Great companies consider and plan for the whole user experience – the product, its price, how its purchased, updates through its life and the service and support provided.
In the days when products were purchased up front – and the monetary relationship came to a close – all the burden was on the buyer to research, plan and hope that, after parting with their money (monetization ends), the product will have met and continued to meet or exceed their expectations. Because the customer experience often falls below this mark – and yes, sometimes with enterprise software – the dynamics of the buyer/vendor relationship are changing.
Two recent events caused me to stop and consider whether piracy could be considered good for business.
The first example involves a children’s book. You may have heard of this particular book as it’s causing something of a stir. “Go the XXXX to Sleep” is written as a humorous book (a “Children’s book for Adults” per the author) that focuses on the difficulties some parents face when it comes to getting their children to sleep.
What’s remarkable is that it managed to grab the number 1 slot on Amazon’s bestseller list – a month before release. However, what makes it even more remarkable is
Yesterday Adobe announced the end of Adobe Air for Linux platforms. The ability to collect and track the application led to the decision by Adobe to drop it. Simply – …
The SentinelCloud team has been working hard to build and launch the latest addition to SafeNet’s family of Sentinel Software Monetization Solutions, Sentinel Cloud Services. While the service successfully made the transition from Beta to GA earlier this year, the team remains hard at work focused on customer evaluations and getting new customers up to speed, while at the same time planning and developing the roll out of new functionality over our quarterly release schedule.
Getting back to our interactions with customers … feedback has been nearly universally positive. We have heard from customers of all types and sizes. . Sentinel Cloud has appealed to SaaS startups, transitioning on-premise software vendors, and equipment manufacturers large and small. I would like to highlight one prospect who has completed their evaluation of Sentinel Cloud.
“It works, but it is old school”. That is how I’ve heard many business leaders describe their longstanding licensing implementations lately. So what is next for this space? As a long time software licensing business and implementation consultant I have the opportunity work with some of the industry’s leading minds in this area and can confidently say that I have seen the future of software license enforcement and it revolves around, you guessed it, the cloud.
Next Wednesday, Chris Holland, Vice President of Software Rights Management for SafeNet will present at the Software and Information Industry Association’s (SIIA) All About the Cloud Conference in San Francisco. Chris’s presentation, Understanding and Avoiding Four Common Pitfalls of Cloud Service Monetization, will take place on Wednesday, May 25 at 1:30PM PDT. SafeNet will also showcase Sentinel Cloud Services, the industry’s only software licensing and entitlement management solution delivered in the cloud for the cloud at booth #8.
In March we officially released Sentinel Cloud Services, the industry’s first and only software licensing and entitlement management solution delivered “from the cloud for the cloud”. In prior issues I have discussed some of the growing trends toward SaaS-based applications and the shift away from on-premise software from both an internal perspective and end user experience. At this moment, I want to assume that a large percentage of our customers have already embraced the benefits of SaaS and are beginning to think about transitioning some of their offerings to the cloud.
Monetization of Software continues to innovate in the buyer-seller dynamic creating more competitive options for vendors. Nowhere is this dynamic more active than in the cloud. SaaS vendors, true to the nature of their offerings and the culture of their organizations and missions, are offering more ways to consume their services and are updating and tweaking these at a hectic pace.
We believe that in the end, software consumption will be more a function of the customer – but for now and for the vast majority of the software industry it is a function of the supplier side of the equation (ISV, channel partner, means of distribution, revenue recognition etc…).
While the IT world has largely embraced the cloud as an enabler of innovation and an efficient ax for cost cutting, traditional software vendors are left reeling. For one thing, the switch …
I just completed the last two stops in a multi-city tour of full day educational sessions on best practices for rolling out Software as a Service (SaaS). During the past couple of weeks I have had the privilege to present to and learn from audiences in Boston, Santa Clara, Tel Aviv (a hotbed of startup activity), and London. I was also privileged to be able to call on the tremendous presentation skills and knowledge of some experienced people that live the business of cloud services day to day. For anyone interested, all the presentation material is available on slideshare.
I would like to take this opportunity to thank:
There were some key themes that emerged at these events…