The upcoming release of Star Wars: The Force Awakens has got me thinking about the duality of good and evil. As the epic battle between Jedi warriors and the Sith continues to unfold in a galaxy far, far away, there is another battle being waged much closer to home. A battle so epic, it threatens the very way we consume content. Of course, I am talking about the fight against intellectual property (IP) theft; that never-ending game of cat and mouse between content owner and hacker that keeps the entertainment industry up at night. As Gemalto’s VP of Product Development, R&D Software Monetization, I feel compelled to raise my lightsaber in support of all the content creators.
I recently wrote a blog post titled “Mobility Matters” where I mentioned KPCB partner Mary Meeker’s annual report on Internet Trends. In my post, I discussed how B2B software developers need to pay attention to what’s becoming a heavy industry emphasis on mobile platforms and the amazing growth/adoption rates of tablets and smartphones when compared to traditional PCs.
Yesterday, Josh Constine of TechCrunch blogged about a recent mobile internet trends presentation by Meeker where she provided an update to some of the key stats from her early report in May.
Here are some updates called out from the TechCrunch post:
Over the last several weeks, I have been doing a fair bit of traveling. I found myself in the unfortunate situation of not having the use of my laptop for a few days while traveling internationally. Fortunately, I was traveling with a few key gadgets: my iPad, a cool iPad keyboard from Zagg, and my cell phone. I had almost everything I needed to get my job done and was able to get by well enough for the remainder of my trip. Although I am an avid iPad user both for business and personal use, this experience reaffirmed just how close we are in many ways to really being able to decouple ourselves from the traditional PC for many of the office- based work functions that most of us manage on a daily basis.
The SentinelCloud team has been working hard to build and launch the latest addition to SafeNet’s family of Sentinel Software Monetization Solutions, Sentinel Cloud Services. While the service successfully made the transition from Beta to GA earlier this year, the team remains hard at work focused on customer evaluations and getting new customers up to speed, while at the same time planning and developing the roll out of new functionality over our quarterly release schedule.
Getting back to our interactions with customers … feedback has been nearly universally positive. We have heard from customers of all types and sizes. . Sentinel Cloud has appealed to SaaS startups, transitioning on-premise software vendors, and equipment manufacturers large and small. I would like to highlight one prospect who has completed their evaluation of Sentinel Cloud.
Software pricing and packaging is an art form and perfecting it is an ongoing battle. Add cloud services to the mix along with your on-premise offerings and you have a recipe for disaster. I have spent the last two years working with ISVs who are in the midst of planning and migrating all or a portion of their product portfolio to the cloud. A significant obstacle is how to price and package their offerings to build a customer base, prevent cannibalization, and ultimately increase profitability. I have decided that their stories and the successful approaches are certainly worth sharing!
As the head of new product development at SafeNet one of my key areas of focus is around bringing to market the types of tools and services ISVs need to help them manage the shift to the cloud – as you can imagine this means that I spend a lot of my time keeping an eye on what the industry is buzzing about!