Today, one might argue that the most important driver of growth and survival is innovation. Yet successful innovation— whether measured by the increased number or quality of ideas, or simply in dollars and cents—often feels like an elusive target.
Every business will be a software business. That’s what Microsoft CEO, Satya Nadella famously said in 2015, but he wasn’t the first. In fact it’s an idea and phrase that has now become so pervasive among the “technorati” that actually digging into it and fully understanding its meaning for the average business may sometimes become overlooked.
There are various ways to implement a software monetization solution for licensing and entitlement management. A majority of the time the decision is between purchasing a commercially available solution or building one in house. When making this decision it is important to understand the unique benefits and challenges associated with each approach.