Software pricing and packaging is an art form and perfecting it is an ongoing battle. Add cloud services to the mix along with your on-premise offerings and you have a recipe for disaster. I have spent the last two years working with ISVs who are in the midst of planning and migrating all or a portion of their product portfolio to the cloud.   A significant obstacle is how to price and package their offerings to build a customer base, prevent cannibalization, and ultimately increase profitability.  I have decided that their stories and the successful approaches are certainly worth sharing!

Join Amy Konary of IDC and I as we walk through the best ways to build, maintain, and evolve a lucrative pricing strategy for cloud services. Visit to register to attend the live event, taking place at 1:00pm ET on Thursday November 4, 2010. An on-demand replay will also be made available on this site after the live event.

Immediate questions, don’t hesitate to contact me directly by emailing