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isv pricing

Putting Customers First: Why ISVs Need Flexible Pricing Models
9 years ago

Putting Customers First: Why ISVs Need Flexible Pricing Models

I have spent much of my last seven years promoting software licensing and monetization. Of course, market dynamics have changed over those years and our solutions and thinking has evolved accordingly. More recently, with the launch of Sentinel Cloud in 2011, we have been very focused on encouraging our customers to start aggressively adopting usage-based models – primarily because their customers – end users – want such pricing schemes.

So, you can probably imagine my reaction as the following story unfolded…. Read More