Hardware Licensing

There are a number of trends fueling business growth and profit strategies for hardware device vendors. Today, more and more hardware device vendors are transforming their business models from one-time sales transactions to ongoing relationship-based models with recurring revenue streams. Increasingly, device vendors are leveraging the software within their hardware devices to innovate and differentiate their devices in order to gain a competitive edge and grow their businesses.

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Trends in the healthcare market are placing unprecedented value on the software that lies at the heart of today’s intelligent medical devices. This puts manufacturers under enormous pressure to innovate not only the types of products they build, but also how they go to market. At LicensingLive! 2015, I spoke at length about the licensing issues facing one of the world’s leading medical technology companies, Stryker Corporation, and how it has risen to the challenge.

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Software monetization experts will connect on October 9^th and 10^th for SafeNet’s annual LicensingLive conference, being held this year in Cupertino, CA.  Now in its 8^th year, LicensingLive! has connected software publishers with peers, technology vendors, and industry analysts to discuss the latest software licensing trends, advice, and best practices.  This year’s theme, “The Evolved Software Experience,” focuses on how cloud computing has changed the experience consumers demand from their software, and will help guide how software vendors can provide an improved cloud-comparable experience while maintaining their hybrid portfolios.

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SafeNet just announced that their Sentinel LDK software protection solution is now the most secure software licensing implementation available with the launch of AppOnChip functionality.  Part of the Sentinel® Envelope …
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It’s easy to confuse authentication with authorization.  The two are frequently used interchangably in conversation and are often tightly associated as key pieces of web service infrastructure.  But the two are really two different concepts which often are completely divorced from each other.  Authentication is the process where by an individual’s identity is confirmed.  Whereas authorization is the association of that identity with rights and permissions. Read More

The build versus buy licensing dilemma is the oldest debate in the industry.  After all, managing the licensing of your software is an important aspect of any commercial application, but it is not the core product you are selling.

The build vs. buy debate centers around the balance between providing the features and functionality your customers want in your software, with your need to protect access to your software through licensing systems.  Developers approach this strategically and smartly, and prefer to not reinvent the wheel, utilizing libraries, previously written code, and third party services to provide the license scaffolding around the software solution.

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As an engineering and product management team tasked with designing license enforcement into your products, you have many decisions around how your products will interact with the licensing code.  Here’s a proven technique that will help you control how licensing gets implemented across your product lines while making the product teams’ lives easier at the same time: build an abstraction layer. Read More

What do you really want from your software licensing solution? Strong, robust protection is great for you and your company. With piracy and reverse-engineering threats lurking around every corner, you need a solution that will strengthen your security. But what else should you be looking for out of a software licensing solution? Read More

In today’s day and age, we are always just around the corner from the latest technological breakthrough. Just look at the innovation that software licensing has undergone in the past ten years, and you’ll see how far we’ve come.

With all of the talk about hybrid software protection, the cloud… it is so easy to forget about the many benefits of the timeless hardware key. I’d like to take just a moment to pay homage to the ‘classic, iconic’ dongle and how VSM Software Ltd., the leading provider of software to SVP Worldwide (Singer Husqvarna and Pfaff), is using Sentinel HASP HL to address all of their licensing needs. Read More