customer experience

In the early 1900s the phrase “the customer is always right” started to make its appearance. Many credit Gordon Selfridge, founder of the Selfridges department store with coining the term, …
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Enterprises are increasing direct customer interaction with the companies, vendors and partners with whom they do business, which is placing more importance on delivering a better customer experience (CX). These enterprises have learned that customer experience and satisfaction is a differentiation that is no longer limited to B2C companies.

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