Software pricing and packaging is an art form and perfecting it is an ongoing battle. Add cloud services to the mix along with your on-premise offerings and you have a recipe for disaster. I have spent the last two years working with ISVs who are in the midst of planning and migrating all or a portion of their product portfolio to the cloud. A significant obstacle is how to price and package their offerings to build a customer base, prevent cannibalization, and ultimately increase profitability. I have decided that their stories and the successful approaches are certainly worth sharing!