5 years ago
How Well Do You Sell?
One of the various definitions of sell according to Merriam-Webster is “to develop a belief in the truth, value, or desirability of”. There can be numerous reasons for the success …
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6 years ago
Hardware Device Vendors Leverage Software to Innovate and Sell Value
There are a number of trends fueling business growth and profit strategies for hardware device vendors. Today, more and more hardware device vendors are transforming their business models from one-time sales transactions to ongoing relationship-based models with recurring revenue streams. Increasingly, device vendors are leveraging the software within their hardware devices to innovate and differentiate their devices in order to gain a competitive edge and grow their businesses.
7 years ago
Swimming with Sharks in the IoT
Hackers, like sharks, can sense blood. Not literally, of course, but they can detect the slightest vulnerability in your code; and when they do, they go in for the kill. This, understandably, makes intelligent device manufacturers nervous, and is why some of them will go to great lengths to cover up security flaws – even if it means blocking vital research. Read More
7 years ago
Pricing and Licensing Strategies for the IoT
The age of the Internet of Things (IoT) has dawned and we are heading toward a future filled with software-driven intelligent devices. To give you an idea of the magnitude of this transformation, IDC is predicting that there will be 30 billion units installed worldwide by the year 2020. Because every device in the IoT is connected, a whole new breed of tech company is emerging, forcing many traditional companies to innovate and go to market differently.
7 years ago
Delivering a Cloud-Like Experience for On-Premise Applications
It’s been said before, but the software landscape really is changing. According to IDC and other leading analysts, over the last couple of years, a sizeable proportion of app spend went on SaaS applications. It’s also worth noting that more than 30% was spent on replacing traditional on-premise applications with SaaS offerings, year on year.
7 years ago
Cloud Licensing for Customer Success
At this year’s LicensingLive! event in Cupertino, CA, I spoke about the importance of Customer Success Programs, what they involve, and what businesses hope to achieve with them. The success of a software company is often measured in terms of how well it engages its customers. After all, a business without an active user base is like a bird without wings – it simply won’t fly. Read More
8 years ago
Keyless Software Licensing
ISVs have long relied on product keys (otherwise known as software license keys) to ensure that their software is only being used by those entitled to do so. Oftentimes, these product keys are also used to control use of specific features, based on the agreement the end user has with the ISV. Despite the value these product keys hold, they pose a number of challenges for both ISVs and end users.
8 years ago
How Cloud Is Changing the Way We Do Business
One of the highlights of the software industry calendar, Cloud World Forum, took place on June 24-25, 2015 at London’s Olympia Grand. The two day expo was aimed at helping C-level decision makers achieve business agility through cloud, analytics, mobility, and social technologies. With 300 speakers from across the IT community, there was something for enterprises of all sizes; SMEs and startups alike. Of course, we were front and center with our presentation, “Transforming Your Business in the Digital Economy”, which sparked some interesting conversations over at our booth.
