LicensingLive! 2018
Get the Most Value from Your Software in 2019
About the Event
Join us for LicensingLive! 2018
This is your chance to join the industry’s largest, most comprehensive and engaging live conference dedicated to digital transformation and solving operational challenges, reduce costs and increase revenue and customer satisfaction with software licensing.
Connect with software executives, product managers and operations professionals- engage, share, networks and learn about new trends, best practices and real life customer case studies to help you get the most value from your software in 2019.
Return to your office from LicensingLive! 2018 with actionable insights, strategies, solutions and new methods to deliver, license and protect your software.
Event Overview
- 200+ enterprise software professionals
- Featured speakers from market leading software companies – QSC, HPE, Aviat and Extreme Networks, Silicon Valley tech research and advisory firm – Constellation Research, Inc., pricing strategy consultants – Simon Kucher & Partners, and cloud-based monetization platform – Aria Systems, Inc. Check the agenda frequently.
- Business Experience Center: Schedule a meeting with our experts to discuss the business value of what our solutions offer Product Management, Operations, and Technical Support executives responsible for activating and distributing software and making sure that customers are engaged and satisfied.
BOOKING your reservation with the Marriott San Jose Downtown
Guests may book reservations by following the instructions below:
We have secured a special event rate on rooms at the Marriott San Jose Downtown.
Book your group rate for LicensingLive! for online reservations, or call 408-280-1300 and mention “LicensingLive! 2018” to get our special discounted rate.
Parking is free at the hotel if you are attending LicensingLIve!
The last day to book the special rate is on October 12, 2018.
PARKING for LicensingLive! 2018
When you arrive at the hotel, park with valet parking, you will be given a car ticket by the valet attendant. Guests will need to get the LicensingLive! free parking voucher at the registration desk, and when you depart, you will need to show the valet attendant the ticket given to them, plus the LicensingLive! free parking voucher. Please note: do not self-park, as all self-parking is not part of the Marriott San Jose Downtown hotel but to the convention center and we will be unable to leverage the LicensingLive! free parking voucher.
LicensingLive! App:
Download the LicensingLive! mobile app in order to receive agenda updates, participate in surveys and schedule on-site meetings!
The LicensingLive! app is in development and will be released soon! This year’s event will be hosted via mobile app in order to support even more engagement! All that’s necessary to take advantage of this added functionality is for you to download the ConnexMe app from the
Apple Store / Google Play, with the event code: LL2018.
You will then be able to:
- View the agenda
- Schedule meetings
- Interact with speakers
- Respond to polls
- And more!
For any questions on the app, please contact Ryan.Weidman@Gemalto.com
We look forward to seeing you there!
Event Video Resources
Rich Roll and the Power of Decision • LicensingLive! 2018
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Rich Roll and the Power of Decision • LicensingLive! 2018
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Aviat’s Journey to Automated Software Licensing • LicensingLive! 2018
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Providing Great Experience as Company and Portfolio Evolve • LicensingLive! 2018
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Reduce Risks and Ensure Business Continuity with Licensing as a Service • LicensingLive! 2018
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The Subscription Wave is becoming the Subscription Tsunami • LicensingLive! 2018
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Driving Disruption and Transformation to Deliver Customer Value • LicensingLive! 2018
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Understanding the Difference Between Pricing and Licensing • LicensingLive! 2018
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Why Software License Management is at the Heart of Monetizing your Digital Business • LicensingLive! 2018
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Get The Most Value From Your Software in 2019 • LicensingLive! 2018
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Rich Roll and the Power of Decision • LicensingLive! 2018
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Aviat’s Journey to Automated Software Licensing • LicensingLive! 2018
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Providing Great Experience as Company and Portfolio Evolve • LicensingLive! 2018
-
Reduce Risks and Ensure Business Continuity with Licensing as a Service • LicensingLive! 2018
-
The Subscription Wave is becoming the Subscription Tsunami • LicensingLive! 2018
-
Driving Disruption and Transformation to Deliver Customer Value • LicensingLive! 2018
-
Understanding the Difference Between Pricing and Licensing • LicensingLive! 2018
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Why Software License Management is at the Heart of Monetizing your Digital Business • LicensingLive! 2018
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Get The Most Value From Your Software in 2019 • LicensingLive! 2018
Event Schedule / Agenda
day | time | speaker | presentation |
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MonNov 12 | 4:30pm | LicensingLive! 2018 |
Early Registration |
5:30pm | LicensingLive! 2018 |
Business Operations Experience CenterSentinel for the Executive: Dave DiMillo, VP Global Solution Sales, Gemalto, SM & Julie Donnell, Business Consultant, Gemalto, SM |
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5:31pm | LicensingLive! 2018 |
LicensingLive! Opening Cocktail ReceptionRay Wang will be signing copies of his book, "Disrupting Digital Business". Books available on a first come, first serve basis. |
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TueNov 13 | 8:30am | LicensingLive! 2018 |
Registration & BreakfastRegistration is open all day. |
8:31am | LicensingLive! 2018 |
Business Operations Experience CenterSentinel for the Executive: Dave DiMillo, VP Global Solution Sales, Gemalto, SM & Julie Donnell, Business Consultant, Gemalto, SM |
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9:30am | Jam Khan Vice President of Marketing for the Software Monetization division at Gemalto, SM![]() |
Welcome & Introductions |
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9:45am | Shlomo Weiss Senior Vice President, Software Monetization, Gemalto, SM![]() |
Get The Most Value From Your Software in 2019Join this session to hear how software and hardware companies are generating value from the software in their offerings. In this session Shlomo will discuss methods for creating value, including examples of how companies from various industries are approaching it. |
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10:15am | Ray Wang Principal Analyst, Founder, & Chairman, Constellation Research Inc.![]() |
Why Software License Management Is At The Heart Of Monetizing Your Digital BusinessDigital transformation requires a shift in both business models and engagement. Learn the latest from Constellation’s 2018 digital transformation survey on the key trends and the factors for success. Discover the role software license management plays in not only improving success, but also enabling future flexibility. |
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10:45am | LicensingLive! 2018 |
Break |
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11:15am | Joshua Bloom Global Head of Software, Internet, & Media/Partner, Simon-Kucher & Partners![]() |
Getting the Competitive Advantage by Understanding the Difference between Pricing and LicensingTogether pricing and licensing form the main pillars of your commercial offering strategy. In this presentation Josh Bloom will unpack how successful companies create simple licensing model choices while maintaining pricing flexibility. While licensing and the contracting process should be simple and transparent, pricing can become the domain of segment-specific measures of willingness-to-pay. |
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11:45am | Chris Humphrey Vice President, Marketing![]() TJ Adams Senior Director, Product Line Management![]() |
Driving Disruption and Transformation to Deliver Customer ValueLike many industries before it, the Audio Visual (AV) communication and collaboration market is rapidly converging with traditional IT, driving a paradigm shift in customer requirements, the role of the channel, and expectations for technology, business and delivery models. QSC as a mid-size, established and rapidly growing vendor brand in this market has embarked on a long term journey to transform dominant hardware centric product and delivery models to a software and service centric approach, which has challenged the internal organization, disrupted our channel, and created new opportunities to lead, grow and evolve. QSC will share elements of this journey: developing our vision, adapting our strategy, internal and external hurdles including change management, how Gemalto helped, what we learned, and examples of new value created for our customers and partners. |
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12:25pm | LicensingLive! 2018 |
Lunch |
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1:25pm | Brendan O'Brien Chief Innovation Officer and a Co-founder, Aria Systems![]() |
The Subscription Wave is becoming the Subscription TsunamiFor the last ten years, led by companies like Netflix, Roku, Adobe, and Amazon Web Services, there’s been a massive adoption across virtually all industries of subscription and recurring monetization models. Far from this trend peaking, you ain’t seen nothin’ yet. |
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1:55pm | Dale Hopkinson Sr. Product Manager at Gemalto, SM![]() |
Reduce Risks and Ensure Business Continuity with Licensing as a ServiceAs business models shift, to support digital transformation, licensing becomes mission critical. |
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2:25pm | LicensingLive! 2018 |
Break |
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2:55pm | Liam Kiely VP Technology and Strategy, Extreme Networks![]() |
Succeed with your Licensing Project-A Road Map to Getting the Executive Sponsorship you NeedWhen you want to embark on a licensing transformation, one of the biggest mistakes is to treat it as a technology project. It should be treated as a transformative program with the highest levels of executive buy-in across all levels. In this talk, Liam Kiely, will talk about how the Licensing Program at Extreme Networks had to compete with other corporate initiatives and what it took to get the executive sponsorship a program like this deserves. |
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3:35pm | Dana Whitmore Software Supply Chain Strategy team leader![]() |
Providing Customers with a Great Experience as Both Company and Portfolio Evolve - It Matters!Learn about Hewlett Packard Enterprise’s Customer Experience driven journey to support our Hybrid IT portfolio evolution and the evolution of Hewlett Packard Enterprise. Why is that customer focus SO IMPORTANT and what does it mean to your evolution? |
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4:15pm | LicensingLive! 2018 |
Break |
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4:45pm | Patty Cavers Director Enterprise Applications![]() |
Aviat’s Journey to Automated Software LicensingThis presentation will review Aviat’s journey to automate and simplify software licensing for our customers. The session will review requirements, decisions made, and current status on the path towards a fully automated software licensing platform for Aviat’s new products. |
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5:25pm | Rich Roll Plantpowered Wellness Advocate, Bestselling Author, Ultra-Athlete & Podcast Host![]() |
Rich RollNamed one of the “25 Fittest Men in the World” by Men’s Fitness and “The World’s Fittest Vegan” by Men’s Health Rich is a globally renown, ultra-endurance athlete, wellness advocate, bestselling author, husband and father of four. |
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5:45pm | Shlomo Weiss Senior Vice President, Software Monetization, Gemalto, SM![]() Jam Khan Vice President of Marketing for the Software Monetization division at Gemalto, SM![]() |
Wrap Up & Raffle |
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6:00pm | LicensingLive! 2018 |
Cocktail ReceptionRich Roll will sign his book "Finding Ultra". Books will be available on a first come, first serve basis. |
Event Resources
Event Speakers
Jam Khan
Vice President of Marketing for the Software Monetization division at Gemalto, SM
Jamshed “Jam” Khan currently serves as Vice President of Marketing for the Software Monetization division at Gemalto. Over 20 years in the software industry with leadership roles in marketing, strategy, customer success and product management. His breadth of experience combined with extensive international exposure has allowed him to add measurable value in all aspects of a growth strategy: driving demand, launching products, enabling sales, and always putting the customer first.
Jam holds a Bachelor’s degree in Computer Science from UCLA.