Maximizing the potential of any software product is a function of two aspects; maximizing sales and minimizing the waste investment (optimizing cost). Software publishers of cloud delivered applications don’t have to deal with the challenges of physical delivery of the product, yet their ability to reach all the market segments could be limited. Software publishers can realize greater potential from their offerings by optimizing the mix of their packages, pricing and investment in the right features.
There is no question that SaaS as a business model is becoming more and more attractive. According to Saugatauk Technology, Inc., 45% or more of new enterprise IT spend will be devoted to cloud-based applications by 2014.
Even today, SaaS revenue growth remains much higher than on-premise software growth rates. So it’s no surprise that most organizations are beginning or at least thinking about transitioning current business models to include SaaS. Chances are, YOUR ORGANIZATION IS ONE OF THEM.