On November 1-3, the Juniper Hotel in Cupertino, CA will play host to LicensingLive! 2016 – the most comprehensive software monetization event dedicated to ISVs and hardware manufacturers. The two-and-a-half-day convention is the highlight of the software industry calendar, jam-packed with insightful sessions from industry experts and senior software leaders. Attendees at this year’s event will discover the next-generation monetization strategies that are enabling business transformation in the NOW economy.


Why the NOW economy?

In today’s on-demand world, customers are accustomed to having everything right at their fingertips. Not only do they expect to have access to applications and services whenever and on whatever device they choose, but also to pay only for the features they use in real time.

To keep up with the demand, hardware businesses are reimagining their products as software-centric offerings and are empowering customers to activate licenses, download the latest software, and update their information on their own via self-service web-based portals. What’s more, IoT connectivity provides unprecedented insight into product and feature usage, allowing businesses to deliver customer-driven value and the flexible pricing with which to sell it.

According to Gartner, 20.8 billion devices will be connected to the Internet by 2020 – and you can bet your bottom dollar that between now and then, demand for real-time updates and automated processes will only continue to grow. That’s why software monetization solutions are so integral to the customer experience, reduced costs, and significant business growth – both NOW and in the future.

Who should attend?

LicensingLive! is known for attracting a diverse range of industry players, all looking to solve the latest software monetization challenges. Business leaders who attend are usually interested in how they can differentiate their products or services to gain a competitive advantage. Increasingly, they are exploring new business opportunities made possible by the IoT. For software developers and hardware engineers, the event is about understanding the extent to which “things” can be connected, intelligent, and adaptive, as this directly impacts the types of products and services they bring to market.

Product managers and executives, meanwhile, are keen to understand how their products are being consumed and are always on the lookout for new packaging and pricing options that meet customer and market needs. They recognize that in order to attain product leadership, operational excellence, and customer intimacy, they must make software monetization the central pillar of their business strategy.

Whatever your reason for attending, LicensingLive! is sure to be a valuable experience. Whether it’s the real-life case studies, product demos, or presentations, you’re bound to find something that speaks to your business interests. Highlights this year include:

  • Delivering Software-Driven Value – Amy Konary (IDC) and Mark Seery (Juniper Networks)
  • Innovative Software Demands Innovative Licensing – Jeff Kaplan (THINKstrategies)
  • Crossing the Licensing Chasm: How to Transition to a Recurring Revenue Model Today – Joshua Bloom (Simon-Kucher & Partners) and Brendan O’Brien (Aria Systems)
  • Don’t Leave Any Money on the Table: Entitlement Enforcement – Avni Rambhia (Frost & Sullivan)
  • Monetizing Innovation: How Smart Companies Design the Product Around the Price – Madhavan Ramanujam (Simon-Kucher & Partners)
  • Monetize the IoT: Show Me the Money – Chris Kocher (Grey Heron)

As a special treat, future Hall of Fame football player Terrell Owens will give a talk on the connection between the IoT and the NFL.

Click here to view the full agenda and speaker lineup.

Space is limited so register today to guarantee your seat. If you have any questions, please email marcy.clapp@gemalto.com.