About the Event

Join us for LicensingLive! 2018



This is your chance to join the industry’s largest, most comprehensive and engaging live conference dedicated to digital transformation and solving operational challenges, reduce costs and increase revenue and customer satisfaction with software licensing.

Connect with software executives, product managers and operations professionals- engage, share, networks and learn about new trends, best practices and real life customer case studies to help you get the most value from your software in 2019.

Return to your office from LicensingLive! 2018 with actionable insights, strategies, solutions and new methods to deliver, license and protect your software.

Event Overview

 

  • 200+ enterprise software professionals
  • Featured speakers from market leading software companies – QSC, HPE, Aviat and Extreme Networks, Silicon Valley tech research and advisory firm – Constellation Research, Inc., pricing strategy consultants – Simon Kucher & Partners, and cloud-based monetization platform – Aria Systems, Inc. Check the agenda frequently.
  • Business Experience Center: Schedule a meeting with our experts to discuss the business value of what our solutions offer Product Management, Operations, and Technical Support executives responsible for activating and distributing software and making sure that customers are engaged and satisfied.

BOOKING your reservation with the Marriott San Jose Downtown

Guests may book reservations by following the instructions below:

We have secured a special event rate on rooms at the Marriott San Jose Downtown.
Book your group rate for LicensingLive! for online reservations, or call 408-280-1300 and mention “LicensingLive! 2018” to get our special discounted rate.
Parking is free at the hotel if you are attending LicensingLIve!

The last day to book the special rate is on October 12, 2018.

PARKING for LicensingLive! 2018

When you arrive at the hotel, park with valet parking, you will be given a car ticket by the valet attendant. Guests will need to get the LicensingLive! free parking voucher at the registration desk, and when you depart, you will need to show the valet attendant the ticket given to them, plus the LicensingLive! free parking voucher. Please note: do not self-park, as all self-parking is not part of the Marriott San Jose Downtown hotel but to the convention center and we will be unable to leverage the LicensingLive! free parking voucher.

LicensingLive! App:

Download the LicensingLive! mobile app in order to receive agenda updates, participate in surveys and schedule on-site meetings!
The LicensingLive! app is in development and will be released soon! This year’s event will be hosted via mobile app in order to support even more engagement! All that’s necessary to take advantage of this added functionality is for you to download the ConnexMe app from the
Apple Store / Google Play, with the event code: LL2018.

You will then be able to:

  • View the agenda
  • Schedule meetings
  • Interact with speakers
  • Respond to polls
  • And more!

For any questions on the app, please contact Ryan.Weidman@Gemalto.com

We look forward to seeing you there!


Event Video Resources

Rich Roll and the Power of Decision • LicensingLive! 2018

Event Schedule / Agenda

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day time speaker presentation
MonNov 12 4:30pm

LicensingLive! 2018

Early Registration

5:30pm

LicensingLive! 2018

Business Operations Experience Center

Sentinel for the Executive: Dave DiMillo, VP Global Solution Sales, Gemalto, SM & Julie Donnell, Business Consultant, Gemalto, SM

Sentinel UP: Steve Noel, Pre-Sales Consultant, Gemalto, SM

Sentinel for Product Management: Todd Steel, Director of Product Management, Gemalto, SM Dale Hopkinson, Sr. Product Manager, Gemalto, SM & Darim Rahmatallah, Sr. Product Manager, Gemalto SM

Sentinel for Operations: Fady Zoweil, Director of Professional Services, Gemalto, SM & Manoj Tharakan, Principal Solutions Architect, Gemalto, SM

5:31pm

LicensingLive! 2018

LicensingLive! Opening Cocktail Reception

Ray Wang will be signing copies of his book, "Disrupting Digital Business". Books available on a first come, first serve basis.

TueNov 13 8:30am

LicensingLive! 2018

Registration & Breakfast

Registration is open all day.

8:31am

LicensingLive! 2018

Business Operations Experience Center

Sentinel for the Executive: Dave DiMillo, VP Global Solution Sales, Gemalto, SM & Julie Donnell, Business Consultant, Gemalto, SM

Sentinel UP: Steve Noel, Pre-Sales Consultant, Gemalto, SM

Sentinel for Product Management: Todd Steel, Director of Product Management, Gemalto SM Dale Hopkinson, Sr. Product Manager, Gemalto, SM & Darim Rahmatallah, Sr. Product Manager, Gemalto SM

Sentinel for Operations: Fady Zoweil, Director of Professional Services, Gemalto, SM & Manoj Tharakan, Principal Solutions Architect, Gemalto, SM

Open During Breakfast Breaks & Reception

9:30am

Jam Khan Vice President of Marketing for the Software Monetization division at Gemalto, SM


Welcome & Introductions

9:45am

Shlomo Weiss Senior Vice President, Software Monetization, Gemalto, SM


Get The Most Value From Your Software in 2019

Join this session to hear how software and hardware companies are generating value from the software in their offerings. In this session Shlomo will discuss methods for creating value, including examples of how companies from various industries are approaching it.

10:15am

Ray Wang Principal Analyst, Founder, & Chairman, Constellation Research Inc.


Why Software License Management Is At The Heart Of Monetizing Your Digital Business

Digital transformation requires a shift in both business models and engagement. Learn the latest from Constellation’s 2018 digital transformation survey on the key trends and the factors for success. Discover the role software license management plays in not only improving success, but also enabling future flexibility.

10:45am

LicensingLive! 2018

Break

11:15am

Joshua Bloom Global Head of Software, Internet, & Media/Partner, Simon-Kucher & Partners


Getting the Competitive Advantage by Understanding the Difference between Pricing and Licensing

Together pricing and licensing form the main pillars of your commercial offering strategy. In this presentation Josh Bloom will unpack how successful companies create simple licensing model choices while maintaining pricing flexibility. While licensing and the contracting process should be simple and transparent, pricing can become the domain of segment-specific measures of willingness-to-pay.

11:45am

Chris Humphrey Vice President, Marketing


TJ Adams Senior Director, Product Line Management


Driving Disruption and Transformation to Deliver Customer Value

Like many industries before it, the Audio Visual (AV) communication and collaboration market is rapidly converging with traditional IT, driving a paradigm shift in customer requirements, the role of the channel, and expectations for technology, business and delivery models. QSC as a mid-size, established and rapidly growing vendor brand in this market has embarked on a long term journey to transform dominant hardware centric product and delivery models to a software and service centric approach, which has challenged the internal organization, disrupted our channel, and created new opportunities to lead, grow and evolve. QSC will share elements of this journey: developing our vision, adapting our strategy, internal and external hurdles including change management, how Gemalto helped, what we learned, and examples of new value created for our customers and partners.

12:25pm

LicensingLive! 2018

Lunch

1:25pm

Brendan O'Brien Chief Innovation Officer and a Co-founder, Aria Systems


The Subscription Wave is becoming the Subscription Tsunami

For the last ten years, led by companies like Netflix, Roku, Adobe, and Amazon Web Services, there’s been a massive adoption across virtually all industries of subscription and recurring monetization models. Far from this trend peaking, you ain’t seen nothin’ yet.

1:55pm

Dale Hopkinson Sr. Product Manager at Gemalto, SM


Reduce Risks and Ensure Business Continuity with Licensing as a Service

As business models shift, to support digital transformation, licensing becomes mission critical.

Managing infrastructure and upgrades, reduces your ability to focus on innovation and realize benefits of new licensing features.

Learn how licensing delivered as service enables business agility, reduces risks and, ensures business continuity.

2:25pm

LicensingLive! 2018

Break

2:55pm

Liam Kiely VP Technology and Strategy, Extreme Networks


Succeed with your Licensing Project-A Road Map to Getting the Executive Sponsorship you Need

When you want to embark on a licensing transformation, one of the biggest mistakes is to treat it as a technology project. It should be treated as a transformative program with the highest levels of executive buy-in across all levels. In this talk, Liam Kiely, will talk about how the Licensing Program at Extreme Networks had to compete with other corporate initiatives and what it took to get the executive sponsorship a program like this deserves.

3:35pm

Dana Whitmore Software Supply Chain Strategy team leader


Providing Customers with a Great Experience as Both Company and Portfolio Evolve - It Matters!

Learn about Hewlett Packard Enterprise’s Customer Experience driven journey to support our Hybrid IT portfolio evolution and the evolution of Hewlett Packard Enterprise. Why is that customer focus SO IMPORTANT and what does it mean to your evolution?

4:15pm

LicensingLive! 2018

Break

4:45pm

Patty Cavers Director Enterprise Applications


Aviat’s Journey to Automated Software Licensing

This presentation will review Aviat’s journey to automate and simplify software licensing for our customers. The session will review requirements, decisions made, and current status on the path towards a fully automated software licensing platform for Aviat’s new products.

5:25pm

Rich Roll Plantpowered Wellness Advocate, Bestselling Author, Ultra-Athlete & Podcast Host


Rich Roll

Named one of the “25 Fittest Men in the World” by Men’s Fitness and “The World’s Fittest Vegan” by Men’s Health Rich is a globally renown, ultra-endurance athlete, wellness advocate, bestselling author, husband and father of four.

5:45pm

Shlomo Weiss Senior Vice President, Software Monetization, Gemalto, SM


Jam Khan Vice President of Marketing for the Software Monetization division at Gemalto, SM


Wrap Up & Raffle

6:00pm

LicensingLive! 2018

Cocktail Reception

Rich Roll will sign his book "Finding Ultra". Books will be available on a first come, first serve basis.

Event Resources

Hide
|
Show

Rich Roll and the Power of Decision • LicensingLive! 2018

LicensingLive! 2018

Rich Roll
Plantpowered Wellness Advocate, Bestselling Author, Ultra-Athlete & Podcast Host

Aviat’s Journey to Automated Software Licensing • LicensingLive! 2018

LicensingLive! 2018

Patty Cavers
Director Enterprise Applications

Providing Great Experience as Company and Portfolio Evolve • LicensingLive! 2018

LicensingLive! 2018

Dana Whitmore
Software Supply Chain Strategy team leader

Reduce Risks and Ensure Business Continuity with Licensing as a Service • LicensingLive! 2018

LicensingLive! 2018

Dale Hopkinson
Sr. Product Manager at Gemalto, SM

The Subscription Wave is becoming the Subscription Tsunami • LicensingLive! 2018

LicensingLive! 2018

Brendan O'Brien
Chief Innovation Officer and a Co-founder, Aria Systems

Driving Disruption and Transformation to Deliver Customer Value • LicensingLive! 2018

LicensingLive! 2018

TJ Adams
Senior Director, Product Line Management

Understanding the Difference Between Pricing and Licensing • LicensingLive! 2018

LicensingLive! 2018

Joshua Bloom
Global Head of Software, Internet, & Media/Partner, Simon-Kucher & Partners

Why Software License Management is at the Heart of Monetizing your Digital Business • LicensingLive! 2018

LicensingLive! 2018

Ray Wang
Principal Analyst, Founder, & Chairman, Constellation Research Inc.

Get The Most Value From Your Software in 2019 • LicensingLive! 2018

LicensingLive! 2018

Shlomo Weiss
Senior Vice President, Software Monetization, Gemalto, SM

Event Speakers

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Ray Wang

Principal Analyst, Founder, & Chairman, Constellation Research Inc.

R “Ray” Wang is the Principal Analyst and CEO at Constellation Research, Inc.  He’s also the author of the popular enterprise software blog “A Software Insider’s Point of View”. With viewership in the millions of page views a year, his blog provides insight into how disruptive technologies and new business models impact the enterprise.

 

Ray is a prominent keynote speaker and research analyst working with clients on innovation, business model design, engagement strategies, customer experience, matrix commerce, and big data.  He advises Global 2000 companies on business strategy and technology selection.  Ray is quoted regularly in Harvard Business Review, The Wall Street Journal, Forbes, Bloomberg, Reuters, IDG News Service, and other global media outlets. For more information on R. “Ray” Wang, please click here.


Jam Khan

Vice President of Marketing for the Software Monetization division at Gemalto, SM

Jamshed “Jam” Khan currently serves as Vice President of Marketing for the Software Monetization division at Gemalto. Over 20 years in the software industry with leadership roles in marketing, strategy, customer success and product management. His breadth of experience combined with extensive international exposure has allowed him to add measurable value in all aspects of a growth strategy: driving demand, launching products, enabling sales, and always putting the customer first.

 

Jam holds a Bachelor’s degree in Computer Science from UCLA.

 


Joshua Bloom

Global Head of Software, Internet, & Media/Partner, Simon-Kucher & Partners

Joshua Bloom is the Global Head of Software, Internet, & Media/Partner at Simon-Kucher & Partners in San Francisco and specializes in marketing, pricing, and sales.  He has spent the last decade at Simon-Kucher & Partners advising companies of all sizes, ranging from public Fortune 500 companies, to private-equity owned businesses, to start-ups.

 

Joshua’s primary verticals over the years have been software and construction. Joshua has been a frequent conference speaker on topics as varied as B2B pricing, bundling, target pricing, and sales excellence. Joshua served as the internal editor of Simon-Kucher & Partners’s 2006 book “Manage for Profit, Not Share”, published by Harvard Business School Press.

 

Joshua received his bachelor’s degree in Economics from Yale University, where he graduated cum laude.  He received his MBA in Strategic Management and Finance from the University of Chicago Booth School of Business, where he graduated with honors and was a recipient of the Alumni Recognition Award and a Merit Scholarship.


Shlomo Weiss

Senior Vice President, Software Monetization, Gemalto, SM

Shlomo Weiss is Senior Vice President and General Manager of the Software Monetization division at Gemalto. In this role, Shlomo manages product development, cloud service operations, strategic planning, and go to market activities for Gemalto’s Software Monetization solutions. Prior to his current role, Shlomo was VP of Business Development , responsible for global strategic partnerships and for driving new business initiatives.

 

Shlomo joined Gemalto (formerly SafeNet) via the acquisition of Aladdin Knowledge Systems in 2009, where he headed strategic business for Aladdin’s Software DRM unit. Prior to Aladdin, Shlomo held senior leadership positions in business development, marketing, and sales at Emblaze Mobile, Comverse’s Wydeband unit, and Multiple Zones.


Dale Hopkinson

Sr. Product Manager at Gemalto, SM

Dale Hopkinson serves as Sr. Product Manager at Gemalto.

He works with Gemalto’s largest enterprise customers to provide strategic guidance in addition to identifying and solving the complex software monetization problems.

Dale joined Gemalto (formerly SafeNet) via the acquisition of Aladdin Knowledge Systems in 2009 and has over 12 years of expertise in providing software monetization solutions to achieve; business model transformation, business growth, entitlement management strategies, operational efficiency, improved end user satisfaction, and software license compliance.


Brendan O’Brien

Chief Innovation Officer and a Co-founder, Aria Systems

Brendan O’Brien is Chief Innovation Officer and a Co-founder at Aria Systems. In 2002 he introduced the world to cloud billing, and innovated database-driven, enterprise-grade web applications – before the concept of “cloud” was even on the horizon. O’Brien is at the forefront of the recurring revenue revolution that is empowering enterprises — and specifically enabling information systems and new business models to secure predictive revenue streams while improving business processes.

The original product architecture he designed for Aria in 2002 was the culmination of that experience; it’s an infinitely flexible and scalable recurring revenue management solution that can be adapted to any industry or vertical. Aria’s leadership today confirms Brendan’s original vision.


Chris Humphrey

Vice President, Marketing

Chris Humphrey leads global marketing for QSC, joining the company in 2016 with more than 20 years’ experience in IT services, enterprise software, embedded computing, server and storage networking, energy and power storage, scientific instrumentation, audio, video and security. Humphrey has held executive leadership positions in VC funded technology start-ups, turn-around and large corporate environments, both public and private.

Previous positions include VP Innovation and VP General Manager at Honeywell; VP Strategy, Marketing and Engineering at Maxwell Technologies; and VP Corporate Marketing at QLogic. Humphrey holds degrees in Mathematics, Engineering and Theatre Arts (Playwriting), was previously Entrepreneur-in-residence and Domain expert with the CONNECT Springboard accelerator program in San Diego, has published peer-reviewed technical articles, holds US and International patents, and currently lectures at UC San Diego in Marketing and Innovation.


TJ Adams

Senior Director, Product Line Management

TJ is responsible for overall product and technology strategy for QSC’s global Systems business including leading product line management, technology and ecosystem alliances, and overall development and commercialization of QSC’s portfolio of installed Systems products including the Q-SYS Audio, Video and Control platform.

TJ joined QSC in 2013 as Digital Signal Processor Product Manager, was named Core Development Team Leader in 2016, and promoted to Senior Director of Installed Systems Product Management in 2017. Prior to joining QSC, TJ held product and sales management roles at Biamp Systems. He has a deep background in IT software integration and networked media system design, and previously designed and managed enterprise IT integration projects including large airports, convention centers and enterprise audio conferencing systems. TJ lives in Boulder, CO with his family and loves music, designing tube audio amplifiers, and restoring analog hi-fi and guitar electronics.


Dana Whitmore

Software Supply Chain Strategy team leader

Dana Whitmore leads the Software Supply Chain Strategy team at Hewlett Packard Enterprise (HPE).

In her current role, Dana is responsible for shaping the strategic direction of their Software Supply Chain organization. This team supports all of HPE’s product business units. She is also responsible for execution of the transformation of the Software Entitlement, Licensing, Delivery and Customer and Partner experience of software at HPE, both as a result of HPE strategic direction and corporate initiatives.

Over her long career, Dana has managed the integration of several software acquisitions and the divestiture of many others. She was also an integral part of the growth and integration of Digital Equipment Corporation, Compaq, and HPE’s software supply chain.

Dana has extensive experience in complex Software Development, Process and Systems Integration, Software Business Practices, EDI, and ERP Integration. She has an absolute passion for the customer and the partners who serve them.

Dana has a Bachelor’s degree in Information Systems Management from Northeastern University.


Rich Roll

Plantpowered Wellness Advocate, Bestselling Author, Ultra-Athlete & Podcast Host

Named one of the “25 Fittest Men in the World” by Men’s Fitness and “The World’s Fittest Vegan” by Men’s Health Rich is a globally renown, ultra-endurance athlete, wellness advocate, bestselling author, husband and father of four.

At age 40, Rich made a decision to overhaul the sedentary throes of overweight middle age. Adopting a plant-based diet, he reinvented himself as an ultra-distance endurance athlete, clocking top finishes at the Ultraman World Championships and cementing his place in the pantheon of endurance greats by becoming the first of two people to complete EPIC5 – 5 Ironmans on 5 Hawaiian Islands in under a week.

Rich shares his inspirational story of addiction, redemption and optimal health in his #1 bestselling memoir Finding Ultra and the cookbook & lifestyle guides The Plantpower Way and The Plantpower Way: Italia. When he isn’t lost on a trail or spending time with his family, he hosts the wildly popular Rich Roll Podcast, one of the top 100 podcasts in the world.


Patty Cavers

Director Enterprise Applications

Patty Cavers is the Director Enterprise Applications at Aviat Networks and currently leads Aviat’s distributed Enterprise Applications team supporting users in over 30 countries.

In her current role, Patty is responsible for all of Aviat’s enterprise applications for support, development and compliance. She is also responsible for the strategy, transition and implementation of software-centric solutions including licensing and entitlement management.

In addition, Patty’s background includes business process engineering, planning and supply chain management as well as application development. Patty holds a degree in Physics from Whitman College.


Liam Kiely

VP Technology and Strategy, Extreme Networks