In the early 1900s the phrase “the customer is always right” started to make its appearance. Many credit Gordon Selfridge, founder of the Selfridges department store with coining the term, …
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Enterprises are increasing direct customer interaction with the companies, vendors and partners with whom they do business, which is placing more importance on delivering a better customer experience (CX). These enterprises have learned that customer experience and satisfaction is a differentiation that is no longer limited to B2C companies.