About the Event

Fall 2010 LicensingLive Tour:

  • Boston, MA
  • Santa Clara, CA

Event Overview
The software and high-tech industry continues to change and evolve. To compete and win today, software vendors and high-tech manufacturers need to adapt in order to accelerate time to market with differentiated software and hardware product offerings, while targeting multiple segments of the market.

At the same time you need to ensure you are fairly compensated, and grow profitable customer relationships – whether your software product is installed on-premise, embedded in a hardware appliance, or delivered as a service in the cloud.

LicensingLive “Adapting to the Evolution of Software Licensing” was a 1-day event dedicated to the challenges and solutions around the evolving software and high-tech industry markets.

  • Meet with your peers and colleagues, industry analysts, and thought leaders to discuss the issues facing our rapidly changing industry
  • Receive guidance on licensing decisions and challenges you are facing
  • Learn about innovative licensing solutions to thrive in this new environment
  • Discuss the newest licensing technologies for taking your software pricing, packaging, and management strategies to the next level in order to maximize profitability
  • Discuss best practices around integrating licensing into your business processes and existing back-office systems

Event Video Resources

Event Schedule / Agenda

day time speaker presentation
ThuJan 1 12:00am

LicensingLive October 2010

Event Resources


The Evolution of Licensing - Survive or Perish: The New Licensing Reality

LicensingLive October 2010

Amy Konary
Research Vice President, Software Licensing and Mobile Enterprise Applications, IDC

Enabling the Journey Into the Cloud with Sentinel Cloud Services

LicensingLive October 2010

Jake Fox
Vice President of Product Development, Software Monetization, Gemalto

A Holistic Approach to Software Licensing

LicensingLive October 2010

Presented at LicensingLive October 2010 by Warren Jones, Brocade.  This presentation covers how licensing fits into the entire software business, and how to integrate licensing seamlessly.

Warren Jones
Business Architect-Software Products Brocade

How to Get Licensing Right - The First Time

LicensingLive October 2010

Dave DiMillo
Principal Consultant for the Software Monetization division at Gemalto

Solutions for Evolving Licensing Needs

LicensingLive October 2010

Prakash Panjwani
President & Chief Executive Officer, SafeNet, Inc.