Venture capital firm Andreessen Horowitz recently proclaimed that “Mobile is eating the world” – and it’s not hard to see why. Demand for mobile software is at an all-time high, with Android and iOS completely dominating the mobile OS market. In fact, Android’s sizeable market share accounts for more than 80% of smartphones and 60% of tablets worldwide.
Listening to the presenters at last month’s LicensingLive! conference, I couldn’t help but think of the commonly used expression “the only constant in the industry is change.” The software market has been undergoing fundamental change for a number of years now with the rise of virtualization, cloud computing, SaaS, and mobile. What stuck out at the conference is how these changes are affecting the way software companies of all types are approaching how they do business.
At a recent conference our CEO asked: “What’s the average price of software?”
An interesting question. I started thinking about the mix of consumer vs enterprise, the uptake of subscription based and usage based pricing, and a host of other factors that left me spinning to the point I concocted a number way off the mark. I’ll preserve a little dignity and not share my answer, but ask that for a moment that you ponder the same.
I suppose the title of this article may provide a clue. So do you have your guess?
SafeNet announced today that they are now securing the fast-growing Android mobile device market with its new product, Sentinel RMS Embedded. This announcement is best summarized by SafeNet’s VP of Marketing, Michelle Nerlinger:
The software protection business has matured at a slow pace over the past decade. The industry has gotten better at developing improved customer experiences through more sophisticated web portals and web services, but ultimately the model’s foundation relies on license file transfer between the vendor and the end customer.
The improvements in the area of cleaner customer experiences through web services has allowed some vendors to minimize a fair amount of the friction this style of license enforcement has introduced into the traditional delivery and deployment model.
Guest blog post by Amy Konary, Vice President, IDC
For decades, success in the software business required executing on the following:
1. Make a Killer Product
2. Drive down Marginal Costs
3. Sell as many Units as Possible
4. Repeat Steps 1-3
Traditional software monetization models have been built to support this approach. However, today’s software customers are focused on using what they have, rather than buying more.
I recently wrote a blog post titled “Mobility Matters” where I mentioned KPCB partner Mary Meeker’s annual report on Internet Trends. In my post, I discussed how B2B software developers need to pay attention to what’s becoming a heavy industry emphasis on mobile platforms and the amazing growth/adoption rates of tablets and smartphones when compared to traditional PCs.
Yesterday, Josh Constine of TechCrunch blogged about a recent mobile internet trends presentation by Meeker where she provided an update to some of the key stats from her early report in May.
Here are some updates called out from the TechCrunch post: