A Successful SaaS Market Strategy Starts with Customer Insights
Forrester’s Holger Kisker recently wrote a great blog post addressing the topic of how SaaS vendors must collect customer insights for innovation and compliance.
Gaining visibility to customer behavior and usage metrics, SaaS vendors can make informed decisions about their business. Holger mentions that this is best managed by an automated system that provides benefits to developers and customers alike. SafeNet’s Sentinel Cloud solution, which provides SaaS management and licensing solutions for cloud and hybrid environments, provides these benefits, such as service usage tracking and automated provisioning, and much more.