Today SafeNet announced the release of Sentinel Cloud Services, the industry’s first and only software licensing and entitlement management service delivered from the cloud for the cloud.

Sentinel Cloud Services make it quick and easy for SaaS and PaaS vendors to build and manage their service offerings, ensure service agreement compliance, and simplify all of the operational processes associated with cloud service contract provisioning, authorization management, and usage tracking.

“SafeNet Sentinel Cloud Services provides a viable alternative to traditional billing and payments services because of a catalog-driven licensing and entitlement management solution that integrates with back office ERP, accounting and installed base billing solutions, either in the Cloud or on premises,” said Mike West, VP and Distinguished Analyst, Saugatuck Technology.

At the highest level, many software vendors setting up shop in the cloud rely on a staggered two-tiered approach to success — phase one: offer a single offering and sign-up as many subscribers as possible; phase two: diversify the service catalog, introduce new pricing models, and start charging existing customers a premium for new features and services. Success in phase one and the ability to easily transition to phase two is critically dependent on four competencies:

  • Flexibility – the ability to package and re-package service offerings and pricing models quickly and without having to involve R&D;.
  • Control – the ability to control what aspects of a service a specific end user can access, view (without access), trial, or be up-sold;
  • Automation – the ability to integrate all back office systems to create a clean, automated process for receiving orders, provisioning service agreements, license and entitlement management, and ongoing customer management;
  • Measurement – the ability to track and report on service usage at the feature level to fuel billing and subscription management services while also gaining valuable insight into how a service is being used.

“It takes more than a clever application to make it in the cloud,” said Chris Holland, VP Software Rights Management, SafeNet. “Cloud service providers need the ability to control how their services are consumed based on end-user entitlements and they need to be able to do so with minimal R&D involvement and without interrupting the customer on-boarding, fulfillment, and billing processes.”

Built on SafeNet’s more than 25 years of experience in the software licensing and management industry,  but architected from the ground up to support all of the unique requirements of cloud service delivery, Sentinel Cloud Services provides software companies with everything they need to achieve maximum profitability in the cloud. Only with Sentinel can software companies successfully package, deliver, and manage cloud-delivered services – providing unified solutions across desktops, mobile devices, embedded systems and any network connected application.

Join SafeNet, Saugatuck Technology, Dell Boomi, ZDNet’s Phil Wainwright, and others at LicensingLive! “Monetizing Software in the Cloud” and hear first time how SaaS vendors and transitioning on-premise software vendors alike are tackling software monetization in the cloud. The series of day-long events provide a blend of industry case studies and hands on interaction with Sentinel Cloud Services. View a full agenda or register now to attend an event in a city near you at Dates currently scheduled in Boston, Santa Clara, London, and Tel Aviv.

For more information or to get started today with a free trial of Sentinel Cloud Services visit now!