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Software Protection

How Well Do You Sell?
8 months ago

How Well Do You Sell?

One of the various definitions of sell according to Merriam-Webster is “to develop a belief in the truth, value, or desirability of”. There can be numerous reasons for the success …
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Translating the Digitalization Strategy and Vision into an Executable Reality
11 months ago

Translating the Digitalization Strategy and Vision into an Executable Reality

In today’s world, doing business the conventional way and maintaining the status quo does not promise recurring revenue as it did in the past. Nor does it provide a competitive …
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Embedded Software vs. Embedded System: Let’s Be Specific
2 years ago

Embedded Software vs. Embedded System: Let’s Be Specific

Although embedded systems and embedded software are not new kids on the block, rapid growth in the Internet of Things has recently brought them into the spotlight. If your business has set its products on the path to IoT monetization, these are two terms well worth knowing.

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Software Protection vs. IP Protection: Protect Your Property
2 years ago

Software Protection vs. IP Protection: Protect Your Property

Two terms we often see confused in conversations with our clients are ‘software protection’ and ‘IP protection’. Both are critical components of any software development and monetization strategy, and have a significant impact on your software development ROI.

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The Sweet ‘Snell’ of Success: IP Protection and Licensing Done Right with Sentinel
2 years ago

The Sweet ‘Snell’ of Success: IP Protection and Licensing Done Right with Sentinel

The broadcast industry is rapidly changing. We need only look as far as over-the-top (OTT) services such as Hulu and Netflix to see that traditional billing models are in a state of disruption. Streaming video over the internet has become a popular alternative to traditional distribution channels, and the creation of that content requires a powerful set of software-based tools.

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Soothsayers & Software Subscriptions
3 years ago

Soothsayers & Software Subscriptions

Nostradamus predicted a number of interesting trends for 2016, such as a single world language that many speculate will emerge from the Internet. It is surprising, then, that he did not foresee the accelerated pace of technological innovation and adoption we are currently witnessing. Had technology forecasting existed in the sixteenth century, he might have predicted the disruptive impact this would have on business today.

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Keeping the Pirates at Bay
3 years ago

Keeping the Pirates at Bay

I recently penned an article for Intellectual Property Magazine in which I offered practical tips for combating the rising tide of software piracy. Far from being a victimless crime, software piracy takes a significant toll on the software industry, costing developers worldwide over $60 billion a year in lost revenues.

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The State of Software Monetization
3 years ago

The State of Software Monetization

The State of Software Monetization survey is here. With the help of Vanson Bourne, Gemalto set out to understand the software monetization industry and sentiments of ISVs, intelligent device manufacturers and software consumers worldwide and what challenges they are facing. Interestingly enough, results reveal that enterprise software customer demands are evolving and software vendors and intelligent device manufacturers need to adopt flexible and adaptable software licensing and software packaging techniques in order to meet these needs and generate more revenue opportunities.

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What Do Star Wars and Software Monetization Have in Common?
3 years ago

What Do Star Wars and Software Monetization Have in Common?

The upcoming release of Star Wars: The Force Awakens has got me thinking about the duality of good and evil. As the epic battle between Jedi warriors and the Sith continues to unfold in a galaxy far, far away, there is another battle being waged much closer to home. A battle so epic, it threatens the very way we consume content. Of course, I am talking about the fight against intellectual property (IP) theft; that never-ending game of cat and mouse between content owner and hacker that keeps the entertainment industry up at night. As Gemalto’s VP of Product Development, R&D Software Monetization, I feel compelled to raise my lightsaber in support of all the content creators.

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Transitioning to a New Entitlement and License Management System
3 years ago

Transitioning to a New Entitlement and License Management System

Introducing a new license management solution to your back office can bring tremendous value to your business. But without proper planning, the transition from legacy system to new solution can easily go awry.

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