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Entitlement Management

How Well Do You Sell?
6 years ago

How Well Do You Sell?

One of the various definitions of sell according to Merriam-Webster is “to develop a belief in the truth, value, or desirability of”. There can be numerous reasons for the success …
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Translating the Digitalization Strategy and Vision into an Executable Reality
6 years ago

Translating the Digitalization Strategy and Vision into an Executable Reality

In today’s world, doing business the conventional way and maintaining the status quo does not promise recurring revenue as it did in the past. Nor does it provide a competitive …
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Licenses vs. Entitlements: Know Your Rights
7 years ago

Licenses vs. Entitlements: Know Your Rights

How can you ensure that your company is complying with its contractual obligations around the use of third-party software? Moreover, how can you be sure that those software assets are being properly utilized? It all starts by understanding the fundamental difference between the terms ‘software license’ (or licensing) and ‘entitlement’ (or entitlement management).

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If “Every Business Will be a Software Business”, What Does that Mean to Me?
7 years ago

If “Every Business Will be a Software Business”, What Does that Mean to Me?

Every business will be a software business. That’s what Microsoft CEO, Satya Nadella famously said in 2015, but he wasn’t the first. In fact it’s an idea and phrase that has now become so pervasive among the “technorati” that actually digging into it and fully understanding its meaning for the average business may sometimes become overlooked.

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Monetizing Innovation: How Smart Companies Design the Product Around the Price
7 years ago

Monetizing Innovation: How Smart Companies Design the Product Around the Price

LicensingLive, the only event dedicated to software monetization strategies for ISVs and hardware manufacturers, is right around the corner. The theme of this year’s event is next-generation monetization strategies for embracing the NOW economy. One presentation I’m particularly looking forward to is by leading pricing and monetization expert Madhavan Ramanujam of Simon-Kucher & Partners.

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Harvesting Knowledge: 5 IoT Lessons from a Farmer to the Tech Industry
7 years ago

Harvesting Knowledge: 5 IoT Lessons from a Farmer to the Tech Industry

Innovation in farming technology can tell you a lot about how the IoT affects business models in the 21st century. Whether you’re a device manufacturer or software developer, it is important to evaluate the type of offering you bring to market in light of emerging markets and trends. In this article, we present five lessons every IoT player can learn from technological advancements in agriculture.

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Achieving a Competitive Advantage in the Cloud
7 years ago

Achieving a Competitive Advantage in the Cloud

In 1997, a pair of management consultants – Michael Treacy and Fred Wiersema – published a book entitled The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market, which suggested that companies could only become dominant players in their industry by achieving a proficiency in one of the following areas:

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Soothsayers & Software Subscriptions
8 years ago

Soothsayers & Software Subscriptions

Nostradamus predicted a number of interesting trends for 2016, such as a single world language that many speculate will emerge from the Internet. It is surprising, then, that he did not foresee the accelerated pace of technological innovation and adoption we are currently witnessing. Had technology forecasting existed in the sixteenth century, he might have predicted the disruptive impact this would have on business today.

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Viavi’s Journey from Hardware to Virtual Software Solution
8 years ago

Viavi’s Journey from Hardware to Virtual Software Solution

I feel very fortunate to have the opportunity to work with Viavi Solutions. It has been a pleasure to learn how Viavi deploys software monetization solutions to increase revenue, improve its customer experience, and strengthen relationships. Viavi leads with great products and has implemented operational efficiencies to respond to its customers’ needs more quickly. Several years ago, it was great if a company could master one of these areas, but today, cutting-edge companies like Viavi are leading in all three functions: customer intimacy, product leadership, and operational efficiency.

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Transforming from a Medical Device Manufacturer to a SaaS Provider
8 years ago

Transforming from a Medical Device Manufacturer to a SaaS Provider

Trends in the healthcare market are placing unprecedented value on the software that lies at the heart of today’s intelligent medical devices. This puts manufacturers under enormous pressure to innovate not only the types of products they build, but also how they go to market. At LicensingLive! 2015, I spoke at length about the licensing issues facing one of the world’s leading medical technology companies, Stryker Corporation, and how it has risen to the challenge.

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