Software Protection and IP Protection: These terms are often confused. Both should be considered prior to implementing a software licensing solution. Both of these (or lack of them) definitely can impact your software development ROI. But, do you know how these terms differ?
Electronic distribution of pirated software and other copyrighted materials didn’t start with the advent of the worldwide web during the 1990’s. A full decade earlier, people have been using dial-up modems to connect to private bulletin board systems (or BBS), which in many ways can be regarded not only as a precursor to the web, but also to the illegal and widespread electronic distribution of copyrighted materials.
Two decades of constant growth have made the internet a ubiquitous commodity, and its potential as a vehicle for piracy is now at an all time high.
Earlier today, SafeNet announced that the leading analyst firm Frost & Sullivan has recognized the company for their leadership and dominance in the global software license management market.
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Recently, SafeNet’s Prakash Panjwani had the opportunity to sit down with the team at TMCNet and discuss SafeNet’s success in the security market. As a part of that interview, Panjwani attributed much of the company’s growth to a strategy comprised largely of acquisition and adaptation. Through several strategic acquisitions, SafeNet has positioned itself well within the evolving security landscape.
One trend that Panjwani is seeing first hand is the evolution of companies migrating to the cloud.
In today’s day and age, we are always just around the corner from the latest technological breakthrough. Just look at the innovation that software licensing has undergone in the past ten years, and you’ll see how far we’ve come.
With all of the talk about hybrid software protection, the cloud… it is so easy to forget about the many benefits of the timeless hardware key. I’d like to take just a moment to pay homage to the ‘classic, iconic’ dongle and how VSM Software Ltd., the leading provider of software to SVP Worldwide (Singer Husqvarna and Pfaff), is using Sentinel HASP HL to address all of their licensing needs.
This is a juicy question was posed on Quora (http://b.qr.ae/HmF392). I was intrigued by a couple of the responses and added my own. Here is my view…
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Last night, the Software and Information Industry Association (SIIA) announced the winners of the 2012 CODiE awards – an awards program 27 years in the making dedicated to recognizing excellence in the business software, digital content, and education technology industries. I am pleased to announce that SafeNet’s software licensing and entitlement management solution for cloud services, Sentinel Cloud, was awarded the industry’s Best Digital Rights Management Solution CODiE award!
HR 3261, or the Stop Online Piracy Act (SOPA) is currently being considered in the US congress. Like most legislation that deals with the Internet, it comes with a certain amount of controversy.
At its heart, the bill is designed to help prevent the illegal distribution of intellectual property – music, movies, software, books, periodicals and so on. Even today the notion of copying media is still somehow not perceived as stealing by many people. While walking in to a bookstore or music store and taking something without paying for it is clearly understood to be stealing, many people don’t consider the download of the same material to be illegal. It is. Regardless of the legality – when people stop to think about it – they realize that it is morally wrong.
I have always talked about how important it is for software vendors to include technology with their solutions to help manage their licensing policies. This can be anything from outright enforcement and anti-piracy measures to tools to measure and monitor compliance with license agreements. The great thing about putting this kind of technology in to a software solution is that it eliminates doubt, misunderstanding and audit.
Today, there is a wide array of technical solutions that allow software vendors to implement a licensing solution that removes ambiguity and allows flexibility, seemingly solving the primary issues for both the vendor and the customer in a licensing relationship. Companies like mine provide solutions that do that in pretty much every software delivery mode – i.e. online, packaged and embedded. The internet provides additional opportunities to ISVs and their customers, not only for the delivery of the license, but also now for maintaining, measuring, updating, and publishing compliance to both parties. This allows for an entirely open relationship and one that can virtually eliminate the issues faced between vendors and their customers.
Great companies consider and plan for the whole user experience – the product, its price, how its purchased, updates through its life and the service and support provided.
In the days when products were purchased up front – and the monetary relationship came to a close – all the burden was on the buyer to research, plan and hope that, after parting with their money (monetization ends), the product will have met and continued to meet or exceed their expectations. Because the customer experience often falls below this mark – and yes, sometimes with enterprise software – the dynamics of the buyer/vendor relationship are changing.