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Change is Hard, Even for Software Companies
9 years ago

Change is Hard, Even for Software Companies

Frequently I hear software companies talk about how they really want to be enable an “as a Service” offering, but they don’t believe they can change the buying culture of their customers to accept such an offering.  Certainly, in some cases, this is true.  But before just accepting that axiom, most companies would be well served to ask a few questions about the context.  Below is a list of a few of those questions, and why they are relevant in this scenario: Read More