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cloud-based software monetization

Achieving a Competitive Advantage in the Cloud
6 years ago

Achieving a Competitive Advantage in the Cloud

In 1997, a pair of management consultants – Michael Treacy and Fred Wiersema – published a book entitled The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market, which suggested that companies could only become dominant players in their industry by achieving a proficiency in one of the following areas:

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