Next Wednesday, Chris Holland, Vice President of Software Rights Management for SafeNet will present at the Software and Information Industry Association’s (SIIA) All About the Cloud Conference in San Francisco.  Chris’s presentation, Understanding and Avoiding Four Common Pitfalls of Cloud Service Monetization, will take place on Wednesday, May 25 at 1:30PM PDT. SafeNet will also showcase Sentinel Cloud Services, the industry’s only software licensing and entitlement management solution delivered in the cloud for the cloud at booth #8.Session attendees will understand how to address:

  • Flexibility – the ability to package and re-package service offerings and pricing models quickly and without having to involve R&D
  • Control – the ability to control what aspects of a service a specific end user can access, providing trial, up-sell and usage measures
  • Automation – the ability to integrate back office systems to create a clean, automated process for receiving orders, provisioning service agreements, license and entitlement management, and ongoing customer management
  • Measurement – the ability to track and report on service usage at the feature level to fuel billing and subscription management services while also gaining valuable insight into how a service is being used

Chris said this about his presentation:

“SafeNet has worked closely with some of the industry’s largest and most reputable on-premise, hybrid, and cloud service vendors – devising practical and innovative software monetization strategies to maximize market presence. This presentation summarizes the key aspects and benefits of software monetization in the cloud – and highlights the tools available to maximize revenue and competitiveness.”

For more information on the SIIA or the All About the Cloud Conference:

Read the press release about Chris’s speach: