What do you really want from your software licensing solution? Strong, robust protection is great for you and your company. With piracy and reverse-engineering threats lurking around every corner, you need a solution that will strengthen your security. But what else should you be looking for out of a software licensing solution? Read More
Software Protection and IP Protection: These terms are often confused. Both should be considered prior to implementing a software licensing solution. Both of these (or lack of them) definitely can impact your software development ROI. But, do you know how these terms differ?
This is a juicy question was posed on Quora (http://b.qr.ae/HmF392). I was intrigued by a couple of the responses and added my own. Here is my view…
The answer is …
Great companies consider and plan for the whole user experience – the product, its price, how its purchased, updates through its life and the service and support provided.
In the days when products were purchased up front – and the monetary relationship came to a close – all the burden was on the buyer to research, plan and hope that, after parting with their money (monetization ends), the product will have met and continued to meet or exceed their expectations. Because the customer experience often falls below this mark – and yes, sometimes with enterprise software – the dynamics of the buyer/vendor relationship are changing.
Two recent events caused me to stop and consider whether piracy could be considered good for business.
The first example involves a children’s book. You may have heard of this particular book as it’s causing something of a stir. “Go the XXXX to Sleep” is written as a humorous book (a “Children’s book for Adults” per the author) that focuses on the difficulties some parents face when it comes to getting their children to sleep.
What’s remarkable is that it managed to grab the number 1 slot on Amazon’s bestseller list – a month before release. However, what makes it even more remarkable is Read More
In the past we have discussed how many of our customers are interested in fighting piracy in developing nations. Hard data is always a challenge. The New York Times posted …
A great article describing the depth Microsoft goes to in order to protect customers from pirated software.
I don’t know if they teach this in every MBA program, but I am sure you have heard that every business case can be boiled down to a certain number of “P”s. It is just a question of how many…some have 4 P’s, some have 5; but in this world of Twitter and brevity, I am going to go with the three that matter most when you think about creating licensing approaches for software: Piracy, Portability, and Profitability. Read More