We recently ran an article on our software monetization channel that discussed the common barriers that prevent ISVs from building an effective monetization strategy. Are you looking to improve or even define your software monetization plan? Here are five barriers that you should prepare for:
- Control
Control is twofold. Preventing the unauthorized use and distribution of your application protects revenue by ensuring all use of your application is paid for. Equally important is your ability to protect the source code of your application from being exposed to accidental or malicious parties alike in order to prevent code manipulation and reverse engineering. Keeping the product usable and efficient, while providing maximum protection of your valuable IP, can become a big problem for ISV’s if not considered early in the development and software licensing process. Read More