QSC, TJ held product and sales management roles at Biamp Systems. He has a deep background in IT software integration and networked media system design, and previously designed and managed enterprise IT integration projects including large airports, convention centers and enterprise audio conferencing systems. TJ lives in Boulder, CO with his family and loves music, designing tube audio amplifiers, and restoring analog hi-fi and guitar electronics.

Dana Whitmore

Software Supply Chain Strategy team leader

Dana Whitmore leads the Software Supply Chain Strategy team at Hewlett Packard Enterprise (HPE).

In her current role, Dana is responsible for shaping the strategic direction of their Software Supply Chain organization. This team supports all of HPE’s product business units. She is also responsible for execution of the transformation of the Software Entitlement, Licensing, Delivery and Customer and Partner experience of software at HPE, both as a result of HPE strategic direction and corporate initiatives.

Over her long career, Dana has managed the integration of several software acquisitions and the divestiture of many others. She was also an integral part of the growth and integration of Digital Equipment Corporation, Compaq, and HPE’s software supply chain.

Dana has extensive experience in complex Software Development, Process and Systems Integration, Software Business Practices, EDI, and ERP Integration. She has an absolute passion for the customer and the partners who serve them.

Dana has a Bachelor’s degree in Information Systems Management from Northeastern University.