cloud service licensing

Software companies that start life in the cloud (pure plays) have advantages over those established in the on-prem world.  One of the most important advantages is the ability to know – at any time – exactly how the service is being and has been used.  And, arguably more importantly, how that has changed.  On-prem ISVs don’t have the same advantage.

This knowledge can be used to drive a number of activities.  All of which are available to on-prem – but are just harder to get and are always less real-time.  “Harder to get” and “less real-time” translate to more expensive and less competitive. Read More