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Guest blog post by Amy Konary, Vice President, IDC

For decades, success in the software business required executing on the following:

1. Make a Killer Product

2. Drive down Marginal Costs

3. Sell as many Units as Possible

4. Repeat Steps 1-3

Traditional software monetization models have been built to support this approach. However, today’s software customers are focused on using what they have, rather than buying more.  Read More