6 years ago
How Well Do You Sell?
One of the various definitions of sell according to Merriam-Webster is “to develop a belief in the truth, value, or desirability of”. There can be numerous reasons for the success …
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6 years ago
Translating the Digitalization Strategy and Vision into an Executable Reality
In today’s world, doing business the conventional way and maintaining the status quo does not promise recurring revenue as it did in the past. Nor does it provide a competitive …
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7 years ago
Embedded Software vs. Embedded System: Let’s Be Specific
Although embedded systems and embedded software are not new kids on the block, rapid growth in the Internet of Things has recently brought them into the spotlight. If your business has set its products on the path to IoT monetization, these are two terms well worth knowing.
7 years ago
Software Protection vs. IP Protection: Protect Your Property
Two terms we often see confused in conversations with our clients are ‘software protection’ and ‘IP protection’. Both are critical components of any software development and monetization strategy, and have a significant impact on your software development ROI.
7 years ago
Licenses vs. Entitlements: Know Your Rights
How can you ensure that your company is complying with its contractual obligations around the use of third-party software? Moreover, how can you be sure that those software assets are being properly utilized? It all starts by understanding the fundamental difference between the terms ‘software license’ (or licensing) and ‘entitlement’ (or entitlement management).
7 years ago
Licenses vs. Keys: What’s in a Name?
Software licenses and software keys are often confused and sometimes conflated, but in reality, the two are quite different. Read More
7 years ago
‘Deciphering Product Management’ Is Coming – Hope to SIIA There!
The next Deciphering Product Management forum is coming up on November 10, 2016 at Red Hat Annex, Raleigh, NC. The event, which is sponsored by Gemalto, will look at product roadmap and go-to-market strategies in the rapidly evolving technology sector. Among the speakers are a number of top executives, all eager to share insights that will help you drive product innovation, streamline product lifecycle, and generate growth.
7 years ago
Hardware Device Vendors Leverage Software to Innovate and Sell Value
There are a number of trends fueling business growth and profit strategies for hardware device vendors. Today, more and more hardware device vendors are transforming their business models from one-time sales transactions to ongoing relationship-based models with recurring revenue streams. Increasingly, device vendors are leveraging the software within their hardware devices to innovate and differentiate their devices in order to gain a competitive edge and grow their businesses.
